Facebook Ads
How to connect Facebook Lead Ads to Mailchimp without using Zapier
If you want to integrate Facebook’s Lead Gen Ads directly with Mailchimp and other CRMs or email marketing software, follow these steps.
Ben Matthews April 10, 2020
empower blog
News, views and advice from the empower agency team.
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Blog
Charity Logo Quiz, Part 2 (The Hard Version)
You said our first charity logo quiz was too easy. And we listened. Can you name all 20 charity logos?
Alice Rath April 7, 2020
Social Media
Social media stats for charities and nonprofits [2020 update]
A collection of stats to help you understand the effectiveness of social media activities for charities and nonprofits, including benchmarks for fundraising, Facebook, Twitter and Instagram.
Ben Matthews April 6, 2020
Facebook Ads
Facebook ad policy questions answered by former Facebook ad reviewer
There are common questions when Facebook ads gets rejected by the approval process. Here are some FAQs to help get your Facebook ads approved.
Ben Matthews March 23, 2020
Events
How to turn an offline event into an online virtual conference
Turning an offline conference into an online event has many benefits, but comes with lots of challenges. Here are our tips for going digital-first with your conference or event.
Jaz Cummins March 13, 2020
Blog
Facebook Ads for Charities: Driving Charity Donations and Fundraising ROI
Facebook Ads are a fantastic way to generate donations and awareness for charities, and the causes they’re looking to address. Here’s how.
Ben Matthews February 28, 2020
Blog
London Event Venues for Charities
These London event venues for charities come recommended by not-for-profits who have run fundraising galas, exhibitions, conferences and general meetings. Many come with charity discounts!
Ben Matthews February 27, 2020
Social Media
Free Social Media Listening Tools: 2020 Update
Creating a suite of social media listening tools to pick up on conversations about your organisation can be done for free. Here’s how.
Ben Matthews February 25, 2020
Analytics
How to track PDF downloads in Google Analytics
Want to track how many times visitors download PDFs on your website? In this article, we’ll look at several ways you can set up Google Analytics to properly track PDF downloads.
Ben Matthews February 12, 2020
Analytics
What to look for in Google Analytics as a small to medium-sized charity
We share 5 common reports in Google Analytics that charities can use to analyse their website performance.
Ben Matthews February 4, 2020
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