iOS14 and Facebook Ads: Impact summary and checklist for how to prepare
The impact of iOS on Facebook Ads means you need a checklist of things you need to do so you can continue advertising with little disruption.
How Empower are working to recruit a diverse workforce
Recruiting a diverse workforce is key. Here’s what Empower are doing to improve our approach to diversity and equality.
How to fix common SEO issues: 404, 500, orphans and redirect chains
Our guide to what common SEO issues like 404 and 500 errors mean and how to fix them.
Twitter Hashtag Tracking: 4 Alternatives to Topsy
Free Twitter hashtag tracking tool Topsy has shut down. Don’t worry – we’ve got alternatives for you!
Social media stats for charities and nonprofits [2021 update]
A collection of stats to help you understand the effectiveness of social media activities for charities and nonprofits, including benchmarks for fundraising, Facebook, Twitter and Instagram.
The top 10 Empower articles of 2020
The list for 2020 covers everything from Facebook Ads for charities, social media stats and communicating about climate change.
Free Social Media Listening Tools: 2021 Update
Creating a suite of social media listening tools to pick up on conversations about your organisation can be done for free. Here’s how.
Google Ads for Charities: How to get started (2021 guide)
The Google Ads Grant gives charities access to $10,000 (£8,000) worth of free Google Ads spend. Here’s how to make the most of it.
Why there is no best time to post on social media in 2021 (hint: it’s the algorithms!)
The timing of your social media posts has become less important. We’ll explain why, plus give you a few tips on how to make sure your posts are still seen.
How to increase email newsletter open rates
Email newsletter open rates have been steadily declining Here are our best tips to increase your email newsletter open rate.
Giving Tuesday: Facts and Stats
Giving Tuesday stats and facts by year, along with an overview of general Giving Tuesday trends and Giving Tuesday’s place in the larger digital fundraising space.
5 Charity Digital Trends for 2021
2021 will be the year we see new use cases emerge in charity digital, as new possibilities for personalisation, engagement and supporter care appear. Check out our 2021 charity digital trends!
Circle of Change: Empower’s Charity of Choice for 2020
Every year the Empower team choose a charity close to the team’s hearts to donate to. For 2020, the team has chosen Circle of Change, based in Northern Ireland.
Empower wins best not-for-profit campaign at UK Agency Awards
Empower has won the best not-for-profit campaign at the UK Agency Awards for the Tap Twinning campaign.
Google Analytics Glossary: Key Terms and Definitions
With this Google Analytics Glossary, we’ll help you understand the most important terms and definitions.