How to increase email newsletter open rates
Email newsletter open rates have been steadily declining Here are our best tips to increase your email newsletter open rate.
Giving Tuesday: Facts and Stats
Giving Tuesday stats and facts by year, along with an overview of general Giving Tuesday trends and Giving Tuesday’s place in the larger digital fundraising space.
5 Charity Digital Trends for 2021
2021 will be the year we see new use cases emerge in charity digital, as new possibilities for personalisation, engagement and supporter care appear. Check out our 2021 charity digital trends!
Circle of Change: Empower’s Charity of Choice for 2020
Every year the Empower team choose a charity close to the team’s hearts to donate to. For 2020, the team has chosen Circle of Change, based in Northern Ireland.
Empower wins best not-for-profit campaign at UK Agency Awards
Empower has won the best not-for-profit campaign at the UK Agency Awards for the Tap Twinning campaign.
Google Analytics Glossary: Key Terms and Definitions
With this Google Analytics Glossary, we’ll help you understand the most important terms and definitions.
With fundraising using Facebook Ads, the answer is in the algorithm
Fundraising using Facebook Ads used to be all about interest targeting. But Facebook thinks their algorithm is better at finding donors than you. Here’s why.
Charity Sector Glossary of Terms and Definitions
A handy charity glossary full of nonprofit terms and definitions. We hope this helps you decipher all the sector jargon!
Digital comms for climate change: Empower at Climate Week
A round up of what each of Empower’s clime change clients got up to at Climate Week New York.
How to promote a charity website using digital marketing
Here are the top digital marketing activities that small charities can undertake to promote their website.
SEO for Charities: How to get found online through Google Search
SEO may be a dark art, but search engines help charities get seen online and drive traffic to their quality, relevant content. Here are our top tips to ensuring your SEO activity fulfils your charity’s objectives.
Helping the Jo Cox Foundation and The Great Get Together reach thousands of communities across the UK
Empower have supported the Jo Cox Foundation team in making The Great Get Together a unique event that reaches different groups and communities across the UK – and beyond.
How to amplify events using social media
Promoting your events on social media is a great opportunity to engage with fans and followers, reach new people and raise awareness of your brand. Here’s how.
Congratulations to Empower’s Alice Rath, a Diana Award Recipient for 2020
The Diana Award is the only charity set up in memory of Diana, Princess of Wales and her belief that young people have the power to change the world. Their Anti-Bullying work encourages change in attitudes and behaviours for young people by young people, their Mentoring schemes guide change for …
How digital marketing can help you reach your audience
How can charities with limited resources and expertise help existing audiences understand the services they offer? That’s where digital marketing comes in.