The top 10 Empower articles of 2020
The list for 2020 covers everything from Facebook Ads for charities, social media stats and communicating about climate change.
Free Social Media Listening Tools: 2021 Update
Creating a suite of social media listening tools to pick up on conversations about your organisation can be done for free. Here’s how.
Google Ads for Charities: How to get started (2021 guide)
The Google Ads Grant gives charities access to $10,000 (£8,000) worth of free Google Ads spend. Here’s how to make the most of it.
Why there is no best time to post on social media in 2021 (hint: it’s the algorithms!)
The timing of your social media posts has become less important. We’ll explain why, plus give you a few tips on how to make sure your posts are still seen.
How to increase email newsletter open rates
Email newsletter open rates have been steadily declining Here are our best tips to increase your email newsletter open rate.
Giving Tuesday: Facts and Stats
Giving Tuesday stats and facts by year, along with an overview of general Giving Tuesday trends and Giving Tuesday’s place in the larger digital fundraising space.
5 Charity Digital Trends for 2021
2021 will be the year we see new use cases emerge in charity digital, as new possibilities for personalisation, engagement and supporter care appear. Check out our 2021 charity digital trends!
Circle of Change: Empower’s Charity of Choice for 2020
Every year the Empower team choose a charity close to the team’s hearts to donate to. For 2020, the team has chosen Circle of Change, based in Northern Ireland.
Empower wins best not-for-profit campaign at UK Agency Awards
Empower has won the best not-for-profit campaign at the UK Agency Awards for the Tap Twinning campaign.
Google Analytics Glossary: Key Terms and Definitions
With this Google Analytics Glossary, we’ll help you understand the most important terms and definitions.
With fundraising using Facebook Ads, the answer is in the algorithm
Fundraising using Facebook Ads used to be all about interest targeting. But Facebook thinks their algorithm is better at finding donors than you. Here’s why.
Charity Sector Glossary of Terms and Definitions
A handy charity glossary full of nonprofit terms and definitions. We hope this helps you decipher all the sector jargon!
Digital comms for climate change: Empower at Climate Week
A round up of what each of Empower’s clime change clients got up to at Climate Week New York.
How to promote a charity website using digital marketing
Here are the top digital marketing activities that small charities can undertake to promote their website.
SEO for Charities: How to get found online through Google Search
SEO may be a dark art, but search engines help charities get seen online and drive traffic to their quality, relevant content. Here are our top tips to ensuring your SEO activity fulfils your charity’s objectives.