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Email marketing, soft-optins, GDPR and PECR: what you need to know

The Privacy and Electronic Communications Regulations (PECR) sit alongside UK GDPR and set the rules for direct marketing by email, text, and social media direct message. If your organisation sends marketing messages electronically, these rules apply to you.

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Paid media improvement forecast

See what happens to your results when you improve your campaign metrics and how much extra revenue that improvement could unlock.

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Paid media budget planner

Work out exactly how much paid media budget you need to hit your targets, based on your own performance data.

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AI search visibility: Insights from Google’s Elizabeth Reid

With website traffic from organic search under threat from AI results and disintermediation, how can we ensure that people can find and access our content?

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How to add a new user to your Google Ads account

Here are the different ways you can add access to your account for individuals and agencies, and what the various levels of access allow a user to do on your Google Ads account.

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How ready is your organisation to use AI?

Take this quiz to see how prepared you are to integrate AI tools and accelerate your impact.

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In Conversation with Ryan and Fadumah: 2024 Internship Reflections

It’s been an amazing six weeks for us carrying out our internships at Empower. We feel like we have come such a long way since first starting and we couldn’t be prouder of the progress we have managed to achieve. If you needed a quick refresher, read what our expectations were in our first week. […]

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Empower’s Catherine Raboteur honoured in Agency Hackers’ Operations Index Top 50!

Empower’s very own HR & Operations Manager, Catherine Raboteur, has been honoured as one of Agency Hackers’ Operations Index Top 50! This prestigious recognition celebrates the top agency operations leaders making a remarkable difference in how their agencies run.  Catherine’s inclusion in this list highlights the importance of operational leaders in driving agency success. Operational […]

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Meet Empower’s 2024 Interns: Fadumah and Ryan

Hello! We are Empower’s summer 2024 interns and have joined through the 10,000 Able Interns programme. Following the success of last year’s first internship for Empower, we are excited to be their second cohort of interns. Read on to learn more about us and what we’ll be doing. About us Ryan – Hi, my name […]

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Promotions and new joiners kick off 2024 at Empower

As we commence the new year at Empower, we are celebrating our fantastic team expanding and flourishing in exciting progressions.

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Navigating AI concerns together

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