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Email marketing, soft-optins, GDPR and PECR: what you need to know

The Privacy and Electronic Communications Regulations (PECR) sit alongside UK GDPR and set the rules for direct marketing by email, text, and social media direct message. If your organisation sends marketing messages electronically, these rules apply to you.

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Paid media improvement forecast

See what happens to your results when you improve your campaign metrics and how much extra revenue that improvement could unlock.

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Paid media budget planner

Work out exactly how much paid media budget you need to hit your targets, based on your own performance data.

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AI search visibility: Insights from Google’s Elizabeth Reid

With website traffic from organic search under threat from AI results and disintermediation, how can we ensure that people can find and access our content?

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How to add a new user to your Google Ads account

Here are the different ways you can add access to your account for individuals and agencies, and what the various levels of access allow a user to do on your Google Ads account.

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How ready is your organisation to use AI?

Take this quiz to see how prepared you are to integrate AI tools and accelerate your impact.

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Google Analytics Glossary: Key Terms and Definitions

With this Google Analytics Glossary, we'll help you understand the most important terms and definitions.

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How charities can use social media listening to engage audiences during the General Election

How social media listening can play a part in helping your charity.

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Strategic lead generation and paid media campaign increases email subscriber list by 73% for SME Climate Hub

How Empower supported SME Climate Hub to grow its email subscriber list through a combination of strategic lead generation and paid media.

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Delivering global environmental education through the design and launch of Plastic Changemakers

Empower’s brief was to launch the #PlasticChangemakers campaign and drive teachers globally to the free Plastic Changemakers resources.

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Navigating AI concerns together

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