Blog

Empower at COP Climate Change Video Diary

How we prepare for COP Climate Conferences

Since 2016 the UNFCCC Climate Change Conferences have been a dominant moment in Empower’s year, with at least one of the team on the ground in the Blue Zone, and the rest of the team supporting remotely. It is a privilege to be involved, but also a gruelling period of work, taking its toll on teams mentally and physically.  Here’s …

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Empower Agency Team Photo Feb 2022

Job Opportunity: Paid Media Manager

Due to a run of recent client and project wins, along with our long-standing campaigns for nonprofits and purpose-led clients, we’re looking for a Paid Media Manager to help run several of our key client accounts, focussing on Facebook Ads and Google Ads, but extending to other platforms including Twitter, LinkedIn and YouTube.

Google Analytics 4 - How to make the switch

Google Analytics 4: How to make the switch

Google Analytics 4 (GA4) is a powerful tool, helping marketers gather valuable data about their websites that can be used to improve marketing and business development strategies. Here’s what you need to know about GA4 and how to make the switch from Universal Analytics (UA).