How to fix the “Your pixel is being used on new domains” error on Facebook
Recently a lot of Facebook Pixels are getting a ‘new domains sending data’ notification. Here’s how to fix it.
Digital Marketing Blog
News, views and advice from the Empower agency team.
iOS14 and Facebook Ads: Impact summary and checklist for how to prepare
The impact of iOS on Facebook Ads means you need a checklist of things you need to do so you can continue advertising with little disruption.
How Empower are working to recruit a diverse workforce
Recruiting a diverse workforce is key. Here’s what Empower are doing to improve our approach to diversity and equality.
How to fix common SEO issues: 404, 500, orphans and redirect chains
Our guide to what common SEO issues like 404 and 500 errors mean and how to fix them.
Twitter Hashtag Tracking: 4 Alternatives to Topsy
Free Twitter hashtag tracking tool Topsy has shut down. Don’t worry – we’ve got alternatives for you!
Social media stats for charities and nonprofits [2021 update]
A collection of stats to help you understand the effectiveness of social media activities for charities and nonprofits, including benchmarks for fundraising, Facebook, Twitter and Instagram.
The top 10 Empower articles of 2020
The list for 2020 covers everything from Facebook Ads for charities, social media stats and communicating about climate change.
Free Social Media Listening Tools: 2021 Update
Creating a suite of social media listening tools to pick up on conversations about your organisation can be done for free. Here’s how.
Google Ads for Charities: How to get started (2021 guide)
The Google Ads Grant gives charities access to $10,000 (£8,000) worth of free Google Ads spend. Here’s how to make the most of it.
Why there is no best time to post on social media in 2021 (hint: it’s the algorithms!)
The timing of your social media posts has become less important. We’ll explain why, plus give you a few tips on how to make sure your posts are still seen.
Job Opportunity: Social Media Associate Consultant (Closed)
We’re looking for a social media consultant to lead social media implementation within key accounts. Apply now!
How to increase email newsletter open rates
Email newsletter open rates have been steadily declining Here are our best tips to increase your email newsletter open rate.
Giving Tuesday: Facts and Stats
Giving Tuesday stats and facts by year, along with an overview of general Giving Tuesday trends and Giving Tuesday’s place in the larger digital fundraising space.
5 Charity Digital Trends for 2021
2021 will be the year we see new use cases emerge in charity digital, as new possibilities for personalisation, engagement and supporter care appear. Check out our 2021 charity digital trends!
Circle of Change: Empower’s Charity of Choice for 2020
Every year the Empower team choose a charity close to the team’s hearts to donate to. For 2020, the team has chosen Circle of Change, based in Northern Ireland.
Empower wins best not-for-profit campaign at UK Agency Awards
Empower has won the best not-for-profit campaign at the UK Agency Awards for the Tap Twinning campaign.
Google Analytics Glossary: Key Terms and Definitions
With this Google Analytics Glossary, we’ll help you understand the most important terms and definitions.
With fundraising using Facebook Ads, the answer is in the algorithm
Fundraising using Facebook Ads used to be all about interest targeting. But Facebook thinks their algorithm is better at finding donors than you. Here’s why.
Charity Sector Glossary of Terms and Definitions
A handy charity glossary full of nonprofit terms and definitions. We hope this helps you decipher all the sector jargon!
Digital comms for climate change: Empower at Climate Week
A round up of what each of Empower’s clime change clients got up to at Climate Week New York.
How to promote a charity website using digital marketing
Here are the top digital marketing activities that small charities can undertake to promote their website.
SEO for Charities: How to get found online through Google Search
SEO may be a dark art, but search engines help charities get seen online and drive traffic to their quality, relevant content. Here are our top tips to ensuring your SEO activity fulfils your charity’s objectives.
Helping the Jo Cox Foundation and The Great Get Together reach thousands of communities across the UK
Empower have supported the Jo Cox Foundation team in making The Great Get Together a unique event that reaches different groups and communities across the UK – and beyond.
Job Opportunity: Digital Marketing Consultant, Climate Change Specialist
We’re looking for a digital marketing consultant with a background in climate change comms to help lead several of our key client accounts.
How to amplify events using social media
Promoting your events on social media is a great opportunity to engage with fans and followers, reach new people and raise awareness of your brand. Here’s how.
Congratulations to Empower’s Alice Rath, a Diana Award Recipient for 2020
The Diana Award is the only charity set up in memory of Diana, Princess of Wales and her belief that young people have the power to change the world. Their Anti-Bullying work encourages change in attitudes and behaviours for young people by young people, their Mentoring schemes guide change for
How digital marketing can help you reach your audience
How can charities with limited resources and expertise help existing audiences understand the services they offer? That’s where digital marketing comes in.
Black Lives Matter and being an active ally
Resources that the Empower team have been reading and sharing to become better allies in the move towards racial equality.
How empower helped Tap Twinning’s Coronavirus fundraising appeal raise £500,000
Building on learnings from 12 months of activity, the empower team created the campaign within 24 hours of getting the brief.
Free Facebook Tools for Charities and Nonprofits
Facebook has a range of free tools to help charities and nonprofits drive global impact for the causes you care about. Here’s a full list of them.
