Google Analytics is a free web analytics tool offered by Google that is incredibly valuable for charities to understand how people get to their website and what they do once they are on your website.
Google Analytics is a fantastic analytics tool that the vast majority of websites use to record traffic behaviour. You may heard of terms such as bounce rates, pageviews, visits and goals.
But what do they mean for your digital marketing campaigns and which should you be using?
These free Google Analytics resources for charities will help you get the most out of your data and help you draw out valuable insights.
With this Google Analytics Glossary, we’ll help you understand the most important terms and definitions.
We share 5 common reports in Google Analytics that charities can use to analyse their website performance.