Video marketing is a powerful way to connect and engage with your target audiences.
Video is often seen as expensive and needing special equipment to create, but video marketing can be particularly effective when you focus on being authentic and engaging – even if your video equipment is nothing more than a smartphone or laptop camera.
These video marketing tips and guides will help you make the most of your video activity.
Need more inspiration? Take a look at Empower’s social video showcase.
Social Video Showcase: empower’s latest action-driving social media videos
Empower’s updated social video showcase collates some of the best examples of our social videos, so you can see how social video can be used for different purposes.READ MORE »
Videos for Charities: what makes the best charity videos so impactful?
What are the best videos for charities? How can charities take advantage of the power of video storytelling? What makes charity videos so impactful?READ MORE »
Social Video Showcase: How to use social media videos to drive action
Empower’s social video showcase collates some of the best examples of our social videos, so you can see how social video can be used for different purposes.READ MORE »
How to fundraise using video on Facebook and YouTube
Video is a great way to tell impactful stories on social media, making social video a fantastic tool for fundraising.READ MORE »
Social Media Video: The Ultimate Guide
Download our latest guide on social media video – covering everything from Facebook Live to Snapchat, Twitter to Instagram Stories – and find out how to get the most out of social media video.READ MORE »
How to repurpose video content for social media
The absolute best way to save yourself time and money in your video marketing activity is to repurpose video content for social media. Here’s how.READ MORE »
How the Facebook vs YouTube video landscape has changed
A good read on how and why the Facebook vs YouTube video landscape has changed, by Louise Tierney at Storyful. They analysed their substantial videos on both platforms and shared some insights in the context of this big shift: “Have no doubt about it, YouTube should be worried. Facebook entered the ring swinging,READ MORE »
Video Streaming Apps: Periscope vs Meerkat
The live video streaming app Meerkat was the talk of the town after its appearance at SXSW, but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Apps like Meerkat and Periscope are ushering in a new age of instant, inREAD MORE »
YouTube SEO and Video Optimisation Best Practice [2021 Guide]
YouTube SEO has a few best practices you need to follow to get significantly more views for your videos.READ MORE »