Video Marketing Resources for Charities and Nonprofits

Video Marketing Resources for Charities and Nonprofits

Video marketing is a powerful way to connect and engage with your target audiences.

Video is often seen as expensive and needing special equipment to create, but video marketing can be particularly effective when you focus on being authentic and engaging – even if your video equipment is nothing more than a smartphone or laptop camera.

These video marketing tips and guides will help you make the most of your video activity.

Need more inspiration? Take a look at Empower’s social video showcase.

How the Facebook vs YouTube video landscape has changed

A good read on how and why the Facebook vs YouTube video landscape has changed, by Louise Tierney at Storyful. They analysed their substantial videos on both platforms and shared some insights in the context of this big shift: “Have no doubt about it, YouTube should be worried. Facebook entered the ring swinging,

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Video Streaming Apps: Periscope vs Meerkat

The live video streaming app Meerkat was the talk of the town after its appearance at SXSW, but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Apps like Meerkat and Periscope are ushering in a new age of instant, in

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