Job Opportunity: Digital Marketing Consultant, Climate Change Specialist
We’re looking for a digital marketing consultant with a background in climate change comms to help lead several of our key client accounts.
Job Opportunity: Social Media Consultant
We’re looking for a social media consultant to lead social media implementation within key accounts. Apply now!
Social media stats for charities and nonprofits [2022 update]
A collection of stats to help you understand the effectiveness of social media activities for charities and nonprofits, including benchmarks for fundraising, Facebook, Twitter and Instagram.
How to fix the “Your pixel is being used on new domains” error on Facebook
Recently a lot of Facebook Pixels are getting a ‘new domains sending data’ notification. Here’s how to fix it.
iOS14 and Facebook Ads: Impact summary and checklist for how to prepare
The impact of iOS on Facebook Ads means you need a checklist of things you need to do so you can continue advertising with little disruption.
How Empower are working to recruit a diverse workforce
Recruiting a diverse workforce is key. Here’s what Empower are doing to improve our approach to diversity and equality.
How to fix common SEO issues: 404, 500, orphans and redirect chains
Our guide to what common SEO issues like 404 and 500 errors mean and how to fix them.
Twitter Hashtag Tracking: 4 Alternatives to Topsy
Free Twitter hashtag tracking tool Topsy has shut down. Don’t worry – we’ve got alternatives for you!
The top 10 Empower articles of 2020
The list for 2020 covers everything from Facebook Ads for charities, social media stats and communicating about climate change.
How to increase email newsletter open rates
Email newsletter open rates have been steadily declining Here are our best tips to increase your email newsletter open rate.
Giving Tuesday: Facts and Stats
Giving Tuesday stats and facts by year, along with an overview of general Giving Tuesday trends and Giving Tuesday’s place in the larger digital fundraising space.
Circle of Change: Empower’s Charity of Choice for 2020
Every year the Empower team choose a charity close to the team’s hearts to donate to. For 2020, the team has chosen Circle of Change, based in Northern Ireland.
Empower wins best not-for-profit campaign at UK Agency Awards
Empower has won the best not-for-profit campaign at the UK Agency Awards for the Tap Twinning campaign.
Google Analytics Glossary: Key Terms and Definitions
With this Google Analytics Glossary, we’ll help you understand the most important terms and definitions.
With fundraising using Facebook Ads, the answer is in the algorithm
Fundraising using Facebook Ads used to be all about interest targeting. But Facebook thinks their algorithm is better at finding donors than you. Here’s why.
Charity Sector Glossary of Terms and Definitions
A handy charity glossary full of nonprofit terms and definitions. We hope this helps you decipher all the sector jargon!
Digital comms for climate change: Empower at Climate Week
A round up of what each of Empower’s clime change clients got up to at Climate Week New York.
How to promote a charity website using digital marketing
Here are the top digital marketing activities that small charities can undertake to promote their website.
SEO for Charities: How to get found online through Google Search
SEO may be a dark art, but search engines help charities get seen online and drive traffic to their quality, relevant content. Here are our top tips to ensuring your SEO activity fulfils your charity’s objectives.
Helping the Jo Cox Foundation and The Great Get Together reach thousands of communities across the UK
Empower have supported the Jo Cox Foundation team in making The Great Get Together a unique event that reaches different groups and communities across the UK – and beyond.
