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Social Media

How charities can use social media listening to engage audiences during the General Election

How social media listening can play a part in helping your charity.

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Facebook’s Fundraising tools are changing: Here’s what your charity needs to know

Meta’s fundraising tools for nonprofits are about to go through some significant changes. Here's exactly what’s changing and what you should do about it.

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What next with X?

X, formerly known as Twitter, is a channel we’ve been keeping an eye on internally. We've updated our recommendations to clients regarding its latest developments.

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Charities and Social Media: How to use The Charity Commission’s Social Media Policy Guidance

The Charity Commission for England and Wales has published updated social media guidance to help charities understand how their legal duties are relevant to their use of social media. The guidance was evolved using comments from the charity sector, with feedback gathered during a consultation process with nearly 400 responses from charities. As the Charity […]

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Threads – a new social media juggernaut or a flame bound to fizzle out?

Is Threads a social media novelty, or is it responding to a real user need and will become the new Twitter? Our expert analysis of the development.

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How to set a sustainable social media strategy

With unpredictable times at Twitter, here's how to set a sustainable social media strategy.

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Social media stats for charities and nonprofits

A collection of stats to help you understand the effectiveness of social media activities for charities and nonprofits, including benchmarks for fundraising, Facebook, Twitter and Instagram.

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Twitter Blue: Is it right for your Twitter account?

Is Twitter Blue right for your accounts? We take a look at whether Twitter Blue and Twitter Gold are worth activating.

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Reaching 1.7 million on World Mental Health Day for the Global Business Collaboration For Better Workplace Mental Health

The Global Business Collaboration (GBC) is one of the first global business-led initiatives of its kind designed to advocate for – and accelerate – positive change for mental health in the workplace.

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Twitter adds public view counts: 6 responses to consider

Adding public view counts is an exposing change for those producing social media content in a changing Twitter environment. Here's how to respond.

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