Social Media

Social media stats for charities and nonprofits

Social media stats for charities and nonprofits

A collection of stats to help you understand the effectiveness of social media activities for charities and nonprofits, including benchmarks for fundraising, Facebook, Twitter and Instagram.

Free Social Media Listening Tools

Free Social Media Listening Tools

Creating a suite of social media listening tools to pick up on conversations about your organisation can be done for free. Here’s how.

How to promote events using social media

How to amplify events using social media

Promoting your events on social media is a great opportunity to engage with fans and followers, reach new people and raise awareness of your brand. Here’s how.

How to deal with trolls

Trolls interact with your or your organisation’s social media accounts simply to be a nuisance. Here’s how to deal with trolling.

Social Media Video: The Ultimate Guide

Download our latest guide on social media video – covering everything from Facebook Live to Snapchat, Twitter to Instagram Stories – and find out how to get the most out of social media video.

Small Businesses and Social Media: Best Practice

Empower Director Ben Matthews was recently quoted in an article on The Guardian’s Small Business Network, looking at best practice for small business and social media: “Many website analytics tools, such as Google Analytics, also let you see where visitors are coming from when visiting your small business website. It’s a great way to check if your Facebook or Twitter channels …

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UK Social Media Stats

Social media stats for the UK change all the time and differ according to which sources you choose from. But the UK media industry watchdog, Ofcom, publishes a quarterly report on the UK media landscape and is one of the most reliable out there. Most coverage of the August 2014 report has concentrated on the fact that adults spend more time engaged …

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