The Charity Commission for England and Wales has published updated social media guidance to help charities understand how their legal duties are relevant to their use of social media. The guidance was evolved using comments from the charity sector, with feedback gathered during a consultation process with nearly 400 responses from charities. As the Charity Commission outlines, social media can …
Is Threads a social media novelty, or is it responding to a real user need and will become the new Twitter? Our expert analysis of the development.
With unpredictable times at Twitter, here’s how to set a sustainable social media strategy.
A collection of stats to help you understand the effectiveness of social media activities for charities and nonprofits, including benchmarks for fundraising, Facebook, Twitter and Instagram.
Is Twitter Blue right for your accounts? We take a look at whether Twitter Blue and Twitter Gold are worth activating.
The Global Business Collaboration (GBC) is one of the first global business-led initiatives of its kind designed to advocate for – and accelerate – positive change for mental health in the workplace.
Adding public view counts is an exposing change for those producing social media content in a changing Twitter environment. Here’s how to respond.
Twitter limits the visibility of duplicative tweets. Here’s how to mitigate against Twitter’s new duplicate tweets policy.
This inclusive social media guide explains how people with visual or hearing impairments use social media and what you can do to make your social media content more accessible.
Creating a suite of social media listening tools to pick up on conversations about your organisation can be done for free. Here’s how.
The timing of your social media posts has become less important. We’ll explain why, plus give you a few tips on how to make sure your posts are still seen.
Free Twitter hashtag tracking tool Topsy has shut down. Don’t worry – we’ve got alternatives for you!
Promoting your events on social media is a great opportunity to engage with fans and followers, reach new people and raise awareness of your brand. Here’s how.
If you moderate social media as part of your role, it is important to be aware of how it can impact your wellbeing. Here’s how to cope with difficult social media shifts.
Trolls interact with your or your organisation’s social media accounts simply to be a nuisance. Here’s how to deal with trolling.
Download our latest guide on social media video – covering everything from Facebook Live to Snapchat, Twitter to Instagram Stories – and find out how to get the most out of social media video.
The absolute best way to save yourself time and money in your video marketing activity is to repurpose video content for social media. Here’s how.
Dark social is a mysterious type of traffic where links are shared in a private yet social way, such as sent in an email, by instant messenger or in a text message, and is an increasing problem in a measurable digital world.
Knowing the best time to tweet when you schedule your tweets is important to get the clicks, retweets and engagement that you’re looking for. But a lot of research out there around the best time to tweet is outdated. Still tweeting at 11am in the morning and at around lunch time, to try and hit people when they’re checking Twitter on their …
Empower Director Ben Matthews was recently quoted in an article on The Guardian’s Small Business Network, looking at best practice for small business and social media: “Many website analytics tools, such as Google Analytics, also let you see where visitors are coming from when visiting your small business website. It’s a great way to check if your Facebook or Twitter channels …
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