Our Approach

Placing insight and performance-led KPIs at the heart of all we do, Empower’s strategic approach delivers meaningful impact by enabling your team and moving your supporters to act.


We explore your organisation, audience and the wider context as a critical first step in understanding your mission and guiding the development of an impactful digital strategy with insight at its heart. 

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Value Propositions

Messaging Frameworks

Stakeholder Interviews

Audience Segmentation

Persona Mapping

Stakeholder Mapping

Trends Analysis

Peer & Competitor Analysis

Conversation Analysis

Earned Channel Audits

Owned Channel Audits

KPI Setting and Benchmarking


Equipped with a deep understanding of your mission, wider landscape and a clear articulation of your value proposition and messaging, we develop strategies designed for maximum impact.

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Audience-centric digital strategies

Multi-channel user journeys

Paid media strategies

SEO strategies

Creative themes and formats

Rich content strategy

Generative AI

Bespoke tools and processes

Goal setting and benchmarking

Bespoke dashboard setup

Testing and optimisation

Campaign analysis


We equip your team with the knowledge, processes and creative direction to effectively communicate your vision with both internal and external stakeholders.

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Digital Tools & Content

Trends and Innovation

Executive Support

Frameworks and Workflows

Employee Advocacy

Internal Engagement

Creative Workshops

Creative Concept Development

Creative Planning and Resourcing


We help you make change happen by inspiring and encouraging your audience to act in support of your mission.

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Social Media Strategy

Community Engagement

Influencer Engagement

Online and Live Event Support

Paid Media Strategy

LinkedIn Ads

Facebook Ads

Search (PPC and SEO)

SEO Support and Content Optimisation

Email Marketing and Email Automation

Landing Page Design and Optimisation

Digital Integrations

Technical Support

Graphic Design and Illustration

Video and Animation

Thought Leadership

Reports and Whitepapers

Branded Documents

Case Studies


We underpin all campaigns with comprehensive measurement to demonstrate impact and deliver actionable next steps.

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Targeted metrics to meet your objectives and demonstrate ROI.

Bespoke report with a single view of multi-channel performance.

Rigorously test, adapt and improve in real-time.

Thorough campaign reviews and insight-led recommendations