Get more insights straight to your inbox. Subscribe to our monthly newsletter → Social Media Charities and Social Media: How to use The Charity Commission’s Social Media Policy Guidance The Charity Commission for England and Wales has published updated social media guidance to help charities understand how their legal duties are relevant to their use of social media. The guidance was evolved using comments from the charity sector, with feedback gathered during a consultation process with nearly 400 responses … Read more ➜: Charities and Social Media: How to use The Charity Commission’s Social Media Policy Guidance Digital StrategyFacebook Ads How nonprofits can run successful end-of-year fundraising campaigns using paid media What digital fundraising activities should you be doing on paid media in the run-up to the end of year? And how do you make sure that your campaigns are effective? Follow Empower’s guide to a successful end-of-year fundraising using paid media. Read more ➜: How nonprofits can run successful end-of-year fundraising campaigns using paid media Facebook Ads Meta’s fundraising tool changes: Facebook Fundraisers now charged donation payment processing fees Meta will no longer cover fundraising fees and donations will be subject to a payment processing fee. See all the changes here. Read more ➜: Meta’s fundraising tool changes: Facebook Fundraisers now charged donation payment processing fees B Corps Empower’s B Corp Impact Report 2023 We are so proud to celebrate the end of Empower’s first year as a Certified B Corp and publish our 2023 Impact Report. Our report showcases the progress we’ve made since becoming B Corp certified to create a positive influence on both society and the environment. Read more ➜: Empower’s B Corp Impact Report 2023 Social Media Threads – a new social media juggernaut or a flame bound to fizzle out? Is Threads a social media novelty, or is it responding to a real user need and will become the new Twitter? Our expert analysis of the development. Read more ➜: Threads – a new social media juggernaut or a flame bound to fizzle out? Empower Life What’s it like to be an Empower intern? David and Sena tell all At the start of our internship journey at Empower, we were filled with enthusiasm and curiosity, unsure of the challenges and experiences that awaited us. In the spirit of retrospection, we invite you to revisit the start of our internship experience by reading our first blog: Empower’s first interns: Meet … Read more ➜: What’s it like to be an Empower intern? David and Sena tell all Social Media How to set a sustainable social media strategy With unpredictable times at Twitter, here’s how to set a sustainable social media strategy. Read more ➜: How to set a sustainable social media strategy Empower Life Empower named a winner of The Escape 100 for the second year in a row! Empower has been chosen for Escape the City’s The Escape 100, a campaign highlighting the top purpose-led organisations to ‘escape to’ in 2023! Read more ➜: Empower named a winner of The Escape 100 for the second year in a row! AI AI in Charity Communications AI is becoming an integral part of our daily lives. So, how is it changing the game in the world of charity communications? Read more ➜: AI in Charity Communications Empower Life Empower’s first interns: Meet David and Sena In a world where diversity and inclusion are becoming increasingly vital, initiatives that aim to level the playing field and create opportunities for underrepresented communities are crucial. Read more ➜: Empower’s first interns: Meet David and Sena AI “Do I have AI Anxiety?” Here’s what 200+ creatives told us We surveyed creatives on their use of generative AI. The results were enlightening. It’s clear that AI is becoming an everyday device in our creative toolkits. Read more ➜: “Do I have AI Anxiety?” Here’s what 200+ creatives told us AIEvents AI and the future of work: Insights and Inspiration from GASP! Ireland Generative AI and the future of work for the creative industries. Read more ➜: AI and the future of work: Insights and Inspiration from GASP! Ireland Diversity & InclusionMental Health Mental Health Awareness Week at Empower Encouraging open conversations about mental health at work can help reduce the stigma that surrounds it and create a psychologically safe workplace for everyone. Check out what we did at Empower in support of Mental Health Awareness Week. Read more ➜: Mental Health Awareness Week at Empower Case Studiescase study: paid media Supporting B Lab UK to reach new audiences using paid social during B Corp Month B Lab UK approached Empower to lead a paid social campaign to reach and engage businesses – potential future B Corps – within their priority growth regions. Read more ➜: Supporting B Lab UK to reach new audiences using paid social during B Corp Month Diversity & Inclusion From blog post to panel host: My invite to attend the Empowering Civil Society Conference Bongi Kellner writers about her experience of talking openly around diversity, equality and inclusion issues, and how this leads to open and safe conversations. Read more ➜: From blog post to panel host: My invite to attend the Empowering Civil Society Conference Careers Job Opportunity: Paid Media Executive Due to a run of recent client and project wins, along with our long-standing campaigns for nonprofits and purpose-led clients, we’re looking for a Paid Media Executive to help run several of our key client accounts, focussing on Facebook Ads and Google Ads, but extending to other platforms including Twitter, LinkedIn and YouTube. Read more ➜: Job Opportunity: Paid Media Executive Social Media Social media stats for charities and nonprofits A collection of stats to help you understand the effectiveness of social media activities for charities and nonprofits, including benchmarks for fundraising, Facebook, Twitter and Instagram. Read more ➜: Social media stats for charities and nonprofits AI AI Anxiety: Career concerns of the creative industries Take part in our AI Anxiety research survey for people working in the creative indistries Read more ➜: AI Anxiety: Career concerns of the creative industries Social Media Twitter Blue: Is it right for your Twitter account? Is Twitter Blue right for your accounts? We take a look at whether Twitter Blue and Twitter Gold are worth activating. Read more ➜: Twitter Blue: Is it right for your Twitter account? Video How to film video at home when presenting or recording webinars Tips and tricks for filming video at home when presenting or recording webinars, with practical advice for improving the quality of your video content. Read more ➜: How to film video at home when presenting or recording webinars Case Studiescase study: digital strategycase study: email marketingcase study: paid mediacase study: social mediaDigital StrategySocial Media Reaching 1.7 million on World Mental Health Day for the Global Business Collaboration For Better Workplace Mental Health The Global Business Collaboration (GBC) is one of the first global business-led initiatives of its kind designed to advocate for – and accelerate – positive change for mental health in the workplace. Read more ➜: Reaching 1.7 million on World Mental Health Day for the Global Business Collaboration For Better Workplace Mental Health Case Studiescase study: digital strategycase study: paid mediacase study: social mediacase study: video production COP27: Supporting the UN Climate Change High-Level Champions on-ground and remotely Full-service support to the UN Climate Change High-Level Champions, resulting in impressions 114% above target – over 269 million in total. Read more ➜: COP27: Supporting the UN Climate Change High-Level Champions on-ground and remotely AI Opening the door to AI: How our values guide our approach As a values-led digital comms agency, we believe that AI can be used to augment and support the work of our human team members. Read more ➜: Opening the door to AI: How our values guide our approach Careers Job Opportunity: Social Media Manager Due to a run of recent client and project wins, along with our long-standing campaigns for nonprofits and purpose-led clients, we’re looking for a Social Media Manager to help run several of our key client accounts. Read more ➜: Job Opportunity: Social Media Manager Empower Life Climate Action, Autism and Navigating COP27: Reflections and Key Takeaways COP27 has been a cornerstone of Hannah’s personal and professional development. Here she shares a handful of her key takeaways around confidence, test and learn approaches, and self-care. Read more ➜: Climate Action, Autism and Navigating COP27: Reflections and Key Takeaways Social Media Twitter adds public view counts: 6 responses to consider Adding public view counts is an exposing change for those producing social media content in a changing Twitter environment. Here’s how to respond. Read more ➜: Twitter adds public view counts: 6 responses to consider Diversity & Inclusion Adopting the Halo Code – the UK’s first Black Hair code It feels great to know that hair discrimination is not something someone will face at Empower – whether it’s as an employee, consultant or simply in an interview. Read more ➜: Adopting the Halo Code – the UK’s first Black Hair code Empower Life Empower Agency’s Charities of Choice 2022 Every year at Christmas, Empower give our team control to select the recipients of our charitable donations, which means those causes end up being close to our team’s hearts. Read more ➜: Empower Agency’s Charities of Choice 2022 Empower Life How we prepare for COP Climate Conferences Since 2016 the UNFCCC Climate Change Conferences have been a dominant moment in Empower’s year, with at least one of the team on the ground in the Blue Zone, and the rest of the team supporting remotely. It is a privilege to be involved, but also a gruelling period of … Read more ➜: How we prepare for COP Climate Conferences Empower Life Empower’s agency culture: empowering great work, happy clients, good working lives A strong company culture is vital to delivering good work, and to living good work-lives. Empower has many retained and frequent returning clients, and a friendly, open, long-term team, which we believe is in large part due to our strong and personal culture. We’ve spent a lot of time on … Read more ➜: Empower’s agency culture: empowering great work, happy clients, good working lives