Get more insights straight to your inbox. Subscribe to our monthly newsletter → Careers Job Opportunity: Paid Media Executive Due to a run of recent client and project wins, along with our long-standing campaigns for nonprofits and purpose-led clients, we’re looking for a Paid Media Executive to help run several of our key client accounts, focussing on Facebook Ads and Google Ads, but extending to other platforms including Twitter, LinkedIn and YouTube. Read more ➜ Social Media Social media stats for charities and nonprofits [2023 update] A collection of stats to help you understand the effectiveness of social media activities for charities and nonprofits, including benchmarks for fundraising, Facebook, Twitter and Instagram. Read more ➜ AI AI Anxiety: Career concerns of the creative industries Take part in our AI Anxiety research survey for people working in the creative indistries Read more ➜ Social Media Twitter Blue: Is it right for your Twitter account? Is Twitter Blue right for your accounts? We take a look at whether Twitter Blue and Twitter Gold are worth activating. Read more ➜ Video How to film video at home when presenting or recording webinars Tips and tricks for filming video at home when presenting or recording webinars, with practical advice for improving the quality of your video content. Read more ➜ Case Studies Reaching 1.7 million on World Mental Health Day for the Global Business Collaboration For Better Workplace Mental Health The Global Business Collaboration (GBC) is one of the first global business-led initiatives of its kind designed to advocate for – and accelerate – positive change for mental health in the workplace. Read more ➜ Case Studies COP27: Supporting the UN Climate Change High-Level Champions on-ground and remotely Full-service support to the UN Climate Change High-Level Champions, resulting in impressions 114% above target – over 269 million in total. Read more ➜ AI Opening the door to AI: How our values guide our approach As a values-led digital comms agency, we believe that AI can be used to augment and support the work of our human team members. Read more ➜ Careers Job Opportunity: Social Media Manager Due to a run of recent client and project wins, along with our long-standing campaigns for nonprofits and purpose-led clients, we’re looking for a Social Media Manager to help run several of our key client accounts. Read more ➜ Empower Life Climate Action, Autism and Navigating COP27: Reflections and Key Takeaways COP27 has been a cornerstone of Hannah’s personal and professional development. Here she shares a handful of her key takeaways around confidence, test and learn approaches, and self-care. Read more ➜ Social Media Twitter adds public view counts: 6 responses to consider Adding public view counts is an exposing change for those producing social media content in a changing Twitter environment. Here’s how to respond. Read more ➜ Diversity & Inclusion Adopting the Halo Code – the UK’s first Black Hair code It feels great to know that hair discrimination is not something someone will face at Empower – whether it’s as an employee, consultant or simply in an interview. Read more ➜ Empower Life Empower Agency’s Charities of Choice 2022 Every year at Christmas, Empower give our team control to select the recipients of our charitable donations, which means those causes end up being close to our team’s hearts. Read more ➜ Digital Strategy Move to Mastodon or trust Twitter? How to set a sustainable social strategy With odd and unpredictable times at Twitter, we discuss Mastodon, safeguarding your Twitter account and resetting your channel strategy. Read more ➜ Empower Life How we prepare for COP Climate Conferences Since 2016 the UNFCCC Climate Change Conferences have been a dominant moment in Empower’s year, with at least one of the team on the ground in the Blue Zone, and the rest of the team supporting remotely. It is a privilege to be involved, but also a gruelling period of … Read more ➜ Empower Life Empower’s agency culture: empowering great work, happy clients, good working lives A strong company culture is vital to delivering good work, and to living good work-lives. Empower has many retained and frequent returning clients, and a friendly, open, long-term team, which we believe is in large part due to our strong and personal culture. We’ve spent a lot of time on … Read more ➜ Diversity & Inclusion Bringing our whole selves to work: How Manual of Me helped us discover and share how we work best. Find out how we’ve used Manuals of Me to work, understand, and engage with one another better as a remote-first team. Read more ➜ Empower Life Foraging and feasting: how Empower reconnected with nature and each other At least twice a year the Empower team get together in-person for a day of fun. No laptops, no emails, no meetings, just good old fashioned face-to-face human socialising. Read more ➜ Social Media Twitter copypasta policy limits the visibility of mass-coordinate tweets Twitter limits the visibility of duplicative tweets. Here’s how to mitigate against Twitter’s new duplicate tweets policy. Read more ➜ Empower Life Empower welcomes three new team members to bolster digital and social media offering New digital comms recruits to the Empower team to help clients in the climate change and sustainability sector. Read more ➜ Careers Role opportunity: Freelance social media manager Empower are always looking for the best freelance social media community managers to join our established team, working with amazing clients that are changing the world for good. Read more ➜ Careers Applying for a job at Empower? Here is what to expect Learn about all aspects of the recruitment process at Empower, including applications, shortlisting, the two-stage interview, role-related tasks and more. Read more ➜ Empower Life People and planet over profit: Setting a North Star for a purpose-led digital comms agency A “North Star” is a guiding light for everyone who works at Empower to make decisions. Here we explain what a North Star is and how it aligns with our agency values. Read more ➜ Case Studies Illustrated ‘extreme storms’ quiz generates 5,000 leads for Shelterbox How Empower worked with the ShelterBox team to create an innovative tool to mobilise thousands of supporters Read more ➜ Google Analytics Google Analytics 4: How to make the switch Google Analytics 4 (GA4) is a powerful tool, helping marketers gather valuable data about their websites that can be used to improve marketing and business development strategies. Here’s what you need to know about GA4 and how to make the switch from Universal Analytics (UA). Read more ➜ B Corps Empower gains B Corp status, reinforcing our commitment to running a sustainable business Becoming a B Corp shows that we’re a socially, ethically and environmentally engaged agency. Read more ➜ Empower Life Empower named a winner of The Escape 100: the top purposeful organisations to ‘escape’ to Empower came out in the top 100 of 13,000 companies nominated, thanks to our inspiring mission, positive impact and flexible working environment. Read more ➜ Mental Health Mental health and remote work: How working remotely helped me climb mental health mountains How remote-first agency life made all the difference for my mental health. Read more ➜ Empower Life How we measure our values as a people-first business Our values drive all the decision making for the business, from how we communicate to who we work with. Here’s how we measure our values. Read more ➜ Case Studies City Mental Health Alliance increases website traffic by 42% and downloads at a 35% conversion rate How Empower gave the CMHA team the confidence, clarity and knowledge to excel at digital comms. Read more ➜