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Email marketing, soft-optins, GDPR and PECR: what you need to know

The Privacy and Electronic Communications Regulations (PECR) sit alongside UK GDPR and set the rules for direct marketing by email, text, and social media direct message. If your organisation sends marketing messages electronically, these rules apply to you.

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Paid media improvement forecast

See what happens to your results when you improve your campaign metrics and how much extra revenue that improvement could unlock.

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Paid media budget planner

Work out exactly how much paid media budget you need to hit your targets, based on your own performance data.

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AI search visibility: Insights from Google’s Elizabeth Reid

With website traffic from organic search under threat from AI results and disintermediation, how can we ensure that people can find and access our content?

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How to add a new user to your Google Ads account

Here are the different ways you can add access to your account for individuals and agencies, and what the various levels of access allow a user to do on your Google Ads account.

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How ready is your organisation to use AI?

Take this quiz to see how prepared you are to integrate AI tools and accelerate your impact.

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Google Analytics Glossary: Key Terms and Definitions

With this Google Analytics Glossary, we'll help you understand the most important terms and definitions.

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Auditing and creating a digital strategy with Breast Cancer Now

How Empower provided a comprehensive audit and digital strategy that Breast Cancer Now could confidently roll out to achieve their goals.

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263% increase in impressions for Insure Our Future’s Annual Scorecard

How Empower amplified Insure Our Future's Annual Scorecard through organic & paid social media, advised on ethical AI usage and more.

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Job Opportunity: Paid Media Executive

Due to a run of recent client and project wins, along with our long-standing campaigns for nonprofits and purpose-led clients, we’re looking for a Paid Media Executive to help run several of our key client accounts, focussing on Facebook Ads and Google Ads, but extending to other platforms including Twitter, LinkedIn and YouTube.

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Navigating AI concerns together

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