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Job Opportunity: Paid Media Executive
Due to a run of recent client and project wins, along with our long-standing campaigns for nonprofits and purpose-led clients, we’re looking for a Paid Media Executive to help run several of our key client accounts, focussing on Facebook Ads and Google Ads, but extending to other platforms including Twitter, LinkedIn and YouTube.
Reaching 1.7 million on World Mental Health Day for the Global Business Collaboration For Better Workplace Mental Health
The Global Business Collaboration (GBC) is one of the first global business-led initiatives of its kind designed to advocate for – and accelerate – positive change for mental health in the workplace.
How we prepare for COP Climate Conferences
Since 2016 the UNFCCC Climate Change Conferences have been a dominant moment in Empower’s year, with at least one of the team on the ground in the Blue Zone, and the rest of the team supporting remotely. It is a privilege to be involved, but also a gruelling period of …
Empower’s agency culture: empowering great work, happy clients, good working lives
A strong company culture is vital to delivering good work, and to living good work-lives. Empower has many retained and frequent returning clients, and a friendly, open, long-term team, which we believe is in large part due to our strong and personal culture. We’ve spent a lot of time on …
Google Analytics 4: How to make the switch
Google Analytics 4 (GA4) is a powerful tool, helping marketers gather valuable data about their websites that can be used to improve marketing and business development strategies. Here’s what you need to know about GA4 and how to make the switch from Universal Analytics (UA).