Fundraising using Facebook Ads used to be all about interest targeting. But Facebook thinks their algorithm is better at finding donors than you. Here’s why.
Facebook has a range of free tools to help charities and nonprofits drive global impact for the causes you care about. Here’s a full list of them.
If you want to integrate Facebook’s Lead Gen Ads directly with Mailchimp and other CRMs or email marketing software, follow these steps.
There are common questions when Facebook ads gets rejected by the approval process. Here are some FAQs to help get your Facebook ads approved.
Facebook Ads are a fantastic way to generate donations and awareness for charities, and the causes they’re looking to address. Here’s how.
New Facebook Ads rules means that advertisers running ads about social issues, elections or politics may be required to complete the ad authorisation process.
Facebook boosted posts are a fantastic way for any organisation to reach their fans in a quick, simple and cost-effective way. But how do boosted Facebook posts affect organic reach?
How to use Facebook Ads to test messaging and get valuable feedback on whether your comms strategy is hitting the mark.
Charities have been using Facebook since brands first started using the platform and have been using it well over many years to raise awareness of the work they do. However, charities
According to Ad Age, Facebook has been able to boost revenue even as it sells fewer ads. In the final three months of 2014, Facebook served 65% fewer ads than
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