What digital fundraising activities should you be doing on paid media in the run-up to the end of year? And how do you make sure that your campaigns are effective? Follow Empower’s guide to a successful end-of-year fundraising using paid media.
Meta will no longer cover fundraising fees and donations will be subject to a payment processing fee. See all the changes here.
What is the Facebook Conversions API and how do you install it correctly? Our Facebook Conversion API guide has everything you need!
A rundown of the latest Facebook Ads audience targeting changes, how the changes will impact your organisation and the ways you can adapt your campaigns.
Recently a lot of Facebook Pixels are getting a ‘new domains sending data’ notification. Here’s how to fix it.
The impact of iOS on Facebook Ads means you need a checklist of things you need to do so you can continue advertising with little disruption.
Fundraising using Facebook Ads used to be all about interest targeting. But Facebook thinks their algorithm is better at finding donors than you. Here’s why.
Facebook has a range of free tools to help charities and nonprofits drive global impact for the causes you care about. Here’s a full list of them.
If you want to integrate Facebook’s Lead Gen Ads directly with Mailchimp and other CRMs or email marketing software, follow these steps.
There are common questions when Facebook ads gets rejected by the approval process. Here are some FAQs to help get your Facebook ads approved.
Facebook Ads are a fantastic way to generate donations and awareness for charities, and the causes they’re looking to address. Here’s how.
New Facebook Ads rules means that advertisers running ads about social issues, elections or politics may be required to complete the ad authorisation process.
Facebook boosted posts are a fantastic way for any organisation to reach their fans in a quick, simple and cost-effective way. But how do boosted Facebook posts affect organic reach?
How to use Facebook Ads to test messaging and get valuable feedback on your digital comms strategy.
Charities have been using Facebook since brands first started using the platform and have been using it well over many years to raise awareness of the work they do. However, charities have been restricted in how they could use the platform to its full extent, including raising funds and running campaigns through the platform. That could all be about to change, …
According to Ad Age, Facebook has been able to boost revenue even as it sells fewer ads. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher. How has it managed this increase without scaring off advertisers? Despite a seemingly endless amount …
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