Blog

Empower Director nominated for national Freelancer of the Year Award

Empower Director Ben Matthews has been selected as a finalist for the 2015 Freelancer of the Year Awards, hosted by IPSE, the Association of Independent Professionals and the Self Employed. Freelancers from a whole host of sectors applied and the winner will be announced in an awards ceremony in London on National Freelancers Day on 12 November. Chris Bryce, IPSE CEO, …

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Facebook Reactions: Like, Love or Laugh at Facebook Posts

Facebook Reactions are coming! Facebook have said that they are testing a new feature called Reactions in Spain and Ireland, which gives fans the ability to Like, Love or Laugh at Facebook Page Posts and Ads. Reactions can be either Like, Love, Haha, Yay, Wow, Sad or Angry: “Reactions works an extension of the Like button, designed to give people …

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Digital Trends

Speaking about digital trends for 10 minutes is hard enough. Speaking about digital trends for 10 minutes to a group of around 50 independent consultants is harder. Speaking about digital trends for 10 minutes to a group of around 50, slightly soggy from the London rain, eager to get back to networking, independent consultants was the fine audience I spoke …

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Empower achieves Recommended Agency status

There’s been a recent new addition to Empower’s “Marks Of Quality” in the form of becoming a Recommended Agency. The Recommended Agency Register is “the place where clients look for trusted, high-performance agencies”.  The scheme works by having agency clients independently rate and review on the marketing services they’ve been provided by their agencies. It’s particularly exciting for Empower to …

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How the Facebook vs YouTube video landscape has changed

A good read on how and why the Facebook vs YouTube video landscape has changed, by Louise Tierney at Storyful. They analysed their substantial videos on both platforms and shared some insights in the context of this big shift: “Have no doubt about it, YouTube should be worried. Facebook entered the ring swinging, not just as a contender for audience views, but for …

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Digital Marketing Resources, Guides and Templates for New Digital Marketers

There are a whole ton of digital marketing resources out there if you’re looking to learn more about digital marketing. There are also plenty places where you can find out information or advice if you’re looking into specific marketing areas, like Communications, SEO, Social Media, Content Marketing, or Email Marketing. To help you out (because that’s what we like doing best) the Empower team have been …

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PR For Startups, Publishing Experiments, Speed as a Habit

PR For Startups: You’ve built your product and you’re now ready for your first major launch. Or you’ve been through a launch or two, but are looking to scale the process as you’re doing more launches and announcements. You really have two options: do it all on your own, or work with a PR agency. One frequent crossroad is that …

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Instagram User Stats: 300 million worldwide, 90 million in US, 14 million in UK

Instagram revealed it’s user stats last week, indicating that it now has 14 million monthly active users in the UK. By comparison, Facebook has 35 million users in the UK. This is the first time Instagram has revealed its UK figures and the first time it has ever broken out a single geographic region in terms of audience numbers. Here’s what else was revealed …

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Instagram Food Capitals, Facebook Shop Pages, Twitter Data Dashboard

Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. Instagram Food Capitals: Data taken from Instagram has been analysed to find the ‘food profiles’ of the world’s cities, based on food-related hashtags posted from them, so you can see which …

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Twitter celebrates your birthday, Facebook’s floating videos, IFTTT comes to Pinterest (Empower Mondays)

Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. Twitter Now Celebrates Your Birthday: You can now add your birthday to your Twitter profile, which will  be displayed on the upper-left-hand side of your profile page, under your profile photo and just beneath …

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#PoweredByTweets Winners, Mark Zuckerberg AMA and Slack hits one million daily users (Empower Mondays)

Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. #PoweredByTweets Winners: Twitter has announced the six winners of #PoweredByTweets, the contest to encourage Twitter users to create something beautiful via Twitter, or use Twitter to solve a problem. From Pigeon Air Patrol …

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#WalkTogether on 7/7 to remember 10th anniversary of London bombings

7 July 2005 was just another Thursday morning and Londoners were on their way to work. But at ten to nine, terrorists detonated four bombs at Kings Cross, Aldgate, Edgware Road and Tavistock Square. 52 people lost their lives and over 770 were injured. That’s why we’re supporting #WalkTogether – a public call from a broad coalition of people and organisations, …

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Realtime Trends, Twitter Goes Editorial and Tumblr TV (Empower Mondays)

Google Trends Goes Realtime: You can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month, getting deeper into the topics you care about. During major events like the Oscars or the NBA Finals, you’ll be able to track the stories most people are searching for and where in the world …

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Pinterest UK users double, with DIY, cookery and gardening most popular categories

Pinterest UK users have doubled in the past year, with 1.6 billion items pinned from the UK. Pinterest does not disclose how exactly how many UK users it has but they “about 3 million pins a” day in the UK. DIY, cooking recipes and gardening were among their favourite topics, with the following percentages showing who searched for what. 52% of Uk searches on Pinterest where …

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Best time to tweet for clicks retweets and engagement

Best time to tweet for clicks, retweets and engagement

Knowing the best time to tweet when you schedule your tweets is important to get the clicks, retweets and engagement that you’re looking for. But a lot of research out there around the best time to tweet is outdated. Still tweeting at 11am in the morning and at around lunch time, to try and hit people when they’re checking Twitter on their …

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Snapchat advertising, Buzzfeed news and the thing about influencers (Empower Mondays)

Daily Mail, WPP and Snapchat launch native advertising agency: The Daily Mail, Sir Martin Sorrell’s WPP and Snapchat are to launch an agency to cash-in on the rise of native advertising. The agency, called Truffle Pig, aims to combine the “best of global agency, newsroom and social media talent”. BuzzFeed launches dedicated news app: Another day, a new app. What is more interesting …

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Digital News Report: 7 Key Themes

The Reuters Institute Digital News Report has been released for 2015, delivering useful and timely data about the transition to digital. Each year, the report brings together an annual benchmarked international survey and a series of essays which help to contextualise some of the key themes. This year’s report reveals new insights about digital news consumption based on a YouGov survey …

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Video Streaming Apps: Periscope vs Meerkat

The live video streaming app Meerkat was the talk of the town after its appearance at SXSW, but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Apps like Meerkat and Periscope are ushering in a new age of instant, in a world where we thought we had instant already. It’s …

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