How to repurpose video content for social media
The absolute best way to save yourself time and money in your video marketing activity is to repurpose video content for social media. Here’s how.
Twitter video: How to post videos longer than 30 seconds
Twitter video is limited to 30 seconds long, but there is a way you can upload much longer videos to Twitter, and it’s completely free to do so. Here’s how.
5 Ways To Use Snapchat For Brands On A Budget
Snapchat is a fantastic platform for brands on a budget, so here are 5 ways you can use it to develop your audience with younger people.
Get Started With Snapchat: A Guide For “Older People”
For late adopters, Snapchat can be a confusing social media tool. Forget about integrating Snapchat into your organisation’s overall marketing strategy, many people don’t even know how to use it personally. I’ll admit that I was one of those late-adoption grumpy anti-Snapchat people. I downloaded the app eons ago and felt like it was clunky, frustrating and unintuitive. Eventually, I …
New Social Video Offering from Empower
Empower work daily on social video for global clients, and can bring this fresh expertise to your social videos. Social video is marketing communications video content optimised for social media platforms and audiences. Social video can offer incredibly high return-on-investment (ROI) and be produced very cost-effectively from scratch, or via your visual archive – photos, graphics, videos etc. Honest senior …
How To Embed Facebook Video On WordPress
With the recent explosion in unique Facebook videos, many people are looking for a way to embed Facebook videos on their website or blog in the same way they would with YouTube or Vimeo content. Luckily, you’re finally able to do just that using the embed code available on Facebook. This also means you won’t have to upload your own …
Digital Communications Conference Highlights
The excellent Digital Communications Conference is taking part in London today, and there’s an abundance of great tweets emerging on #DigCommsConf. The conference offers industry expertise and networking insight for charities, not-for-profits, the public sector & low-budget organisations, looking to increase the impact & ROI of their digital communications. The event has a brilliant programme and line-up of speakers. Sadly team …
10 Ways To Get The Most Out Of Facebook Video
The growth rate of Facebook video views, shares and engagement are exponential, reaching a whopping 8 billion views per day in late 2015.
To help you get the most out of Facebook video for your organisation, Empower has compiled these tips, gleaned from current client work.
Facebook F8 For Marketers: Quote Sharing, Save Button, Bots for Messenger
Facebook are holding their annual two-day developer conference – Facebook F8 – this week.
While a lot of the announcements are aimed more at developers, with plenty of technical updates, there are always several announcements made of upcoming features and changes to the Facebook platform that would be of interest to people working in marketing.
Here are the announcements from Facebook F8 that are worth a look at for marketeers.
Use Facebook As Your Business Page: How to like, share or comment from your Facebook business page
Facebook used to make it really easy to like, comment and share as if you were acting as your Facebook business or organisation page.
But we’ve been getting lots of questions from clients recently who can no longer access or use this useful Facebook feature.
If you need to act as your page to engage with fans and other pages, Facebook has recently changed this feature. You may also want to see posts from other pages that your business follows, to make it easy to like, follow or comment on their posts, direct to your Facebook page.
Here’s the new way to address both of these challenges.
How To Find Where Your Facebook Page Likes and Unlikes Come From
If you’ve been running your Facebook page for a while and often take a look at Facebook Insights to see how your page is performing, it can be a real boost to see the steady growth in fans that your page is getting. At the same time, it can hurt to see those small red spikes that show a number …
Digital Marketing Executive: Job Opportunity with Empower
It’s a busy time in the Empower offices, so we’re looking for an excellent and ambitious digital marketing superstar to help our growing agency. We’re looking for someone who loves all things digital and is keen to learn more about social media and content marketing. Remote working is an option (bonus!), plus we’re nice people to work with. Sound like …
Empower director named one of UK’s top freelancers
Empower Director Ben Matthews has been announced as Runner-up in the National Freelancer of the Year Awards, run by the self-employment trade body IPSE. IPSE, the Association of Independent Professionals and the Self Employed, presented Ben with a wealth of technology and business support package as part of the prize. The Awards were announced at a ceremony in London on …
Facebook Donations for Charities is Here: Raise Funds and Awareness on Facebook
Charities have been using Facebook since brands first started using the platform and have been using it well over many years to raise awareness of the work they do. However, charities have been restricted in how they could use the platform to its full extent, including raising funds and running campaigns through the platform. That could all be about to change, …
Dark Social Media: Can You Measure What You Can’t See?
Dark social is a mysterious type of traffic where links are shared in a private yet social way, such as sent in an email, by instant messenger or in a text message, and is an increasing problem in a measurable digital world.
Google Rank Brain: What is it and how will it affect SEO?
Bloomberg News recently broke the story on a new artificial intelligence program from Google that it calls “Rank Brain”: “For the past few months, a “very large fraction” of the millions of queries a second that people type into the company’s search engine have been interpreted by an artificial intelligence system, nicknamed RankBrain.” So what is Google’s Rank Brain, how …
Empower Director nominated for national Freelancer of the Year Award
Empower Director Ben Matthews has been selected as a finalist for the 2015 Freelancer of the Year Awards, hosted by IPSE, the Association of Independent Professionals and the Self Employed. Freelancers from a whole host of sectors applied and the winner will be announced in an awards ceremony in London on National Freelancers Day on 12 November. Chris Bryce, IPSE CEO, …
Facebook Reactions: Like, Love or Laugh at Facebook Posts
Facebook Reactions are coming! Facebook have said that they are testing a new feature called Reactions in Spain and Ireland, which gives fans the ability to Like, Love or Laugh at Facebook Page Posts and Ads. Reactions can be either Like, Love, Haha, Yay, Wow, Sad or Angry: “Reactions works an extension of the Like button, designed to give people …
Instagram’s 400 million users, Twitter’s video app cards, YouTube’s top 500 users (Empower Mondays)
Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. Instagram reaches 400 million users Instagram’s community has grown to more than 400 million strong, with more than 75 percent living outside of the US. Among the last 100 million …
Digital Trends
Speaking about digital trends for 10 minutes is hard enough. Speaking about digital trends for 10 minutes to a group of around 50 independent consultants is harder. Speaking about digital trends for 10 minutes to a group of around 50, slightly soggy from the London rain, eager to get back to networking, independent consultants was the fine audience I spoke …
