Blog

Use Facebook As Your Business Page: How to like, share or comment from your Facebook business page

Facebook used to make it really easy to like, comment and share as if you were acting as your Facebook business or organisation page.
But we’ve been getting lots of questions from clients recently who can no longer access or use this useful Facebook feature.

If you need to act as your page to engage with fans and other pages, Facebook has recently changed this feature. You may also want to see posts from other pages that your business follows, to make it easy to like, follow or comment on their posts, direct to your Facebook page.

Here’s the new way to address both of these challenges.

Digital Marketing Executive: Job Opportunity with Empower

It’s a busy time in the Empower offices, so we’re looking for an excellent and ambitious digital marketing superstar to help our growing agency. We’re looking for someone who loves all things digital and is keen to learn more about social media and content marketing. Remote working is an option (bonus!), plus we’re nice people to work with.  Sound like …

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Empower director named one of UK’s top freelancers

Empower Director Ben Matthews has been announced as Runner-up in the National Freelancer of the Year Awards, run by the self-employment trade body IPSE. IPSE, the Association of Independent Professionals and the Self Employed, presented Ben with a wealth of technology and business support package as part of the prize. The Awards were announced at a ceremony in London on …

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Facebook Donations for Charities is Here: Raise Funds and Awareness on Facebook

Charities have been using Facebook since brands first started using the platform and have been using it well over many years to raise awareness of the work they do. However, charities have been restricted in how they could use the platform to its full extent, including raising funds and running campaigns through the platform. That could all be about to change, …

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Google Rank Brain: What is it and how will it affect SEO?

Bloomberg News recently broke the story on a new artificial intelligence program from Google that it calls “Rank Brain”: “For the past few months, a “very large fraction” of the millions of queries a second that people type into the company’s search engine have been interpreted by an artificial intelligence system, nicknamed RankBrain.” So what is Google’s Rank Brain, how …

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Empower Director nominated for national Freelancer of the Year Award

Empower Director Ben Matthews has been selected as a finalist for the 2015 Freelancer of the Year Awards, hosted by IPSE, the Association of Independent Professionals and the Self Employed. Freelancers from a whole host of sectors applied and the winner will be announced in an awards ceremony in London on National Freelancers Day on 12 November. Chris Bryce, IPSE CEO, …

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Facebook Reactions: Like, Love or Laugh at Facebook Posts

Facebook Reactions are coming! Facebook have said that they are testing a new feature called Reactions in Spain and Ireland, which gives fans the ability to Like, Love or Laugh at Facebook Page Posts and Ads. Reactions can be either Like, Love, Haha, Yay, Wow, Sad or Angry: “Reactions works an extension of the Like button, designed to give people …

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Instagram’s 400 million users, Twitter’s video app cards, YouTube’s top 500 users (Empower Mondays)

Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. Instagram reaches 400 million users Instagram’s community has grown to more than 400 million strong, with more than 75 percent living outside of the US. Among the last 100 million …

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Digital Trends

Speaking about digital trends for 10 minutes is hard enough. Speaking about digital trends for 10 minutes to a group of around 50 independent consultants is harder. Speaking about digital trends for 10 minutes to a group of around 50, slightly soggy from the London rain, eager to get back to networking, independent consultants was the fine audience I spoke …

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Empower achieves Recommended Agency status

There’s been a recent new addition to Empower’s “Marks Of Quality” in the form of becoming a Recommended Agency. The Recommended Agency Register is “the place where clients look for trusted, high-performance agencies”.  The scheme works by having agency clients independently rate and review on the marketing services they’ve been provided by their agencies. It’s particularly exciting for Empower to …

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How the Facebook vs YouTube video landscape has changed

A good read on how and why the Facebook vs YouTube video landscape has changed, by Louise Tierney at Storyful. They analysed their substantial videos on both platforms and shared some insights in the context of this big shift: “Have no doubt about it, YouTube should be worried. Facebook entered the ring swinging, not just as a contender for audience views, but for …

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Digital Marketing Resources, Guides and Templates for New Digital Marketers

There are a whole ton of digital marketing resources out there if you’re looking to learn more about digital marketing. There are also plenty places where you can find out information or advice if you’re looking into specific marketing areas, like Communications, SEO, Social Media, Content Marketing, or Email Marketing. To help you out (because that’s what we like doing best) the Empower team have been …

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Instagram User Stats: 300 million worldwide, 90 million in US, 14 million in UK

Instagram revealed it’s user stats last week, indicating that it now has 14 million monthly active users in the UK. By comparison, Facebook has 35 million users in the UK. This is the first time Instagram has revealed its UK figures and the first time it has ever broken out a single geographic region in terms of audience numbers. Here’s what else was revealed …

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Instagram Food Capitals, Facebook Shop Pages, Twitter Data Dashboard

Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. Instagram Food Capitals: Data taken from Instagram has been analysed to find the ‘food profiles’ of the world’s cities, based on food-related hashtags posted from them, so you can see which …

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Twitter celebrates your birthday, Facebook’s floating videos, IFTTT comes to Pinterest (Empower Mondays)

Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. Twitter Now Celebrates Your Birthday: You can now add your birthday to your Twitter profile, which will  be displayed on the upper-left-hand side of your profile page, under your profile photo and just beneath …

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#PoweredByTweets Winners, Mark Zuckerberg AMA and Slack hits one million daily users (Empower Mondays)

Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. #PoweredByTweets Winners: Twitter has announced the six winners of #PoweredByTweets, the contest to encourage Twitter users to create something beautiful via Twitter, or use Twitter to solve a problem. From Pigeon Air Patrol …

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23WalkTogether

#WalkTogether on 7/7 to remember 10th anniversary of London bombings

7 July 2005 was just another Thursday morning and Londoners were on their way to work. But at ten to nine, terrorists detonated four bombs at Kings Cross, Aldgate, Edgware Road and Tavistock Square. 52 people lost their lives and over 770 were injured. That’s why we’re supporting #WalkTogether – a public call from a broad coalition of people and organisations, …

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