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Empower are looking for a Junior Digital Marketing Consultant to join our growing team and work with a range of amazing clients who are changing the world for good.

Have you tried Facebook Live for your brand yet? If not, you should. Facebook Live is picking up. In 2016, video posts had a whopping 135% more organic reach than those without video.

World Refugee Day 2016 takes place on Monday 20 June 2016. Learn more about the campaign, sign the petition and stand #With Refugees.

Did you know that you can increase Facebook video views by adding subtitles? Follow this step-by-step to find out how you can use YouTube’s caption tools to add subtitles and get more Facebook video views.

Twitter video is limited to 30 seconds long, but there is a way you can upload much longer videos to Twitter, and it’s completely free to do so. Here’s how.

Snapchat is a fantastic platform for brands on a budget, so here are 5 ways you can use it to develop your audience with younger people.

Empower work daily on social video for global clients, and can bring this fresh expertise to your social videos. Social video is marketing communications video content optimised for social media platforms and audiences. Social video can offer incredibly high return-on-investment (ROI) and be produced very cost-effectively from scratch, or via your visual archive – photos, graphics, videos etc. Honest senior …

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The growth rate of Facebook video views, shares and engagement are exponential, reaching a whopping 8 billion views per day in late 2015.
To help you get the most out of Facebook video for your organisation, Empower has compiled these tips, gleaned from current client work.

Facebook are holding their annual two-day developer conference – Facebook F8 – this week.
While a lot of the announcements are aimed more at developers, with plenty of technical updates, there are always several announcements made of upcoming features and changes to the Facebook platform that would be of interest to people working in marketing.

Here are the announcements from Facebook F8 that are worth a look at for marketeers.

Facebook used to make it really easy to like, comment and share as if you were acting as your Facebook business or organisation page.
But we’ve been getting lots of questions from clients recently who can no longer access or use this useful Facebook feature.

If you need to act as your page to engage with fans and other pages, Facebook has recently changed this feature. You may also want to see posts from other pages that your business follows, to make it easy to like, follow or comment on their posts, direct to your Facebook page.

Here’s the new way to address both of these challenges.

If you’ve been running your Facebook page for a while and often take a look at Facebook Insights to see how your page is performing, it can be a real boost to see the steady growth in fans that your page is getting. At the same time, it can hurt to see those small red spikes that show a number …

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It’s a busy time in the Empower offices, so we’re looking for an excellent and ambitious digital marketing superstar to help our growing agency. We’re looking for someone who loves all things digital and is keen to learn more about social media and content marketing. Remote working is an option (bonus!), plus we’re nice people to work with.  Sound like …

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Empower Director Ben Matthews has been announced as Runner-up in the National Freelancer of the Year Awards, run by the self-employment trade body IPSE. IPSE, the Association of Independent Professionals and the Self Employed, presented Ben with a wealth of technology and business support package as part of the prize. The Awards were announced at a ceremony in London on …

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