The excellent Digital Communications Conference is taking part in London today, and there’s an abundance of great tweets emerging on #DigCommsConf.The conference offers industry expertise and networking insight for charities, not-for-profits, the public sector & low-budget organisations, looking to increase the impact & ROI of their digital communications. The event has a brilliant programme and line-up of speakers. Sadly team Empower weren’t in attendance, but we enjoyed following the fantastic online coverage by attendees.Below are some valuable insights, and to see who was there, James Coltham has compiled a Digital Communications Conference Twitter list.If your organisation wants to "invest in digital" you should be thinking staff first rather than tech, platforms, paid ads etc #digcommsconf— James Coltham (@prettysimple) April 21, 2016Identifying online influencers is important. Not biggest following but with a clear voice and deep engagement @mancypino #DigCommsConf— Be Inspired Films (@beinspiredfilms) April 21, 2016'Use & re-use content', think that's often forgotten. Most users won't know/see most of your content, to them it'll be 'new' #DigCommsConf— Kyle Christie (@KyleLChristie) April 21, 2016"If you're a charity that relies on people you can't restrict their self-expression" @mrjacklundie @oxfamgb on UGC #DigCommsConf— Alice Carder (@alicecarder) April 21, 2016How do you bring in your policy team into digi world @mancypino suggests internal digital advocates, training & share success #DigCommsConf— Karina Brisby (@karinab) April 21, 2016Strong organisational values inform your digitial voice, you adjust the tone from based on context @mrjacklundie #DigCommsConf— Karina Brisby (@karinab) April 21, 2016Now, @kenpunter on RoI of #socmed. A dirty business but it's about gaining credibility and securing senior backing and funding #digcommsconf— James Coltham (@prettysimple) April 21, 2016The Hero, Hub & Hygiene model is getting big ups from speakers at #DigCommsConf great explanation from @Rethink_ 🙌 pic.twitter.com/26XXNlhblW— Karina Brisby (@karinab) April 21, 2016Having great graphics & embracing user-generated content encourage people to take part @missingpeople #DigCommsConf pic.twitter.com/tC8V49c2kf— Karina Brisby (@karinab) April 21, 2016Using Improv #yesand principle to create fantastic conversations with your audiences #DigCommsConf https://t.co/g2xY1yRXKM— Karina Brisby (@karinab) April 21, 2016Build instant rapport by asking questions you know your audience relates to. @alicecurtis #DigCommsConf pic.twitter.com/HB7ypStMtZ— Mandy Johnson (she/her) 🌈 (@MsMandyJ) April 21, 2016Be careful about creating things ppl don't need. #DigCommsConf @TheBHF pic.twitter.com/wNJhMjPOtx— Be Inspired Films (@beinspiredfilms) April 21, 2016Making every penny count: If you're building, don't assume people will come. Think how you'll promote it from the start #DigCommsConf— Sara Wilcox (@S_Wilcox) April 21, 2016Huge power of video on the rise and is more affordable and accessible than ever @TheBHF #DigCommsConf pic.twitter.com/qjXJrk2IKr— Be Inspired Films (@beinspiredfilms) April 21, 2016https://twitter.com/Raytch_At_Work/status/723137555970031616Download @bccare's #digitalmaturitymatrix at https://t.co/cuo2OrC1sg and test your own org – great work @msjowolfe! #digcommsconf— James Coltham (@prettysimple) April 21, 2016A good series of insights on social video – an area we’re doing a lot in, and a topic we posted on yesterday: 10 Ways To Get The Most Out Of Facebook Video.Success with online video relies on being speedy and reactive in producing relevant content. Get it made and get it out there #digcommsconf— James Coltham (@prettysimple) April 21, 2016expense & skills required for video are now much lower – don't get hung up about high quality, message is key @lauratownshend #DigCommsConf— Karina Brisby (@karinab) April 21, 2016Laura Townsend @38_degrees shares top tips for video creation #DigCommsConf pic.twitter.com/M9ocdx4BCk— Robin Lord (@RobinLord8) April 21, 2016Another org admits a successful online campaign crashed their website! Don't forget infrastructure when planning big things #digcommsconf— James Coltham (@prettysimple) April 21, 2016We’ll be updating this post through the day.
