--- title: Digital Communications Conference Highlights date: 2016-04-21T09:03:19Z modified: 2016-04-21T09:03:19Z permalink: "https://empower.agency/digital-communications-conference-highlights/" type: post status: publish excerpt: "" wpid: 1998 categories: - Blog - Empower Life - Moments featured_image: /wp-content/uploads/2019/07/CgjWeADWwAAHDQD.jpg featured_image_alt: CgjWeADWwAAHDQD author: Jaz Cummins --- ![](https://empower.agency/wp-content/uploads/2019/07/CgjWeADWwAAHDQD.jpg) The excellent [Digital Communications Conference](http://digitalcommsconference.com/) is taking part in London today, and there’s an abundance of great tweets emerging on [\#DigCommsConf](https://twitter.com/hashtag/digcommsconf?src=hash). The conference offers industry expertise and networking insight for charities, not-for-profits, the public sector & low-budget organisations, looking to increase the impact & ROI of their digital communications. The event has a brilliant programme and line-up of speakers. Sadly team Empower weren’t in attendance, but we enjoyed following the fantastic online coverage by attendees. Below are some valuable insights, and to see who was there, [James Coltham](https://twitter.com/prettysimple) has compiled a [Digital Communications Conference Twitter list](https://twitter.com/prettysimple/). > If your organisation wants to "invest in digital" you should be thinking staff first rather than tech, platforms, paid ads etc [\#digcommsconf](https://twitter.com/hashtag/digcommsconf?src=hash&ref_src=twsrc%5Etfw) > > — James Coltham (@prettysimple) [April 21, 2016](https://twitter.com/prettysimple/status/723072515996811265?ref_src=twsrc%5Etfw) > Identifying online influencers is important. Not biggest following but with a clear voice and deep engagement [@mancypino](https://twitter.com/mancypino?ref_src=twsrc%5Etfw) [\#DigCommsConf](https://twitter.com/hashtag/DigCommsConf?src=hash&ref_src=twsrc%5Etfw) > > — Be Inspired Films (@beinspiredfilms) [April 21, 2016](https://twitter.com/beinspiredfilms/status/723074606249160704?ref_src=twsrc%5Etfw) > 'Use & re-use content', think that's often forgotten. Most users won't know/see most of your content, to them it'll be 'new' [\#DigCommsConf](https://twitter.com/hashtag/DigCommsConf?src=hash&ref_src=twsrc%5Etfw) > > — Kyle Christie (@KyleLChristie) [April 21, 2016](https://twitter.com/KyleLChristie/status/723077833824821248?ref_src=twsrc%5Etfw) > "If you're a charity that relies on people you can't restrict their self-expression" [@mrjacklundie](https://twitter.com/mrjacklundie?ref_src=twsrc%5Etfw) [@oxfamgb](https://twitter.com/oxfamgb?ref_src=twsrc%5Etfw) on UGC [\#DigCommsConf](https://twitter.com/hashtag/DigCommsConf?src=hash&ref_src=twsrc%5Etfw) > > — Alice Carder (@alicecarder) [April 21, 2016](https://twitter.com/alicecarder/status/723083545883885568?ref_src=twsrc%5Etfw) > How do you bring in your policy team into digi world [@mancypino](https://twitter.com/mancypino?ref_src=twsrc%5Etfw) suggests internal digital advocates, training & share success [\#DigCommsConf](https://twitter.com/hashtag/DigCommsConf?src=hash&ref_src=twsrc%5Etfw) > > — Karina Brisby (@karinab) [April 21, 2016](https://twitter.com/karinab/status/723084436816945152?ref_src=twsrc%5Etfw) > Strong organisational values inform your digitial voice, you adjust the tone from based on context [@mrjacklundie](https://twitter.com/mrjacklundie?ref_src=twsrc%5Etfw) [\#DigCommsConf](https://twitter.com/hashtag/DigCommsConf?src=hash&ref_src=twsrc%5Etfw) > > — Karina Brisby (@karinab) [April 21, 2016](https://twitter.com/karinab/status/723085188599783424?ref_src=twsrc%5Etfw) > Now, @kenpunter on RoI of [\#socmed](https://twitter.com/hashtag/socmed?src=hash&ref_src=twsrc%5Etfw). A dirty business but it's about gaining credibility and securing senior backing and funding [\#digcommsconf](https://twitter.com/hashtag/digcommsconf?src=hash&ref_src=twsrc%5Etfw) > > — James Coltham (@prettysimple) [April 21, 2016](https://twitter.com/prettysimple/status/723086832804700160?ref_src=twsrc%5Etfw) > The Hero, Hub & Hygiene model is getting big ups from speakers at [\#DigCommsConf](https://twitter.com/hashtag/DigCommsConf?src=hash&ref_src=twsrc%5Etfw) great explanation from [@Rethink\_](https://twitter.com/Rethink_?ref_src=twsrc%5Etfw) 🙌 [pic.twitter.com/26XXNlhblW](https://t.co/26XXNlhblW) > > — Karina Brisby (@karinab) [April 21, 2016](https://twitter.com/karinab/status/723093073165750272?ref_src=twsrc%5Etfw) > Having great graphics & embracing user-generated content encourage people to take part [@missingpeople](https://twitter.com/missingpeople?ref_src=twsrc%5Etfw) [\#DigCommsConf](https://twitter.com/hashtag/DigCommsConf?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/tC8V49c2kf](https://t.co/tC8V49c2kf) > > — Karina Brisby (@karinab) [April 21, 2016](https://twitter.com/karinab/status/723106554023677952?ref_src=twsrc%5Etfw) > Using Improv [\#yesand](https://twitter.com/hashtag/yesand?src=hash&ref_src=twsrc%5Etfw) principle to create fantastic conversations with your audiences [\#DigCommsConf](https://twitter.com/hashtag/DigCommsConf?src=hash&ref_src=twsrc%5Etfw) [https://t.co/g2xY1yRXKM](https://t.co/g2xY1yRXKM) > > — Karina Brisby (@karinab) [April 21, 2016](https://twitter.com/karinab/status/723114414589784064?ref_src=twsrc%5Etfw) > Build instant rapport by asking questions you know your audience relates to. [@alicecurtis](https://twitter.com/AliceCurtis?ref_src=twsrc%5Etfw) [\#DigCommsConf](https://twitter.com/hashtag/DigCommsConf?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/HB7ypStMtZ](https://t.co/HB7ypStMtZ) > > — Mandy Johnson (she/her) 🌈 (@MsMandyJ) [April 21, 2016](https://twitter.com/MsMandyJ/status/723112617011740672?ref_src=twsrc%5Etfw) > Be careful about creating things ppl don't need. [\#DigCommsConf](https://twitter.com/hashtag/DigCommsConf?src=hash&ref_src=twsrc%5Etfw) [@TheBHF](https://twitter.com/TheBHF?ref_src=twsrc%5Etfw) [pic.twitter.com/wNJhMjPOtx](https://t.co/wNJhMjPOtx) > > — Be Inspired Films (@beinspiredfilms) [April 21, 2016](https://twitter.com/beinspiredfilms/status/723115654673514496?ref_src=twsrc%5Etfw) > Making every penny count: If you're building, don't assume people will come. Think how you'll promote it from the start [\#DigCommsConf](https://twitter.com/hashtag/DigCommsConf?src=hash&ref_src=twsrc%5Etfw) > > — Sara Wilcox (@S\_Wilcox) [April 21, 2016](https://twitter.com/S_Wilcox/status/723115892096294912?ref_src=twsrc%5Etfw) > Huge power of video on the rise and is more affordable and accessible than ever [@TheBHF](https://twitter.com/TheBHF?ref_src=twsrc%5Etfw) [\#DigCommsConf](https://twitter.com/hashtag/DigCommsConf?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/qjXJrk2IKr](https://t.co/qjXJrk2IKr) > > — Be Inspired Films (@beinspiredfilms) [April 21, 2016](https://twitter.com/beinspiredfilms/status/723116945000808449?ref_src=twsrc%5Etfw) [https://twitter.com/Raytch\_At\_Work/status/723137555970031616](https://twitter.com/Raytch_At_Work/status/723137555970031616) > Download [@bccare](https://twitter.com/BCCare?ref_src=twsrc%5Etfw)'s [\#digitalmaturitymatrix](https://twitter.com/hashtag/digitalmaturitymatrix?src=hash&ref_src=twsrc%5Etfw) at [https://t.co/cuo2OrC1sg](https://t.co/cuo2OrC1sg) and test your own org – great work @msjowolfe! [\#digcommsconf](https://twitter.com/hashtag/digcommsconf?src=hash&ref_src=twsrc%5Etfw) > > — James Coltham (@prettysimple) [April 21, 2016](https://twitter.com/prettysimple/status/723142212016607232?ref_src=twsrc%5Etfw) A good series of insights on social video – an area we’re doing a lot in, and a topic we posted on yesterday: 10 Ways To Get The Most Out Of Facebook Video. > Success with online video relies on being speedy and reactive in producing relevant content. Get it made and get it out there [\#digcommsconf](https://twitter.com/hashtag/digcommsconf?src=hash&ref_src=twsrc%5Etfw) > > — James Coltham (@prettysimple) [April 21, 2016](https://twitter.com/prettysimple/status/723148469402275840?ref_src=twsrc%5Etfw) > expense & skills required for video are now much lower – don't get hung up about high quality, message is key [@lauratownshend](https://twitter.com/lauratownshend?ref_src=twsrc%5Etfw) [\#DigCommsConf](https://twitter.com/hashtag/DigCommsConf?src=hash&ref_src=twsrc%5Etfw) > > — Karina Brisby (@karinab) [April 21, 2016](https://twitter.com/karinab/status/723149100506591232?ref_src=twsrc%5Etfw) > Laura Townsend [@38\_degrees](https://twitter.com/38_degrees?ref_src=twsrc%5Etfw) shares top tips for video creation [\#DigCommsConf](https://twitter.com/hashtag/DigCommsConf?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/M9ocdx4BCk](https://t.co/M9ocdx4BCk) > > — Robin Lord (@RobinLord8) [April 21, 2016](https://twitter.com/RobinLord8/status/723153129504673793?ref_src=twsrc%5Etfw) > Another org admits a successful online campaign crashed their website! Don't forget infrastructure when planning big things [\#digcommsconf](https://twitter.com/hashtag/digcommsconf?src=hash&ref_src=twsrc%5Etfw) > > — James Coltham (@prettysimple) [April 21, 2016](https://twitter.com/prettysimple/status/723162898915270656?ref_src=twsrc%5Etfw) We’ll be updating this post through the day. ## Topics **Categories:** [Blog](https://empower.agency/category/blog/), [Empower Life](https://empower.agency/category/empower-life/), [Moments](https://empower.agency/category/moments/)