Instagram’s 400 million users, Twitter’s video app cards, YouTube’s top 500 users (Empower Mondays)

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Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week.

Instagram reaches 400 million users

Instagram’s community has grown to more than 400 million strong, with more than 75 percent living outside of the US. Among the last 100 million to join, more than half live in Europe and Asia. The countries that added the most Instagrammers include Brazil, Japan and Indonesia.

Facebook’s Offers Targeting Ads Based On User’s Browsing History

Facebook has long been able to quietly collect data about the browsing habits of anyone who browses whilst logged in to Facebook due to its Like button be installed on lots of website. As of next month, they’re going to start using this information to target adverts at you based on your browsing history.

Facebook offers 100% Ad Impressions to advertisers

Facebook’s now offering advertisers the opportunity to buy ads based on 100% in-view impressions. So you can either pay for ads which someone has had fully in their newsfeed stream or  you can pay for ads which someone has seen about 10% of the image / video.

Twitter releases video app cards

Advertisers can now use video to promote their mobile apps on Twitter. The Video App Card shows people a preview of your app, resulting in a more educated — and more qualified – user. In beta, Twitter saw that this highly engaging format helped some advertisers nearly triple their conversion rate from app click to install.

Top 500 YouTube users

Useful list from Social Blade, showing the top social media users across various platforms. Here are the top 10 for YouTube:

  1. netdmuzikk
  2. WWEFanNation
  3. littlebabybum
  4. itsbabybigmouth
  5. TaylorSwiftVEVO
  6. MashaMedvedTV
  7. DisneyCollectorBR
  8. pewdiepie
  9. BuzzFeedVideo
  10. tseries

Facebook Relaunches Notes

Facebook Notes has been around for a while, but with a smart new interface and paired down more design options (you can choose a header image, insert URLs, images and text) Facebook Notes is looking to challenge other blogging platforms out there,. Tumblr should be particularly concerned considering 50% of its users use Facebook but only 7% of Facebook users can say the same about Tumblr (Source: GlobalWebIndex).  Currently new Notes are for people profiles only and can only be created using the desktop version.

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