---
title: Blog
type: taxonomy_archive
taxonomy: category
slug: blog
term_id: 45
permalink: "https://empower.agency/category/blog/"
post_count: 93
---

# Blog

Posts in this archive: 93

- [Charity Logo Quiz, Part 2 (The Hard Version)](https://empower.agency/charity-logo-quiz-hard-version/) — You said our first charity logo quiz was too easy. And we listened. Can you name all 20 charity logos?
- [Job Opportunity: Digital Account Manager](https://empower.agency/job-opportunity-digital-account-manager/) — We’re looking for a Digital Account Manager with an agency background in B2B digital and social media comms to help run several of our key client accounts.
- [Job Opportunity: Digital Marketing Consultant, Climate Change Specialist](https://empower.agency/job-opportunity-digital-marketing-consultant-climate-change-specialist/) — We’re looking for a digital marketing consultant with a background in climate change comms to help lead several of our key client accounts.
- [Giving Tuesday: Facts and Stats](https://empower.agency/giving-tuesday-facts-and-stats/) — Giving Tuesday stats and facts by year, along with an overview of general Giving Tuesday trends and Giving Tuesday’s place in the larger digital fundraising space.
- [Empower wins best not-for-profit campaign at UK Agency Awards](https://empower.agency/empower-wins-best-not-for-profit-campaign-at-uk-agency-awards/) — Empower has won the best not-for-profit campaign at the UK Agency Awards for the Tap Twinning campaign.
- [Charity Sector Glossary of Terms and Definitions](https://empower.agency/charity-sector-glossary-of-terms-and-definitions/) — A handy charity glossary full of nonprofit terms and definitions. We hope this helps you decipher all the sector jargon!
- [Digital comms for climate change: Empower at Climate Week](https://empower.agency/digital-comms-for-climate-change-empower-at-climate-week/) — A round up of what each of Empower's clime change clients got up to at Climate Week New York.
- [Congratulations to Empower's Alice Rath, a Diana Award Recipient for 2020](https://empower.agency/congratulations-to-empowers-alice-rath-a-diana-award-recipient-for-2020/)
- [Black Lives Matter and being an active ally](https://empower.agency/black-lives-matter-and-being-an-active-ally/) — Resources that the Empower team have been reading and sharing to become better allies in the move towards racial equality.
- [Showing Up with TEDxLondonWomen](https://empower.agency/showing-up-with-tedxlondonwomen/)
- [Charity Digital and Tech For Good Events Calendar 2020](https://empower.agency/charity-digital-and-tech-for-good-events-calendar-2020/) — The Charity Digital and Tech For Good Events Calendar is a comprehensive guide to tech for good events for digital and tech professionals working in the charity and nonprofit sector, who are looking for events and conferences to attend in 2020.
- [Freelance Designers sought - Work with Empower](https://empower.agency/freelance-designers-sought-work-with-empower/)
- [How to write an effective media strategy for your charity](https://empower.agency/how-to-write-an-effective-media-strategy-for-your-charity/) — An effective media strategy needs to cover more than just journalists and needs to stretch to influencers, blogs and online communities.
- [What is Responsible Investment? Glossary of Good](https://empower.agency/what-is-responsible-investment-glossary-of-good/) — As part of Empower's Glossary of Good series, Julia Tatai shares information and useful links about Responsible Investment.
- [Digital Charity and Tech For Good Events Calendar [2019 Update]](https://empower.agency/digital-charity-and-tech-for-good-events-calendar-2019-update/) — A comprehensive guide to tech for good events for digital and tech professionals working in the charity and nonprofit sector, who are looking for events and conferences to attend in 2019.
- [Fun with Google Maps: How to display individual events for mass-participation campaigns](https://empower.agency/fun-with-google-maps-how-to-display-individual-events-for-mass-participation-campaigns/) — Empower was recently asked to run the digital activity for The Great Get Together. An important part of this was displaying the thousands of individual events happening across the country in an easily navigable format.
- [How to benchmark your GDPR opt-in rates (aka re-permissioning)](https://empower.agency/how-to-benchmark-your-gdpr-opt-in-rates-aka-re-permissioning/) — While there are no hard and fast benchmarks for GDPR opt-in rates, there are a few ways you can work out a benchmark for your own organisation.
- [Internally Displaced People - Glossary of Good](https://empower.agency/internally-displaced-people-glossary-of-good/) — Empower have worked with internally displaced people, through several refugee, humanitarian and human rights organisations such as UNHCR, the UN Refugee Agency, Amnesty International and more.
- [Digital Marketing Executive Role - Join empower in our mission to change the world for good](https://empower.agency/digital-marketing-executive-role-join-empower-in-our-mission-to-change-the-world-for-good/) — Empower is looking for a Digital Marketing Executive to join our established team, work with amazing clients who are changing the world for good.
- [How to deal with trolls](https://empower.agency/how-to-deal-with-trolls/) — Trolls interact with your or your organisation’s social media accounts simply to be a nuisance. Here's how to deal with trolling.
- [What is Parity of Esteem? - Glossary of Good](https://empower.agency/what-is-parity-of-esteem-glossary-of-good/) — Parity of Esteem is most often used in reference to the way mental health is treated by health and social care services.
- [Museum Freelance Event: Supporting diversity with free places](https://empower.agency/museum-freelance-event-supporting-diversity-with-free-places/) — When asked to speak at Museum Freelance in 2018, we decided to waive our speaker fee in return for offering free places to the event for people who might not be able to otherwise attend.
- [What is Equal Representation? - Glossary of Good](https://empower.agency/what-is-equal-representation-glossary-of-good/) — What is Equal Representation in the context of women in leadership positions?
- [What is a Just Transition? - Glossary of Good](https://empower.agency/what-is-a-just-transition-glossary-of-good/) — Just Transition is a framework that has been developed by the trade union movement.
- [Introducing Empower's Glossary of Good](https://empower.agency/introducing-empowers-glossary-of-good/) — The Glossary of Good is a series of articles explaining key concepts in non-profit, campaigning, sustainability and global development.
- [What is the future of digital in the arts? An interview with Chris Unitt](https://empower.agency/what-is-the-future-of-digital-in-the-arts-an-interview-with-chris-unitt/) — An interview with Chris Unitt of One Further, who also curates a rather excellent weekly newsletter called Cultural Digital.
- [How can Augmented Reality be used for social good?](https://empower.agency/how-can-augmented-reality-be-used-for-social-good/) — AR for social good shows the many apps that make social issues tangible in ways we’ve never been able to before. Here are some examples of using AR to further a cause.
- [Empower at Climate Week New York](https://empower.agency/empower-at-climate-week-new-york/) — Climate Week New York is taking place and the Empower team are there for the second year running, with several of our clients making key announcements during the event. Here's what took place.
- [How to use Facebook Crossposting to drive views and receive an algorithmic boost](https://empower.agency/facebook-crossposting/) — Facebook crossposting is simple, quick and easy to set up and action each day on your Facebook page, and can be a huge low-resource traffic driver and page booster.
- [Modern Slavery and Human Trafficking: Does Tech Help or Hinder?](https://empower.agency/modern-slavery-and-human-trafficking-does-tech-help-or-hinder/) — Tech Against Modern Slavery was an event in aid of World Day Against Trafficking in Persons, to raise the profile of modern slavery and human trafficking and explore tech's role in addressing the issues.
- [Monitoring social media misinformation during the UK elections](https://empower.agency/monitoring-social-media-misinformation-during-the-uk-elections/) — How Full Fact and First Draft worked together to monitor fake news on social media and verify all things election-based during the UK General Election.
- [Digital News Report: Only 24% think social media separates fact from fiction well](https://empower.agency/digital-news-report-only-24-think-social-media-separates-fact-from-fiction-well/) — This year’s Digital News Report, conducted by the Reuters Institute for the Study of Journalism and University of Oxford, has been published and the findings are significant for any UK brand with a presence on social media.
- [Challenges for SMEs: empower's Jaz Cummins featured in The Guardian](https://empower.agency/challenges-for-smes-empowers-jaz-cummins-featured-in-the-guardian/) — Empower Director Jaz Cummins was featured in The Guardian this week, commenting on the challenges for small businesses in 2017: "While the whole economy faces uncertainty, we are finding it easier to attract talent, partners, and great, engaged clients who love the affordable, personal and flexible service we provide.”
- [Digital marketing consultant looking to change the world? Apply for a role with Empower](https://empower.agency/digital-marketing-consultant-looking-to-change-the-world-apply-for-a-role-with-empower/) — Empower are looking for a digital marketing consultant to join our growing team working with amazing clients who are changing the world for good. More details on the role and how to apply inside...
- [Is Marketing Dead?](https://empower.agency/is-marketing-dead/) — Is Marketing Dead? What you say is important, but unless you're walking the talk it ain’t gonna land with customers. Or your employees, who will smell contradiction a mile off. Your story must be embedded in your strategy, your culture and actions.
- [5 Facebook Live Tips For Broadcasting From Your Office](https://empower.agency/5-facebook-live-tips-for-broadcasting-from-your-office/)
- [5 Facebook Live Lessons From A Crowded Rally](https://empower.agency/5-facebook-live-lessons-from-a-crowded-rally/) — Broadcasting from Facebook Live is a great way to make people feel part of the action at a rally. These are our top five lessons learned from conducting a Facebook Live broadcast from a crowded rally.
- [Meet Chatterbox, language learning delivered by refugees](https://empower.agency/meet-chatterbox-language-learning-delivered-by-refugees/) — Chatterbox is a language-learning service delivered by refugees. To get to know them a little better, we spoke to the Chatterbox team to find out more about their project.
- [10 Digital Marketing Trends to Watch](https://empower.agency/10-digital-marketing-trends-to-watch/) — The digital marketing landscape continued to change and evolve in 2016, but with 2017 right around the corner we thought it would be useful to highlight some of the digital marketing trends we’ve spotted coming down the tracks.
- [10 digital marketing highlights](https://empower.agency/10-digital-marketing-highlights/) — With so much happening throughout the agency in 2016, we asked the Empower team what their highlights from 2016 were. We’ve also looked back through the Empower blog to pick out the most read and most shared articles we’ve published in 2016. Here are our favourite moments of the year, with plenty of links to help you with your digital marketing into 2017.
- [YouTube For Social Good](https://empower.agency/youtube-for-social-good/) — "Be a virus, not viral." - that was my favourite takeaway from the YouTube for Social Good event that took place at Google's new offices in Kings Cross, London. The event brought together guest speakers from channels that have been successful in using YouTube for social good to discuss storytelling, audience development, social movements and power of video, including Shabnam from SoulPancake and Jason Yee from the Jubilee Project.
- [Facebook Live Technical Tips and Best Practice](https://empower.agency/facebook-live-technical-tips-and-best-practice/) — Follow these Facebook Live technical tips and best practice advice if you want your Facebook Live streaming content to be both professional and successful.
- [YouTube for Charities and Nonprofits](https://empower.agency/youtube-for-charities-and-nonprofits/)
- [Pokémon Go: Strategies and examples for charities and nonprofits](https://empower.agency/pokemon-go-strategies-and-examples-for-charities-and-nonprofits/) — Pokémon Go, the augmented reality-infused Pokémon app for iPhone and Android phones, launched last week and has already seen millions of of eager pokémon trainers taking to the streets to try to catch ‘em all. How can charities and non-profits get involved in this latest gaming phenomenon?
- [#TechForGood Trailblazers: @TheRentSquare, @BLittleLabs, @wayfindr, @OpenUtility](https://empower.agency/techforgood-trailblazers-therentsquare-blittlelabs-wayfindr-openutility/) — #TechForGood trailblazers was the second panel session at the launch event for the Centre for Acceleration of Social Technology (CAST),  focussed on accelerating the use of tech to drive social change.
- [How can we scale #TechForGood approaches and the market as a whole?](https://empower.agency/how-can-we-scale-techforgood-approaches-and-the-market-as-a-whole/) — Accelerating #techforgood: What steps we can take across the social, tech, business and public sectors to bring a social purpose to the digital revolution?
- [Junior Digital Marketing Consultant: Job Opportunity with Empower](https://empower.agency/junior-digital-marketing-consultant-job-opportunity-with-empower/) — Empower are looking for a Junior Digital Marketing Consultant to join our growing team and work with a range of amazing clients who are changing the world for good.
- [Facebook Live: 4 Unique Ways to Livestream Video](https://empower.agency/facebook-live-4-unique-ways-to-livestream-video/) — Have you tried Facebook Live for your brand yet?  If not, you should. Facebook Live is picking up. In 2016, video posts had a whopping 135% more organic reach than those without video.
- [This World Refugee Day, we stand together #WithRefugees](https://empower.agency/this-world-refugee-day-we-stand-together-withrefugees/) — World Refugee Day 2016 takes place on Monday 20 June 2016. Learn more about the campaign, sign the petition and stand #With Refugees.
- [How to increase Facebook video views by adding subtitles](https://empower.agency/how-to-increase-facebook-video-views-by-adding-subtitles/) — Did you know that you can increase Facebook video views by adding subtitles? Follow this step-by-step to find out how you can use YouTube's caption tools to add subtitles and get more Facebook video views.
- [Twitter video: How to post videos longer than 30 seconds](https://empower.agency/twitter-video-how-to-post-videos-longer-than-30-seconds/) — Twitter video is limited to 30 seconds long, but there is a way you can upload much longer videos to Twitter, and it’s completely free to do so. Here's how.
- [5 Ways To Use Snapchat For Brands On A Budget](https://empower.agency/5-ways-to-use-snapchat-for-brands-on-a-budget/) — Snapchat is a fantastic platform for brands on a budget, so here are 5 ways you can use it to develop your audience with younger people.
- [Get Started With Snapchat: A Guide For "Older People"](https://empower.agency/get-started-with-snapchat-a-guide-for-older-people/)
- [New Social Video Offering from Empower](https://empower.agency/new-social-video-offering-from-empower/)
- [How To Embed Facebook Video On WordPress](https://empower.agency/how-to-embed-facebook-video-on-wordpress/)
- [Digital Communications Conference Highlights](https://empower.agency/digital-communications-conference-highlights/)
- [10 Ways To Get The Most Out Of Facebook Video](https://empower.agency/10-ways-to-get-the-most-out-of-facebook-video/) — The growth rate of Facebook video views, shares and engagement are exponential, reaching a whopping 8 billion views per day in late 2015.
To help you get the most out of Facebook video for your organisation, Empower has compiled these tips, gleaned from current client work.
- [Facebook F8 For Marketers: Quote Sharing, Save Button, Bots for Messenger](https://empower.agency/facebook-f8-for-marketers-quote-sharing-save-button-bots-for-messenger/) — Facebook are holding their annual two-day developer conference - Facebook F8 - this week.
While a lot of the announcements are aimed more at developers, with plenty of technical updates, there are always several announcements made of upcoming features and changes to the Facebook platform that would be of interest to people working in marketing. 
Here are the announcements from Facebook F8 that are worth a look at for marketeers.
- [Use Facebook As Your Business Page: How to like, share or comment from your Facebook business page](https://empower.agency/use-facebook-as-your-business-page-how-to-like-share-or-comment-from-your-facebook-business-page/) — Facebook used to make it really easy to like, comment and share as if you were acting as your Facebook business or organisation page.
But we've been getting lots of questions from clients recently who can no longer access or use this useful Facebook feature.
If you need to act as your page to engage with fans and other pages, Facebook has recently changed this feature. You may also want to see posts from other pages that your business follows, to make it easy to like, follow or comment on their posts, direct to your Facebook page.
Here's the new way to address both of these challenges.
- [How To Find Where Your Facebook Page Likes and Unlikes Come From](https://empower.agency/how-to-find-where-your-facebook-page-likes-and-unlikes-come-from/)
- [Digital Marketing Executive: Job Opportunity with Empower](https://empower.agency/digital-marketing-executive-job-opportunity-with-empower/)
- [Empower director named one of UK’s top freelancers](https://empower.agency/empower-director-named-one-of-uks-top-freelancers/)
- [Google Rank Brain: What is it and how will it affect SEO?](https://empower.agency/google-rank-brain-what-is-it-and-how-will-it-affect-seo/)
- [Empower Director nominated for national Freelancer of the Year Award](https://empower.agency/empower-director-nominated-for-national-freelancer-of-the-year-award/)
- [Facebook Reactions: Like, Love or Laugh at Facebook Posts](https://empower.agency/facebook-reactions-like-love-or-laugh-at-facebook-posts/)
- [Instagram's 400 million users, Twitter's video app cards, YouTube's top 500 users (Empower Mondays)](https://empower.agency/instagrams-400-million-users-twitters-video-app-cards-youtubes-top-500-users-empower-mondays/)
- [Digital Trends](https://empower.agency/digital-trends/)
- [Empower achieves Recommended Agency status](https://empower.agency/empower-achieves-recommended-agency-status/)
- [PR For Startups, Publishing Experiments, Speed as a Habit](https://empower.agency/pr-for-startups-publishing-experiments-speed-as-a-habit/)
- [Instagram User Stats: 300 million worldwide, 90 million in US, 14 million in UK](https://empower.agency/instagram-user-stats-300-million-worldwide-90-million-in-us-14-million-in-uk/)
- [Instagram Food Capitals, Facebook Shop Pages, Twitter Data Dashboard](https://empower.agency/instagram-food-capitals-facebook-shop-pages-twitter-data-dashboard/)
- [Twitter celebrates your birthday, Facebook's floating videos, IFTTT comes to Pinterest (Empower Mondays)](https://empower.agency/twitter-celebrates-your-birthday-facebooks-floating-videos-ifttt-comes-to-pinterest-empower-mondays/)
- [#PoweredByTweets Winners, Mark Zuckerberg AMA and Slack hits one million daily users (Empower Mondays)](https://empower.agency/poweredbytweets-winners-mark-zuckerberg-ama-and-slack-hits-one-million-daily-users-empower-mondays/)
- [#WalkTogether on 7/7 to remember 10th anniversary of London bombings](https://empower.agency/walktogether-on-7-7-to-remember-10th-anniversary-of-london-bombings/)
- [Realtime Trends, Twitter Goes Editorial and Tumblr TV (Empower Mondays)](https://empower.agency/realtime-trends-twitter-goes-editorial-and-tumblr-tv-empower-mondays/)
- [Pinterest UK users double, with DIY, cookery and gardening most popular categories](https://empower.agency/pinterest-uk-users-double-with-diy-cookery-and-gardening-most-popular-categories/)
- [Snapchat advertising, Buzzfeed news and the thing about influencers (Empower Mondays)](https://empower.agency/snapchat-advertising-buzzfeed-news-and-the-thing-about-influencers-empower-mondays/)
- [Digital News Report: 7 Key Themes](https://empower.agency/digital-news-report-7-key-themes/)
- [Twitter removes 140 character limit on Direct Messages, adds App Targeting and Block Lists (Empower Mondays)](https://empower.agency/twitter-removes-140-character-limit-on-direct-messages-adds-app-targeting-and-block-lists-empower-mondays/)
- [What's in a name?](https://empower.agency/whats-in-a-name/) — At Empower, we regularly get asked where the name for our communications agency comes from. So here's a potted history of the grand old name of Empower and where our agency its name.
- [UK social media use dropped by 9%](https://empower.agency/uk-social-media-use-dropped-by-9/)
- [Facebook news feed update punishes promotional content from brands](https://empower.agency/facebook-news-feed-update-punishes-promotional-content-from-brands/)
- [3 new twitter tools to try: flounder, @goodaudience and @sumall](https://empower.agency/3-new-twitter-tools-to-try-flounder-goodaudience-and-sumall/)
- [Empower featured in Better Business Magazine on the benefits and challenges of running a virtual business](https://empower.agency/empower-featured-in-better-business-magazine-on-the-benefits-and-challenges-of-running-a-virtual-business/)
- [Mobile Shopping: Email marketing works, social media doesn't](https://empower.agency/mobile-shopping-email-marketing-works-social-media-doesnt/)
- [How To Be Creative When You're Dead (Less Zombies, More Unicorns)](https://empower.agency/how-to-be-creative-when-youre-dead-less-zombies-more-unicorns/) — As part of the PRCA‘s ongoing #Digibites series, Empower were invited to present on Digital Creativity.
- [Charity Domain Names: Which TLDs should you focus on?](https://empower.agency/charity-domain-names-which-tlds-should-you-focus-on/) — With new charity domain names, from .ngo to .charity, it's more difficult than ever to understand what you as a charity or not-for-profit should focus on.
- [Social Media Training for charities and nonprofits](https://empower.agency/social-media-training-for-charities-and-nonprofits/) — Social media training is now on offer by the Empower team to charities and nonprofits. Contact us to discuss your needs.
- [Schedule Tweets with Images Using Buffer and Twitter Ads](https://empower.agency/schedule-tweets-with-images-using-buffer-and-twitter-ads/) — A quick guide to help you schedule tweets with images using Buffer and Twitter Ads
- [Pinterest Stats: 80% of users are female, 92% of pins made by women, 84% pinning after 4 years](https://empower.agency/pinterest-stats-80-of-users-are-female-92-of-pins-made-by-women-84-pinning-after-4-years/) — These Pinterest stats show how Pinterest  is now considered one of the major social media platforms.
- [5 steps to run successful local PR and media campaigns](https://empower.agency/5-steps-to-run-successful-local-pr-and-media-campaigns/) — We’ve put together this guide to local media and running a PR campaign to help grow your brand.
- [New Twitter Profile Design Goes Live](https://empower.agency/new-twitter-profile-design-goes-live/) — A quick review of Twitter's new profile design.
- [Welcome to Empower, a Digital Marketing, Communications and Social Media Agency](https://empower.agency/welcome-to-empower-a-digital-marketing-communications-and-social-media-agency/) — Empower run Digital Marketing and Social Media campaigns for some of the biggest and best technology, media, mobile, government, charity and global development organisations around the world.