What’s in a name?
At Empower, we regularly get asked where the name for our communications agency comes from. So here’s a potted history of the grand old name of Empower and where our agency its name.
Facebook ad costs set to rise
According to Ad Age, Facebook has been able to boost revenue even as it sells fewer ads. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher. How has it managed this increase without scaring off advertisers? Despite a seemingly endless amount …
UK social media use dropped by 9%
In an online survey of over 9,000 consumers from nine countries, UK regulator Ofcom found that UK social media use among adults in the last 12 months has dropped 9%. Among the nine countries – including – France, Germany, Italy, USA, Japan, Australia, Spain and China – the UK saw the biggest drop of social media usage among adults. UK …
Facebook news feed update punishes promotional content from brands
Facebook announced this week that, as part of an ongoing survey, they asked hundreds of thousands of Facebook users how they feel about the content in their News Feeds. That means a Facebook news feed update is coming. The bad news for businesses? The overall response from users is that they want to see more stories from friends, and less promotional content from …
Small Businesses and Social Media: Best Practice
Empower Director Ben Matthews was recently quoted in an article on The Guardian’s Small Business Network, looking at best practice for small business and social media: “Many website analytics tools, such as Google Analytics, also let you see where visitors are coming from when visiting your small business website. It’s a great way to check if your Facebook or Twitter channels …
Digital Marketing Terms and Definitions
Keeping up with digital marketing terms can be difficult, especially as new products and services pop up every day – often bringing new words and phrases with them. That’s why we wanted to share this digital marketing terms and glossary from the University of Southampton that explains a lot of the key terms, plus some extra ones that come from lectures …
3 new twitter tools to try: flounder, @goodaudience and @sumall
Here at Empower, we like to try out new social media tools, products and services on a regular basis. Comms and social media is a fast-moving industry, so there’s always a new product or service to play with that could improve your campaigns and change the way you communicate with your audiences. Although there’s lots of tools we could cover, we’ve picked out just 3 …
Empower featured in Better Business Magazine on the benefits and challenges of running a virtual business
Jaz Cummins, Director at Empower, was interviewed by Better Business magazine for their August / September 2014 issue on the benefits of working virtually. You can read the whole interview below or read the full magazine here. A virtually perfect way of starting up? With the prospect of low overheads, little initial investment and no office space, more and more …
UK Social Media Stats
Social media stats for the UK change all the time and differ according to which sources you choose from. But the UK media industry watchdog, Ofcom, publishes a quarterly report on the UK media landscape and is one of the most reliable out there. Most coverage of the August 2014 report has concentrated on the fact that adults spend more time engaged …
Mobile Shopping: Email marketing works, social media doesn’t
Custora have published a new research report about Mobile Shopping in the US, finding that Social Media advertising isn’t working for mobile shopping – but email marketing is. Less than 1% of mobile sales came from social media networks (including Facebook, Twitter, Pinterest). Email marketing, on the other hand, drove 27% of sales on mobile phones. Customers responding to email …
SEO basics for your new charity website
Here are a few SEO basics that you can do right now to help get your charity on the right track to reaching the right people through the right search results.
How To Be Creative When You’re Dead (Less Zombies, More Unicorns)
As part of the PRCA‘s ongoing #Digibites series, Empower were invited to present on Digital Creativity.
Charity Domain Names: Which TLDs should you focus on?
With new charity domain names, from .ngo to .charity, it’s more difficult than ever to understand what you as a charity or not-for-profit should focus on.
9 Marketing Newsletters for Digital and Social Media News
Here are our favourite marketing newsletters for keeping on top of digital and social media news.
Social Media Training for charities and nonprofits
Social media training is now on offer by the Empower team to charities and nonprofits. Contact us to discuss your needs.
Schedule Tweets with Images Using Buffer and Twitter Ads
A quick guide to help you schedule tweets with images using Buffer and Twitter Ads
Pinterest Stats: 80% of users are female, 92% of pins made by women, 84% pinning after 4 years
These Pinterest stats show how Pinterest is now considered one of the major social media platforms.
5 steps to run successful local PR and media campaigns
We’ve put together this guide to local media and running a PR campaign to help grow your brand.
Welcome to Empower, a Digital Marketing, Communications and Social Media Agency
Empower run Digital Marketing and Social Media campaigns for some of the biggest and best technology, media, mobile, government, charity and global development organisations around the world.
