All ‘I’s on our plates: Launching INNOV-EAT integrated year-long campaign

Hannah West

By Hannah West

In Case Studies

Reading Time: 2 minutes

Clim-Eat Logo

“We’ve highly valued our collaboration with you and the Empower team. Your contributions have been invaluable and your exceptional project management have propelled us to achieve fantastic reach and momentum throughout our campaigning year, from launch to COP28”

– Ratih Septivita, Events Wizard, Clim-Eat

About Clim-Eat

Clim-Eat is a think-and-do tank that aims to accelerate food systems transformation under climate change.

They seek to be a bridge between the food and climate communities, mobilising knowledge and connecting it to action through policy and practice.

The Brief

Support Clim-Eat to launch and execute an integrated year-long campaign for ‘I’s on our plate’ initiative, with a focus on its first phase, INNOV-EAT.

This included the creation of a communication strategy for the initiative and tactical implementation, starting from the launch at the AIM4Climate Summit, and ending at COP28.

The Challenge

With increased appetite from businesses to focus on climate, the landscape of NGOs and coalitions providing solutions is ever-growing.

As a start-up we needed to ensure that Clim-Eat’s first campaign, INNOV-EAT had a unique voice, presence and approach to the conversation in a crowded digital space.

The Approach

Clim-Eat was already a disruptive brand, which allowed for creative freedom.

However, our creative approach needed to be rooted in insight, so we began the project with a full audit of Clim-Eat’s digital presence, in order to find strategic insights that would set them apart.

This informed a full digital strategy for the launch and highlighted milestone activations throughout the year. 

In the lead up to each milestone, Empower acted as a project manager, ensuring that all tactics were aligned with the overall objectives and resources effectively across the teams.

This included creating bespoke campaign planning documents, managing the design briefing process, as well as concepting creative designs.

Empower also led on the implementation of campaign moments through ongoing social media management, the creation of stakeholder toolkits and community engagement.

To ensure that each milestone activation was more effective than the previous, ongoing post-milestone reports were produced to learn and optimise.

The Results

  • Delivered 4 milestone campaign moments throughout the year
  • 914,000 reach for #INNOVEAT campaign
  • Drove 25,000 total website views throughout the campaign
  • 1,873+ new followers across 3 channels