The excellent Digital Communications Conference is taking part in London today, and there’s an abundance of great tweets emerging on #DigCommsConf. The conference offers industry expertise and networking insight for charities, not-for-profits, the public sector & low-budget organisations, looking to increase the impact & ROI of their digital communications. The event has a brilliant programme and line-up of speakers. Sadly team …
The growth rate of Facebook video views, shares and engagement are exponential, reaching a whopping 8 billion views per day in late 2015.
To help you get the most out of Facebook video for your organisation, Empower has compiled these tips, gleaned from current client work.
Facebook are holding their annual two-day developer conference – Facebook F8 – this week.
While a lot of the announcements are aimed more at developers, with plenty of technical updates, there are always several announcements made of upcoming features and changes to the Facebook platform that would be of interest to people working in marketing.
Here are the announcements from Facebook F8 that are worth a look at for marketeers.
Facebook used to make it really easy to like, comment and share as if you were acting as your Facebook business or organisation page.
But we’ve been getting lots of questions from clients recently who can no longer access or use this useful Facebook feature.
If you need to act as your page to engage with fans and other pages, Facebook has recently changed this feature. You may also want to see posts from other pages that your business follows, to make it easy to like, follow or comment on their posts, direct to your Facebook page.
Here’s the new way to address both of these challenges.
If you’ve been running your Facebook page for a while and often take a look at Facebook Insights to see how your page is performing, it can be a real boost to see the steady growth in fans that your page is getting. At the same time, it can hurt to see those small red spikes that show a number …
It’s a busy time in the Empower offices, so we’re looking for an excellent and ambitious digital marketing superstar to help our growing agency. We’re looking for someone who loves all things digital and is keen to learn more about social media and content marketing. Remote working is an option (bonus!), plus we’re nice people to work with. Sound like …
Empower Director Ben Matthews has been announced as Runner-up in the National Freelancer of the Year Awards, run by the self-employment trade body IPSE. IPSE, the Association of Independent Professionals and the Self Employed, presented Ben with a wealth of technology and business support package as part of the prize. The Awards were announced at a ceremony in London on …
Bloomberg News recently broke the story on a new artificial intelligence program from Google that it calls “Rank Brain”: “For the past few months, a “very large fraction” of the millions of queries a second that people type into the company’s search engine have been interpreted by an artificial intelligence system, nicknamed RankBrain.” So what is Google’s Rank Brain, how …
Empower Director Ben Matthews has been selected as a finalist for the 2015 Freelancer of the Year Awards, hosted by IPSE, the Association of Independent Professionals and the Self Employed. Freelancers from a whole host of sectors applied and the winner will be announced in an awards ceremony in London on National Freelancers Day on 12 November. Chris Bryce, IPSE CEO, …
Facebook Reactions are coming! Facebook have said that they are testing a new feature called Reactions in Spain and Ireland, which gives fans the ability to Like, Love or Laugh at Facebook Page Posts and Ads. Reactions can be either Like, Love, Haha, Yay, Wow, Sad or Angry: “Reactions works an extension of the Like button, designed to give people …
Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. Instagram reaches 400 million users Instagram’s community has grown to more than 400 million strong, with more than 75 percent living outside of the US. Among the last 100 million …
Speaking about digital trends for 10 minutes is hard enough. Speaking about digital trends for 10 minutes to a group of around 50 independent consultants is harder. Speaking about digital trends for 10 minutes to a group of around 50, slightly soggy from the London rain, eager to get back to networking, independent consultants was the fine audience I spoke …
There’s been a recent new addition to Empower’s “Marks Of Quality” in the form of becoming a Recommended Agency. The Recommended Agency Register is “the place where clients look for trusted, high-performance agencies”. The scheme works by having agency clients independently rate and review on the marketing services they’ve been provided by their agencies. It’s particularly exciting for Empower to …
PR For Startups: You’ve built your product and you’re now ready for your first major launch. Or you’ve been through a launch or two, but are looking to scale the process as you’re doing more launches and announcements. You really have two options: do it all on your own, or work with a PR agency. One frequent crossroad is that …
Instagram revealed it’s user stats last week, indicating that it now has 14 million monthly active users in the UK. By comparison, Facebook has 35 million users in the UK. This is the first time Instagram has revealed its UK figures and the first time it has ever broken out a single geographic region in terms of audience numbers. Here’s what else was revealed …
Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. Instagram Food Capitals: Data taken from Instagram has been analysed to find the ‘food profiles’ of the world’s cities, based on food-related hashtags posted from them, so you can see which …
Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. Twitter Now Celebrates Your Birthday: You can now add your birthday to your Twitter profile, which will be displayed on the upper-left-hand side of your profile page, under your profile photo and just beneath …
Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. #PoweredByTweets Winners: Twitter has announced the six winners of #PoweredByTweets, the contest to encourage Twitter users to create something beautiful via Twitter, or use Twitter to solve a problem. From Pigeon Air Patrol …
7 July 2005 was just another Thursday morning and Londoners were on their way to work. But at ten to nine, terrorists detonated four bombs at Kings Cross, Aldgate, Edgware Road and Tavistock Square. 52 people lost their lives and over 770 were injured. That’s why we’re supporting #WalkTogether – a public call from a broad coalition of people and organisations, …
Google Trends Goes Realtime: You can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month, getting deeper into the topics you care about. During major events like the Oscars or the NBA Finals, you’ll be able to track the stories most people are searching for and where in the world …
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