PR For Startups, Publishing Experiments, Speed as a Habit

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

PR For Startups: You’ve built your product and you’re now ready for your first major launch. Or you’ve been through a launch or two, but are looking to scale the process as you’re doing more launches and announcements. You really have two options: do it all on your own, or work with a PR agency. One frequent crossroad is that you’re not at the point of a full time PR person, but unsure what a PR agency can offer you. And what’s the best way to work with them so you’re getting the maximum value?

Twitter Introduces Event Targeting Ads: Twitter advertisers anywhere in the world can target users based on their interest in / interaction with certain big global events (e.g. World Cup, VMAs). You select your event from the calendar, you get to see a whole load of data about previous years’ content and engagement on Twitter, allowing you to ostensibly tailor your content appropriately, and then cross-target based on all sorts of other criteria (age, geography, other interests).

YouTube Launching New App: Designed for those people who don’t want to miss a second of the latest videos, this lets users to receive in-app alerts when YouTubers upload new stuff, lets you browse content by category, and there’s also quite a lot of new in-app editing functionality, filters, etc, for creators.

Facebook Upgrades Video (Again): Facebook’s video settings now giver you the ability to upload videos but keep them off-Page (e.g. hidden / secret videos), set them as non-embeddable, set an expiration date on them, add custom thumbnails and more.

GoPro Video Can Now Be Live-streamed: Use Meerkat to stream live video from the latest GoPros. Might make Meerkat worth another look.

Speed as a habit:The companies that succeed work with a sense of urgency, says Upworthy CEO Dave Girouard.

Get out of the way:After releasing the first version of your product, here’s what Path co-founder Dave Morin thinks you should do. Hint: it’s in the title.

>A Publishing Experiment: For content marketing, should you lean towards quality or quantity? Data lovers Moz and Hubspot run an experiment to decide. Warning: a very long read!

Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week.

If you liked this article, you’ll love our weekly newsletter. Sign up here!

Leave a Comment

Your email address will not be published. Required fields are marked *

Subscribe to the empower newsletter

Get updates from the empower team

Read these next...

New Social Video Offering from Empower

Empower work daily on social video for global clients, and can bring this fresh expertise to your social videos. Social video is marketing communications video

How can we help you?

We’d love to hear from you. Send us a message and we’ll get back to you within 24 hours.