Pinterest UK users have doubled in the past year, with 1.6 billion items pinned from the UK. Pinterest does not disclose how exactly how many UK users it has but they “about 3 million pins a” day in the UK. DIY, cooking recipes and gardening were among their favourite topics, with the following percentages showing who searched for what. 52% of Uk searches on Pinterest where …
Daily Mail, WPP and Snapchat launch native advertising agency: The Daily Mail, Sir Martin Sorrell’s WPP and Snapchat are to launch an agency to cash-in on the rise of native advertising. The agency, called Truffle Pig, aims to combine the “best of global agency, newsroom and social media talent”. BuzzFeed launches dedicated news app: Another day, a new app. What is more interesting …
The Reuters Institute Digital News Report has been released for 2015, delivering useful and timely data about the transition to digital. Each year, the report brings together an annual benchmarked international survey and a series of essays which help to contextualise some of the key themes. This year’s report reveals new insights about digital news consumption based on a YouGov survey …
Twitter removes 140 character Limit on Direct Messages: As of July, the 140-character limit to DMs on the platform is being removed. Useful from a customer service point of view and gives Twitter a competitive advantage in terms of being able to transition users from a lightweight sub-140 character interaction to a more in-depth service within the same platform. …
At Empower, we regularly get asked where the name for our communications agency comes from. So here’s a potted history of the grand old name of Empower and where our agency its name.
In an online survey of over 9,000 consumers from nine countries, UK regulator Ofcom found that UK social media use among adults in the last 12 months has dropped 9%. Among the nine countries – including – France, Germany, Italy, USA, Japan, Australia, Spain and China – the UK saw the biggest drop of social media usage among adults. UK …
Facebook announced this week that, as part of an ongoing survey, they asked hundreds of thousands of Facebook users how they feel about the content in their News Feeds. That means a Facebook news feed update is coming. The bad news for businesses? The overall response from users is that they want to see more stories from friends, and less promotional content from …
Here at Empower, we like to try out new social media tools, products and services on a regular basis. Comms and social media is a fast-moving industry, so there’s always a new product or service to play with that could improve your campaigns and change the way you communicate with your audiences. Although there’s lots of tools we could cover, we’ve picked out just 3 …
Jaz Cummins, Director at Empower, was interviewed by Better Business magazine for their August / September 2014 issue on the benefits of working virtually. You can read the whole interview below or read the full magazine here. A virtually perfect way of starting up? With the prospect of low overheads, little initial investment and no office space, more and more …
Custora have published a new research report about Mobile Shopping in the US, finding that Social Media advertising isn’t working for mobile shopping – but email marketing is. Less than 1% of mobile sales came from social media networks (including Facebook, Twitter, Pinterest). Email marketing, on the other hand, drove 27% of sales on mobile phones. Customers responding to email …
As part of the PRCA‘s ongoing #Digibites series, Empower were invited to present on Digital Creativity.
With new charity domain names, from .ngo to .charity, it’s more difficult than ever to understand what you as a charity or not-for-profit should focus on.
Social media training is now on offer by the Empower team to charities and nonprofits. Contact us to discuss your needs.
A quick guide to help you schedule tweets with images using Buffer and Twitter Ads
These Pinterest stats show how Pinterest is now considered one of the major social media platforms.
We’ve put together this guide to local media and running a PR campaign to help grow your brand.
Empower run Digital Marketing and Social Media campaigns for some of the biggest and best technology, media, mobile, government, charity and global development organisations around the world.
If you’ve got a brief, we’d love to see it and talk it through with you.
If you haven’t, get in touch to see if we are a good fit for you.
Say hello to the team by emailing hello@empower.agency
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71-75 Shelton Street
London
WC2H 9JQ
Company number: 08538616
VAT number: 163579382
