UK social media use dropped by 9%

UK social media use

In an online survey of over 9,000 consumers from nine countries, UK regulator Ofcom found that UK social media use among adults in the last 12 months has dropped 9%.

Among the nine countries – including – France, Germany, Italy, USA, Japan, Australia, Spain and China – the UK saw the biggest drop of social media usage among adults.

UK adults accessing social media at least once a week dropped from 65% in 2013 to 56% 2014.

Despite these drops, using social media sites like Facebook and Twitter remained the most popular internet activity, with 64% of respondents claiming it was their most frequent online activity, followed by 44 per cent who use it to read news.

The reason for the decline? It may be due the rise of other types of social media services which do not involve networks of connections, such as online video sites (e.g. YouTube) and instant messaging (e.g. WhatsApp).

Messaging apps have been the big growth and engagement success story of the digital space in recent years — underlined by Facebook’s $19 billion purchase of WhatsApp in 2014.

So there’s no need to panic. Social media isn’t going anywhere. Just look at these social media stats to see why.. Just look at these social media stats to see why.. Just look at these social media stats to see why.. Just look at these social media stats to see why.. However, it might mean that in 2015 you might need to look closer at your video marketing and messaging app strategies.

The full Ofcom International Communications Market Report 2014 can be found here.

Take a look at 2014’s social media stats here.

About the author

Leave a Comment

Your email address will not be published. Required fields are marked *

Subscribe to the empower newsletter

Get updates from the empower team

Read these next...

Charity Digital and Tech For Good Events Calendar 2020
Blog
Ben Matthews

Charity Digital and Tech For Good Events Calendar 2020

The Charity Digital and Tech For Good Events Calendar is a comprehensive guide to tech for good events for digital and tech professionals working in the charity and nonprofit sector, who are looking for events and conferences to attend in 2020.

Digital News Report: 7 Key Themes

The Reuters Institute Digital News Report has been released for 2015, delivering useful and timely data about the transition to digital. Each year, the report

Content marketing for charities

Charities are embracing content marketing more than ever. Discover how charities are embracing PR, social media and content marketing to get their message out to supporters.

How can we help you?

We’d love to hear from you. Send us a message and we’ll get back to you within 24 hours.