How to benchmark your GDPR opt-in rates (aka re-permissioning)
While there are no hard and fast benchmarks for GDPR opt-in rates, there are a few ways you can work out a benchmark for your own organisation.
Internally Displaced People – Glossary of Good
Empower have worked with internally displaced people, through several refugee, humanitarian and human rights organisations such as UNHCR, the UN Refugee Agency, Amnesty International and more.
Digital Marketing Executive Role – Join empower in our mission to change the world for good
Empower is looking for a Digital Marketing Executive to join our established team, work with amazing clients who are changing the world for good.
How to deal with trolls
Trolls interact with your or your organisation’s social media accounts simply to be a nuisance. Here’s how to deal with trolling.
What is Parity of Esteem? – Glossary of Good
Parity of Esteem is most often used in reference to the way mental health is treated by health and social care services.
Museum Freelance Event: Supporting diversity with free places
When asked to speak at Museum Freelance in 2018, we decided to waive our speaker fee in return for offering free places to the event for people who might not be able to otherwise attend.
What is Equal Representation? – Glossary of Good
What is Equal Representation in the context of women in leadership positions?
What is a Just Transition? – Glossary of Good
Just Transition is a framework that has been developed by the trade union movement.
Introducing Empower’s Glossary of Good
The Glossary of Good is a series of articles explaining key concepts in non-profit, campaigning, sustainability and global development.
What is the future of digital in the arts? An interview with Chris Unitt
An interview with Chris Unitt of One Further, who also curates a rather excellent weekly newsletter called Cultural Digital.
How can Augmented Reality be used for social good?
AR for social good shows the many apps that make social issues tangible in ways we’ve never been able to before. Here are some examples of using AR to further a cause.
Empower at Climate Week New York
Climate Week New York is taking place and the Empower team are there for the second year running, with several of our clients making key announcements during the event. Here’s what took place.
How to use Facebook Crossposting to drive views and receive an algorithmic boost
Facebook crossposting is simple, quick and easy to set up and action each day on your Facebook page, and can be a huge low-resource traffic driver and page booster.
Modern Slavery and Human Trafficking: Does Tech Help or Hinder?
Tech Against Modern Slavery was an event in aid of World Day Against Trafficking in Persons, to raise the profile of modern slavery and human trafficking and explore tech’s role in addressing the issues.
Monitoring social media misinformation during the UK elections
How Full Fact and First Draft worked together to monitor fake news on social media and verify all things election-based during the UK General Election.
How a reinvigorated approach to social media is helping grow We Mean Business’ presence and connection with relevant audiences
Find out how Empower produced an integrated social strategy for We Mean Business, including managing content, messaging, paid social and measurement.
Digital News Report: Only 24% think social media separates fact from fiction well
This year’s Digital News Report, conducted by the Reuters Institute for the Study of Journalism and University of Oxford, has been published and the findings are significant for any UK brand with a presence on social media.
Challenges for SMEs: empower’s Jaz Cummins featured in The Guardian
Empower Director Jaz Cummins was featured in The Guardian this week, commenting on the challenges for small businesses in 2017: “While the whole economy faces uncertainty, we are finding it easier to attract talent, partners, and great, engaged clients who love the affordable, personal and flexible service we provide.”
Digital marketing consultant looking to change the world? Apply for a role with Empower
Empower are looking for a digital marketing consultant to join our growing team working with amazing clients who are changing the world for good. More details on the role and how to apply inside…
Is Marketing Dead?
Is Marketing Dead? What you say is important, but unless you’re walking the talk it ain’t gonna land with customers. Or your employees, who will smell contradiction a mile off. Your story must be embedded in your strategy, your culture and actions.
