Challenges for SMEs: empower’s Jaz Cummins featured in The Guardian

Empower Director Jaz Cummins was featured in The Guardian this week, commenting on the challenges for small businesses in 2017. We’d like to particularly highlight the below – our talented team and amazing clients!

“Small businesses are vulnerable at times like these, but our more compact, agile, organic structures give us a strong advantage too. We can adapt more quickly – leveraging new technology and tools, lower overheads and changing work patterns to remain robust in a changing environment, in a way large businesses can’t.”

“While the whole economy faces uncertainty, we are finding it easier to attract talent, partners, and great, engaged clients who love the affordable, personal and flexible service we provide.”

Click through to read the rest of Jaz’s comments, and hear from other SMEs featured in the article: Tidy BooksQuotevineFather Nature and Tech Sapiens.

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Jaz is a Co-Founder of Empower. She is a communications expert, with 17 years of experience spanning agency and in-house roles. Jaz’s career start in agency PR and social media, followed by positions at Amnesty International and The Guardian, gives Jaz a foundation understanding of brand and campaigning, and an eye for journalistic values and content excellence, that underpins her approach. Jaz has a keen ability to adapt to, and bring the best out of her clients’ unique organisational culture, drawing on her experience in a wide range of highly corporate to loosely structured environments. Jaz offers senior communications consultancy, with an enduring passion for ensuring the nitty gritty of data, content and community delivers for her clients. On top of all that, she’s also a mum and enjoys cooking Japanese dishes!

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