Social Media Video: The Ultimate Guide

Social Media Video: The Ultimate Guide

A guide from empower

The explosion in video on social media has meant that brands of all shapes and sizes have had to create or evolve their video strategy.

Rather than see this as yet another thing to add to your already extensive social media marketing list, the rise in social video has created fantastic opportunities to grow and engage with your audiences across social media.

Social video can offer incredibly high ROI and be produced cost-effectively from scratch, or simply adapted from the resources you already own.

In this social media video guide you’ll find:

  1. How to get the most out of social video

  2. Four unique ways to livestream video

  3. Facebook Live technical tips and best practice

  4. How to reuse your existing video content for social

  5. How to increase your video views using subtitles

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Ben Matthews
Ben Matthews is the co-founder of Empower Agency. He is a digital strategist specialising in technology, media, government and charity. Ben offers senior client consultancy and trusted counsel, sets strategy, and ensures well-executed implementation for campaigns at all levels. View all posts by Ben >