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How to track PDF downloads in Google Analytics 4

Set up Google Analytics 4 to properly track PDF downloads on your website.

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What to look for in Google Analytics as a small to medium-sized charity

We share 5 common reports in Google Analytics that charities can use to analyse their website performance.

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How Empower launched Ladybird’s Instagram account and helped build a community

empower executed a launch and community building strategy for Ladybird's new Instagram account, with regular feed posts, stories and paid content.

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How to keep your nonprofit’s new supporters engaged with compelling welcome emails 

What does a compelling welcome email look like? Here's how to keep your nonprofit’s new supporters engaged with compelling welcome emails.

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Job opportunity: digital marketing consultant

Apply for a freelance digital marketing consultant with Empower and you’ll be working with a lovely bunch of digital experts. Apply ow!

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Charity Digital and Tech For Good Events Calendar 2020

The Charity Digital and Tech For Good Events Calendar is a comprehensive guide to tech for good events for digital and tech professionals working in the charity and nonprofit sector, who are looking for events and conferences to attend in 2020.

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How to get authorisation to run political and social issue ads on Facebook and Instagram

New Facebook Ads rules means that advertisers running ads about social issues, elections or politics may be required to complete the ad authorisation process.

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How Empower delivered a record-breaking relaunch of #FRO and increased attendees by 73%

empower developed and ran a digital marketing campaign, promoting #FRO across email, social media, paid social, Google Ads and through targeted outreach.

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How to write an effective media strategy for your charity

An effective media strategy needs to cover more than just journalists and needs to stretch to influencers, blogs and online communities.

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Climate Change and Sustainability Events Calendar

The Climate Change and Sustainability Events Calendar is a comprehensive guide to sustainability events, conferences and awareness days for professionals working in the sustainability and green living sector, who are looking for events and conferences to attend.

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Navigating AI concerns together

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