--- title: Digital Strategy date: 2025-08-21T14:18:40Z modified: 2025-12-11T15:49:07Z permalink: "https://empower.agency/services/digital-strategy/" type: page status: publish excerpt: Digital strategies that empower you to accelerate impact. wpid: 4375 featured_image: /wp-content/uploads/2025/12/Digital-Strategy-Agency.jpg featured_image_alt: Digital Strategy Agency parent: 1893 ancestors: - 1893 children: [] author: Luke Williams --- ![Digital Strategy Agency](https://empower.agency/wp-content/uploads/2025/12/Digital-Strategy-Agency-600x314.jpg) # Digital strategies that **empower** you to **accelerate impact** Unique insight, expert advice and data-driven digital strategies to help your cause accelerate impact. - [ Start your project with Empower ](https://empower.agency/contact/) ## Causes that trust our digital strategy expertise Our clients love partnering with Empower as an ethical, professional and human-first agency: ✔ 10+ years supporting nonprofit digital growth ✔ 40+ organisations empowered annually ✔ 123 B Corp Impact Score - ![PlaceBe Logo](https://empower.agency/wp-content/uploads/2025/06/Place2Be-Logo-120x120.webp) - ![Carefree logo](https://empower.agency/wp-content/uploads/2025/05/307662568_416595270561093_1639661378852414708_n-120x120.jpg) - ![FAIRR logo](https://empower.agency/wp-content/uploads/2025/02/FAIRR-logo_Square_-_Dark-120x120.png) - ![London School of Hygiene and Tropical Medicine LSHTM square](https://empower.agency/wp-content/uploads/2025/03/London-School-of-Hygiene-and-Tropical-Medicine-LSHTM-square-e1742988588811-120x120.jpg) - ![BfN square logo](https://empower.agency/wp-content/uploads/2025/06/Screenshot-2025-06-12-at-10.26.31-120x120.jpg) - ![WBCSD logo](https://empower.agency/wp-content/uploads/2024/06/WBCSD-logo-120x120.jpeg) - ![climate arc logo](https://empower.agency/wp-content/uploads/2024/07/climate_arc_logo-120x120.jpeg) - ![Breast cancer now logo](https://empower.agency/wp-content/uploads/2024/07/Breast-cancer-now-logo-120x120.jpg) ![Stuart Sarre](https://empower.agency/wp-content/uploads/2025/11/Stuart-Sarre-200x200.jpg) > “I was very impressed with how frequently we received updates both in meetings and through reports whilst running our campaigns. Great attention to detail, always willing try new approaches and answer questions. Great suggestions for new creatives and all round I had a very positive experience working with Empower.” Stuart Sarre Individual Giving Manager, RNID ## What's included in your digital strategy? Get personalised, actionable insights with clear recommendations and guidance on resource planning. ![Enable Icon](https://empower.agency/wp-content/uploads/2025/12/Enable-Icon-70x70.png) ### Digital Channel Audit Comprehensive analysis of your current digital presence across web, social, email, and paid channels. ![Insight Icon](https://empower.agency/wp-content/uploads/2025/12/Insight-Icon-70x70.png) ### Audience Research & Insights Detailed audience segmentation using tools like Audiense, including demographic and behavioural insights. ![Ethical Icon](https://empower.agency/wp-content/uploads/2025/12/Ethical-Icon-70x70.png) ### Competitor Benchmarking Analysis of 3-5 of your key competitors’ digital strategies. ![Implement Icon](https://empower.agency/wp-content/uploads/2025/12/Implement-Icon-70x70.png) ### 12-Month Strategic Roadmap Prioritised recommendations with timeline and resource requirements. ![Impact Icon](https://empower.agency/wp-content/uploads/2025/12/Impact-Icon-70x70.png) ### Strategy Workshops In-person or virtual presentation with Q&A and team buy-in session. ![Strategy Icon](https://empower.agency/wp-content/uploads/2025/12/Strategy-Icon-70x70.png) ### Implementation Support Flexible ongoing support or handover documentation. ![Ines Silva, WBCSD](https://empower.agency/wp-content/uploads/2024/11/1701205148777-200x200.jpeg) > “Thanks again for all the great work and support throughout your time with WBCSD. We’ve truly appreciated the collaboration over the past year! Your team’s commitment and creativity have made Empower feel like a real extension of our own.” Inês Silva Marketing Manager, WBCSD ## Who are our digital strategies for? Sectors that Empower specialise in creating digital strategies for. [ Contact Empower ](https://empower.agency/contact/) ## Nonprofit marketing teams Looking to maximise impact with limited resources and create data-driven strategies that deliver results. ## International NGOs Needing to coordinate digital efforts across regions and reach diverse audiences with consistent messaging. ## Social impact organisations Ready to scale their digital presence and translate mission into meaningful online engagement. ## How a digital strategy can benefit your organisation A digital strategy will identify high-performing tactics and channels, enhance engagement, and ensure your content resonates with the right audiences. ![Insight()](https://empower.agency/wp-content/uploads/2025/05/Insight1-70x70.png) ### Clarity Gain a clear understanding of how your digital channels are performing and what you need to do next. ![People centred()](https://empower.agency/wp-content/uploads/2025/05/People-centred1-70x70.png) ### Creativity Benefit from a range of creative ideas, from quick wins to longer term strategy, to help your content stand out. ![Driven()](https://empower.agency/wp-content/uploads/2025/05/Driven1-70x70.png) ### Capability Leverage our experience and expertise to accelerate your digital growth. ## How do our digital strategies work? Our proven process delivers strategies you can actually implement. [ Speak to the Empower team ](https://empower.agency/contact/) ## 01 — Discovery and audit We immerse ourselves in your organisation, conducting digital audits and stakeholder interviews to understand your unique challenges ## 02 — Strategy development Working collaboratively, we develop your digital strategy with clear recommendations, audience insights, and a prioritised roadmap. ## 03 — Enablement workshops We run workshops with your team to build buy-in, develop skills, and ensure everyone understands how to implement the strategy. ## 04 — Implementation support We help you put the strategy into action with hands-on support, measurement frameworks, and ongoing optimisation. ## Featured case study: Breast Cancer Now **The challenge:** Breast Cancer Now needed a digital strategy that clearly communicated organisational priorities, showed how each department could support and be supported by digital communications, and empowered everyone to become effective advocates. **Our approach:**. The strategy was designed as an educational tool for the wider organisation, explaining digital best practice whilst revamping workflows to enable all staff to share content effectively, to build confidence and capability. **The results:** - **Fully integrated strategy** – Best practice approach aligned with Breast Cancer Now’s mission, vision, and purpose - **Team equipped to deliver** – Digital Engagement Team fully prepared to implement and roll out the strategy - **Organisation-wide confidence** – Wider team empowered to become advocates across digital platforms [ Read full case study ](https://empower.agency/case-studies/strategy/auditing-and-creating-a-digital-strategy-with-breast-cancer-now/) ![breast cancer now case study empower agency](https://empower.agency/wp-content/uploads/2024/08/breast-cancer-now-case-study-empower-agency-600x299.jpg) ## Featured case study: Plan UK **The challenge:** Plan UK needed to refine their social media approach and build on their existing impact with a comprehensive audit and tailored strategy. **Our approach:** Working collaboratively through multiple feedback sessions, we developed a bespoke strategy with practical content guidelines, a clear social value proposition, and a detailed roll-out plan with ongoing optimisation framework. **The results:** - **Clear strategic direction** – Teams now have confidence in their approach, making informed, data-driven content decisions - **Empowered teams** – Equipped with practical tools, resources, and guidelines to manage social media effectively - **Ongoing partnership** – Plan UK returned to update the audit with new data, demonstrating lasting value. [ Read full case study ](https://empower.agency/case-studies/strategy/social-media-audit-gives-plan-uk-renewed-confidence-in-power-of-social-media-to-drive-impact/) ![Social media audit gives Plan UK renewed confidence in power of social media to drive impact](https://empower.agency/wp-content/uploads/2025/12/Social-media-audit-gives-Plan-UK-renewed-confidence-in-power-of-social-media-to-drive-impact-600x336.jpg) ## Featured case study: Joseph Rowntree Foundation **The challenge:** JRF felt unsure about how to maximise their social media impact and integrate it effectively into their strategic media channel mix, to seamlessly blend social media ways of working into their organisational day-to-day and transform it into an effective campaigning tool. **Our approach:**. We delivered a comprehensive nine-month project including audience research, social listening, and an in-depth social media audit. Following strategy development, we worked as an embedded extension of their team, providing consultancy on campaigns and delivering bespoke training to bring the strategy to life. **The results:** - **4,000% impression uplift** – First post-strategy campaign delivered dramatic performance improvement - **25+ staff advocates** – Current and previous team members actively engaging on personal social accounts - **Team transformation** – Media team now confident and excited about social media’s potential, with buy-in from senior stakeholders [ Read full case study ](https://empower.agency/case-studies/strategy/social-media-audit-strategy-gives-jrf-renewed-confidence-in-power-of-social-media-to-drive-impact/) ![JRF digital strategy case study](https://empower.agency/wp-content/uploads/2024/08/Untitled-design-10-600x338.jpg) ## More digital strategy case studies See how we’ve helped causes use digital strategy to accelerate impact. [ View all strategy case studies ](https://empower.agency/case-studies/strategy/) - [ View content ](https://empower.agency/case-studies/strategy/social-media-audit-gives-plan-uk-renewed-confidence-in-power-of-social-media-to-drive-impact/) - [ Audits ](https://empower.agency/case-studies/audits/) - [ Social Media ](https://empower.agency/case-studies/social-media/) - [ Strategy ](https://empower.agency/case-studies/strategy/) ### Social media audit gives Plan UK renewed confidence in power of social media to drive impact Read more - [ View content ](https://empower.agency/case-studies/strategy/achieving-record-breaking-cost-per-acquisition-for-rnids-connect-campaign/) - [ Analytics ](https://empower.agency/case-studies/analytics/) - [ Paid Media ](https://empower.agency/case-studies/paid-media/) - [ Strategy ](https://empower.agency/case-studies/strategy/) ### Achieving record-breaking Cost Per Acquisition for RNID Read more - [ View content ](https://empower.agency/case-studies/audits/seo-audit-ai-search-strategy-now-for-nature/) - [ AI ](https://empower.agency/case-studies/ai/) - [ Analytics ](https://empower.agency/case-studies/analytics/) - [ Audits ](https://empower.agency/case-studies/audits/) - [ SEO ](https://empower.agency/case-studies/seo/) ### 250% increase in search impressions for It’s Now For Nature Read more > “Empower has been and continues to be a key strategic partner for Business for Nature. We know our digital channels are in the best of hands – they’ve proven time again that they are experts in what they do. And they’re great people to work with, too!” Lucy Coast Communications Director, Business for Nature ## Explore Resources The latest insights on digital strategy, curated by the Empower team. - [ View content ](https://empower.agency/insights/digital-strategy/hum-sing-shout-strategic-content-framework/) - [ Digital Strategy ](https://empower.agency/insights/digital-strategy/) ### Hum, Sing, Shout: The strategic content framework that helps you plan and prioritise Read more - [ View content ](https://empower.agency/insights/social-media/what-linkedins-new-feed-algorithm-means-for-your-content-strategy/) - [ Social Media ](https://empower.agency/insights/social-media/) ### What LinkedIn’s new feed algorithm means for your content strategy Read more - [ View content ](https://empower.agency/insights/seo/what-nonprofits-need-to-know-about-ai-powered-search/) - [ AI ](https://empower.agency/insights/ai/) - [ SEO ](https://empower.agency/insights/seo/) ### What nonprofits need to know about AI-powered search Read more - [ View content ](https://empower.agency/insights/digital-strategy/how-ai-transformation-continues-to-accelerate-impact/) - [ AI ](https://empower.agency/insights/ai/) - [ Digital Marketing ](https://empower.agency/insights/digital-marketing/) - [ Digital Strategy ](https://empower.agency/insights/digital-strategy/) - [ SEO ](https://empower.agency/insights/seo/) ### How AI transformation continues to accelerate impact Read more - [ View content ](https://empower.agency/insights/empower-life/empowers-b-corp-recertification-reflections-on-growth-and-impact/) - [ B Corp ](https://empower.agency/insights/b-corp/) - [ Empower Life ](https://empower.agency/insights/empower-life/) ### Empower’s B Corp recertification: reflections on growth and impact Read more - [ View content ](https://empower.agency/insights/social-media/digital-fundraising-stats-and-benchmarks-for-charities-and-nonprofits/) - [ Social Media ](https://empower.agency/insights/social-media/) ### Digital fundraising stats and benchmarks for charities and nonprofits Read more - [ View content ](https://empower.agency/insights/careers/job-opportunity-senior-marketing-executive-junior-marketing-manager-maternity-cover/) - [ Careers ](https://empower.agency/insights/careers/) ### \[Applications closed\] Job Opportunity: Senior Marketing Executive / Junior Marketing Manager (Maternity Cover) Read more - [ View content ](https://empower.agency/insights/seo/job-seo-trainer-for-empower-team-upskilling/) - [ SEO ](https://empower.agency/insights/seo/) ### \[Now closed\] Job: SEO Trainer for Empower Team Upskilling Read more - [ View content ](https://empower.agency/insights/climate-change/beyond-boundaries-what-the-northern-sustainability-summit-reveals-about-effective-climate-communication/) - [ Climate Change ](https://empower.agency/insights/climate-change/) - [ Events ](https://empower.agency/insights/events/) ### Beyond Boundaries: What the Northern Sustainability Summit Reveals About Effective Climate Communication Read more - [ View content ](https://empower.agency/insights/climate-change/diversity-grows-resilience-lessons-from-groundswell-for-climate-communicators/) - [ Climate Change ](https://empower.agency/insights/climate-change/) - [ Events ](https://empower.agency/insights/events/) ### “Diversity grows resilience”: Lessons from Groundswell for climate communicators Read more - [ View content ](https://empower.agency/insights/climate-change/empower-agency-joins-the-ethical-agency-alliance/) - [ Climate Change ](https://empower.agency/insights/climate-change/) ### Empower Agency joins the Ethical Agency Alliance Read more - [ View content ](https://empower.agency/insights/seo/youtube-seo-and-video-optimisation-best-practice/) - [ SEO ](https://empower.agency/insights/seo/) ### YouTube SEO and Video Optimisation Best Practice Read more - [ View content ](https://empower.agency/insights/climate-change/hope-love-nature-diaspora-london-climate-action-week-2025-highlights/) - [ Climate Change ](https://empower.agency/insights/climate-change/) - [ Events ](https://empower.agency/insights/events/) ### Hope, Love, Nature, Diaspora – London Climate Action Week 2025 Highlights Read more - [ View content ](https://empower.agency/insights/climate-change/serviced-emissions-the-hidden-climate-impact-of-professional-services/) - [ Climate Change ](https://empower.agency/insights/climate-change/) - [ Events ](https://empower.agency/insights/events/) ### Serviced emissions: the hidden climate impact of professional services Read more - [ View content ](https://empower.agency/insights/climate-change/london-climate-action-week-2025-in-person-and-digital-highlights/) - [ Climate Change ](https://empower.agency/insights/climate-change/) ### London Climate Action Week 2025 – in person and digital highlights Read more - [ View content ](https://empower.agency/insights/climate-change/will-ai-make-or-break-the-energy-transition-insights-from-nature-and-climate-house/) - [ Climate Change ](https://empower.agency/insights/climate-change/) - [ Events ](https://empower.agency/insights/events/) ### Will AI Make or Break the Energy Transition? Insights from Nature and Climate House Read more ## **Frequently Asked Questions** ### **How long does a digital strategy project take?** A typical digital strategy project takes **8-12 weeks** from kickoff to final delivery, though this can vary depending on the scope and complexity of your organisation’s needs. Here’s what the timeline generally looks like: - **Weeks 1-3:** Discovery and audit phase – We conduct stakeholder interviews, analyse your current digital presence, and review audience data - **Weeks 4-7:** Strategy development – We develop your strategic recommendations, audience insights, and roadmap - **Weeks 8-10:** Workshops and refinement – We run enablement sessions with your team and refine the strategy based on feedback - **Weeks 11-12:** Final delivery and planning – We deliver the complete strategy and create an implementation plan For organisations with more complex structures, multiple regions, or extensive stakeholder groups, we can extend the timeline to ensure we capture everything needed. We’ll agree on a realistic timeline during our initial consultation that works for your team’s availability and priorities. ### **What’s the investment for a digital strategy?** Digital strategy projects typically range from **£15,000 to £45,000**, depending on the scope, complexity, and level of support required. **Factors that influence investment include:** - **Organisation size and complexity** – Larger organisations with multiple departments or regional teams require more extensive stakeholder engagement - **Scope of channels** – Whether we’re covering all digital channels or focusing on specific areas like social media or paid advertising - **Level of audience research** – Depth of audience analysis and segmentation required - **Implementation support** – Whether you need hands-on help putting the strategy into action or just the strategic framework - **Workshop and training needs** – Number of team enablement sessions and ongoing support We’re committed to working transparently with nonprofit budgets and will discuss your specific needs and constraints during our initial consultation. We can often work within your available budget by adjusting the scope to focus on your highest-priority areas. For a detailed proposal tailored to your organisation, [get in touch with our team](https://empower.agency/contact/). ### **Do you work with organisations outside the UK?** Yes, we work with purpose-led organisations around the world. We’re an international digital agency with experience supporting causes across Europe, North America, Africa, and Asia. **Our global experience includes:** - International NGOs coordinating campaigns across multiple regions - Climate and sustainability organisations with global reach - Tech for good companies operating internationally - Policy and advocacy groups influencing international decision-makers We’re experienced at working across time zones and have developed processes that make remote collaboration seamless. Whether you’re based in London, New York, Nairobi, or anywhere else, we work as an embedded part of your team through video calls, collaborative tools, and regular communication. Many of our clients are UK-based organisations with international programmes, or international organisations looking for specialist support in the nonprofit and social impact space. Geography isn’t a barrier to creating impactful digital strategies together. ### **What happens after the strategy is delivered?** We don’t just deliver a strategy document and disappear. We see strategy as the beginning of your digital transformation, not the end. **Here’s what happens next:** **Immediate next steps:** - You receive a comprehensive strategy document, presentation deck, and implementation roadmap - We conduct a final walkthrough session to ensure your team fully understands the recommendations - You get a prioritised action plan with quick wins and longer-term initiatives **Implementation support options:** - **Hands-on implementation** – We can become your digital team, executing the strategy alongside you - **Project management support** – We help you manage the implementation, coordinating with your internal teams or other agencies - **Ongoing advisory** – Monthly or quarterly check-ins to review progress, optimise performance, and adjust the strategy as needed - **Training and enablement** – Additional workshops to build your team’s skills in specific areas - **Performance reviews** – Regular measurement against the strategy’s KPIs to demonstrate impact Many clients choose to retain us for implementation support, whether that’s managing social media, running paid campaigns, or providing ongoing strategic guidance. Others use the strategy to guide their internal team’s work, with periodic check-ins from us to ensure they stay on track. We’ll discuss the right level of ongoing support during the strategy development process so there are no surprises. ### **How do you ensure team buy-in?** Team buy-in is critical for successful strategy implementation, which is why we build it into our process from the start rather than treating it as an afterthought. **Our approach to building buy-in includes:** **Collaborative development:** - We conduct stakeholder interviews across your organisation to understand different perspectives and priorities - Your team is involved throughout the strategy development, not just presented with a final document - We incorporate feedback and insights from people at all levels of your organisation **Enablement workshops:** - We run interactive workshops that help teams understand the ‘why’ behind the strategy, not just the ‘what’ - Sessions are tailored to different departments and skill levels - We create space for questions, concerns, and discussions **Clear communication:** - We translate strategy into language that resonates with different audiences in your organisation - Visual roadmaps and clear prioritisation help everyone understand next steps - We provide templates and tools that make implementation feel achievable **Internal champions:** - We help identify and empower internal champions who can advocate for the strategy - We support you in developing internal communications to build excitement and understanding **Realistic planning:** - We work within your resource constraints, so recommendations feel doable rather than overwhelming - Quick wins are built into the roadmap to demonstrate value early and build momentum We’ve worked with charities and nonprofits for over 10 years, so we understand the unique challenge of getting buy-in across passionate teams with competing priorities. Our embedded, collaborative approach means we become trusted partners rather than external consultants telling you what to do. ## Get in touch Fill in this form and let us know how we can best support you in your work. Name First Last Email Organisation Your website Your message How did you hear about Empower?Click to choose…Referral (Please specify)Search (Google, Bing)Social Media (LinkedIn, X/Twitter)Email NewsletterEvent (Please specify)Charity CommsB CorpOther (Please specify) Please specify how you heard about Empower Email This field is for validation purposes and should be left unchanged. 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