Trends

Trends, industry insights and tech updates, with analysis from the Empower team outlining potential impacts, opportunities and actions that you need to take.

Empower’s Digital Trends & Insights Report 2025

Our Digital Trends & Insights Report, informed by those who have adapted first hand to the past year’s challenges, will help you to navigate the evolving digital landscape.

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Bluesky’s rise and X’s mass X-odus

Bluesky has seen exponential growth this year, particularly over the past week, leading to a mass X-it or X-odus from X. Should you be switching to Bluesky?

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Social media = the new Google?

Data suggests social media may be the new ‘Google’ or preferred search engine for Gen Z.

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Are you too late to Brat Summer?

Brat summer has been firmly established as the ‘cultural moment du jour’ for well over a month. However, with Kamala Harris’s campaign page on X recently adopting the brat iconography, the meme of the summer has reached impressive new heights.

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Meta Threads, one year on…

Threads by Meta recently celebrated its one year anniversary, and it has grown over the past 12 months as one might expect. But should you be investing more in your Threads profile?

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