The paid media agency that empowers you to change the world We have a huge amount of experience in developing and implementing paid media strategies that cover the entire marketing funnel, from awareness to conversion, ensuring consistency across all channels.rnrnWe’re committed to using the latest technology and trends in paid media to get the results you want. Trust us to save you time and worry when it comes to running your Paid Media campaigns. Start your project with Empower
How paid media can benefit your organisation Your cause can benefit from Meta, TikTok, LinkedIn and Google ad campaigns that create greater brand awareness and improved engagement for your high-value content. Clarity Agree and set clear goals for paid campaigns – including website traffic uplift and event completions. Creativity Work with us on creative assets to bolster your paid campaigns. Capability Tap into our proven record of success with leveraging paid campaigns.
“We really valued Empower’s experience when it came to setting up paid ads. Their expertise ensured that the project ran seamlessly, whilst the training they’ve provided us with means that in future we’ll be able to set up our own paid ad campaigns too.” Constance Bwire Research Fellow, London School of Hygiene and Tropical Medicine
Paid media case studies View all strategy case studies View content Paid Media WBCSD: Accelerating Impact through strategic media management Read more View content Paid Media Strategy Generating 16,000 sign-ups at a 9% conversion rate for Place2Be Read more View content Paid Media Strategy Video Targeted video campaign boosts brand awareness for Carefree Read more
Empower’s paid media services Make your advertising budget work harder by using a trusted Paid Media agency.rnrnUsing our tried and tested strategies and processes, we continuously improve your Meta, TikTok, LinkedIn and Google Ads campaign results. Speak to the Empower team Campaign strategy and planning Over the years we’ve run successful campaigns for over 140 clients, expertly managing budgets across a wide range of channels. With decades of digital marketing experience across the team, when it comes to campaigns we can help with:rn rn t Facebook and Google Ads Strategy rn t Facebook and Google Ad Audits rn t Campaign Planning rn t Campaign Research rn t Audience insights rn Audience segmentation and targeting We’ll work with you to identify your target audience, creating custom segments and delivering tailored messaging that drives engagement. We offer a range of services in this area including:rn rn t Custom Audience Development rn t Lookalike Audience Development rn t Ad Creative Development rn t Ad Copywriting rn t Video Editing rn Implementation and optimisation As an agency, we have a huge amount of experience and expertise in setting up Ads across a wide variety of platforms, including:rn rn t Meta Ads Setup (Facebook and Instagram) rn t LinkedIn rn t TikTok rn t Google Ad Campaign Setup (Search, YouTube, DemandGen) rn t Bing Ads rn t Programmatic Advertising Networks rn Performance reporting and insights Our in-house team are experts at utilising data analytics to inform strategy. With significant experience in tools such as Google Analytics 4, Campaign Manager, Search Ads 360, Display and Video 360, and Tag Manager 360, we ensure your campaigns achieve maximum ROI. We also have a successful track record in the set up and management of:rn rn t Google Tracking and Facebook Pixel rn t Google Analytics Integration rn t Campaign Reporting rn t Performance Reviews rn
Meta insights Read the latest insights on Facebook ads, carefully curated by the Empower team: View content Events Facebook Ads Nonprofits & the new Meta reality Read more View content Events Facebook Ads Meta Changes: Navigating the new reality for nonprofits Read more View content Facebook Ads Meta Ads Tracking Changes: how to adapt to new health, social, or political issue restrictions Read more
Get in touch Fill in this form and let us know how we can best support you in your work. "(Required)" indicates required fields Name First Last Email(Required) Organisation Your website Your message(Required)How did you hear about Empower?Click to choose…Referral (Please specify)Search (Google, Bing)Social Media (LinkedIn, X/Twitter)Email NewsletterEvent (Please specify)Charity CommsB CorpOther (Please specify)Please specify how you heard about Empower PhoneThis field is for validation purposes and should be left unchanged.
Frequently Asked Questions Which advertising platforms do you run campaigns on? We run full-funnel campaigns across Meta (Facebook and Instagram), Google (Search, YouTube, DemandGen), LinkedIn, TikTok, Bing, and programmatic networks. We have run successful campaigns for over 140 clients and manage budgets across whichever mix of channels fits your goals, from awareness through to conversion. Can you help us access charity ad grants and nonprofit rates? Yes. If you are an eligible charity, we can help you set up and manage the Google Ad Grant, which provides up to 10,000 US dollars a month in free search advertising, and make sure it is run well enough to actually deliver results rather than sit idle. We also work with the nonprofit advertising options available across the main platforms, so your paid budget and any grant funding work together. How long does it take to launch a campaign, and when do results come? A straightforward campaign can be live within a couple of weeks once we have access, creative, and tracking in place. More complex full-funnel campaigns take longer to set up properly. Paid media tends to show signal faster than organic channels, and we optimise continuously from launch. For Place2Be, a paid campaign generated 16,000 sign-ups at a 9% conversion rate. How do you measure and report on results? We set clear goals up front, from traffic uplift to event completions, then track against them. Our team works with Google Analytics 4, Campaign Manager 360, Search Ads 360, Display and Video 360, and Tag Manager, alongside platform pixels and conversion tracking. You get regular reporting that ties spend to outcomes, plus performance reviews so you can see what is working and where the budget is going.
Related services to accelerate impact Using a trusted paid media agency means your work is not just shared with potential supporters, but actively encourages them to engage with your vision.rnrnView our related services below. Start getting results
Digital AuditsDigital AuditsImpartial insight into what’s working well and what needs to improve View Insights & AnalyticsInsights & AnalyticsA measurement approach that gives you critical insights View Social MediaSocial MediaBuilding engaged communities through compelling content View Digital StrategyDigital StrategySetting campaign strategy, from objectives to strategic approaches View SEOSEOSearch engine optimisation to create greater brand awareness and improve engagement View CreativeCreativeEverything you need to build brilliant creative campaigns View
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