--- title: Insights & Analytics date: 2025-08-22T12:31:13Z modified: 2025-08-22T12:31:14Z permalink: "https://empower.agency/services/insights-analytics/" type: page status: publish excerpt: The creative agency that empowers you to change the world wpid: 4725 featured_image: /wp-content/uploads/2024/07/Empower-staff-229-1024x682-1.webp featured_image_alt: Empower staff 229 1024x682 1 parent: 1893 ancestors: - 1893 children: [] author: Luke Williams --- ![Empower staff 229 1024x682 1](https://empower.agency/wp-content/uploads/2024/07/Empower-staff-229-1024x682-1-600x400.webp) # The analytics agency that **empowers** you to change the world Empower is rated as a leading Google Analytics (GA4) agency for Charities, Nonprofits and Public Sector organisations. The Empower team are consistently rated as one of the best Google Analytics 4 agencies for charities and nonprofits. Trust us to save you time and worry when it comes to setting up your Google Analytics 4. - [ Start your project with Empower ](https://empower.agency/contact/) ## How analytics can benefit your organisation Your cause can benefit from Google Analytics campaigns that create **greater brand awareness and improved engagement** for your high-value content. ![Insight()](https://empower.agency/wp-content/uploads/2025/05/Insight1-70x70.png) ### Clarity Get a clear view of where your website traffic is coming from. ![People centred()](https://empower.agency/wp-content/uploads/2025/05/People-centred1-70x70.png) ### Creativity Use analytics to inform your creative choices going forward, including website redesign, social media assets, etc. ![Driven()](https://empower.agency/wp-content/uploads/2025/05/Driven1-70x70.png) ### Capability Feel more confident and capable when it comes to your organisations digital output. ## Causes that trust our digital strategy expertise - ![WBCSD logo](https://empower.agency/wp-content/uploads/2024/06/WBCSD-logo-120x120.jpeg) - ![climate arc logo](https://empower.agency/wp-content/uploads/2024/07/climate_arc_logo-120x120.jpeg) - ![Breast Cancer Now](https://empower.agency/wp-content/uploads/2024/06/Breast-Cancer-Now-120x120.jpeg) - ![JRF logo](https://empower.agency/wp-content/uploads/2024/07/JRF-logo-120x120.jpg) - ![IoF](https://empower.agency/wp-content/uploads/2024/07/IoF-120x120.jpg) - ![National Park Partnerships Logo](https://empower.agency/wp-content/uploads/2024/07/National-Park-Partnerships-Logo-120x120.jpeg) - ![Clim Eat Logo](https://empower.agency/wp-content/uploads/2024/05/Clim-Eat-Logo-120x120.jpeg) - ![B lab logo](https://empower.agency/wp-content/uploads/2024/07/B-lab-logo-120x120.jpg) ![Ines Silva, WBCSD](https://empower.agency/wp-content/uploads/2024/11/1701205148777-200x200.jpeg) > “Thank you for the insightful and great piece of work. The WBCSD team got very excited by the work and we’re now looking forward to implementing your strategic recommendations.” Inês Silva Global Marketing Manager, WBCSD ## Analytics case studies [ View all analytics case studies ](https://empower.agency/case-studies/analytics/) - [ View content ](https://empower.agency/case-studies/strategy/strategically-benchmarking-competitors-for-wbcsd/) - [ Analytics ](https://empower.agency/case-studies/analytics/) - [ Audits ](https://empower.agency/case-studies/audits/) - [ Strategy ](https://empower.agency/case-studies/strategy/) ### Strategically benchmarking competitors for WBCSD Read more - [ View content ](https://empower.agency/case-studies/strategy/climate-arc-transitionarc-launch-campaign/) - [ Analytics ](https://empower.agency/case-studies/analytics/) - [ Creative ](https://empower.agency/case-studies/creative/) - [ Social Media ](https://empower.agency/case-studies/social-media/) - [ Strategy ](https://empower.agency/case-studies/strategy/) ### Supporting Climate Arc with the launch of TransitionArc Read more - [ View content ](https://empower.agency/case-studies/strategy/auditing-and-creating-a-digital-strategy-with-breast-cancer-now/) - [ Analytics ](https://empower.agency/case-studies/analytics/) - [ Audits ](https://empower.agency/case-studies/audits/) - [ Strategy ](https://empower.agency/case-studies/strategy/) - [ Training ](https://empower.agency/case-studies/training/) ### Auditing and creating a digital strategy with Breast Cancer Now Read more ## Empower’s analytics services Using Empower Agency’s strategies and processes, we continuously improve your use of Google Analytics 4. [ Speak to the Empower team ](https://empower.agency/contact/) ## Strategy and planning - Google Analytics 4 Strategy - Google Analytics 4 Audits - Audience insights ## Dashboard development - Google Analytics 4 Setup - Conversion Rate Optimisation - Customer Journey Optimisation - Landing Page Optimisation ## Implementation and optimisation - Google Analytics 4 Setup - Conversion Rate Optimisation - Customer Journey Optimisation - Landing Page Optimisation ## Measurement, Evaluation and Reporting - Google Analytcis 4 Setup - Google Tag Manager Integration - Campaign Reporting - Performance Reviews ## Analytics insights Read the latest insights on analytics, carefully curated by the Empower team: - [ View content ](https://empower.agency/insights/digital-strategy/data-backed-creative-tips-for-paid-ads-in-2025/) - [ Analytics ](https://empower.agency/insights/analytics/) - [ Digital Strategy ](https://empower.agency/insights/digital-strategy/) - [ Trends ](https://empower.agency/insights/trends/) ### Data-Backed Creative Tips for Paid Ads in 2025 Read more - [ View content ](https://empower.agency/insights/analytics/the-power-of-insights-why-reporting-matters/) - [ Analytics ](https://empower.agency/insights/analytics/) ### The Power of Insights: Why Reporting Matters Read more - [ View content ](https://empower.agency/insights/analytics/how-to-track-pdf-downloads-in-google-analytics/) - [ Analytics ](https://empower.agency/insights/analytics/) ### How to track PDF downloads in Google Analytics 4 Read more ## Get in touch Fill in this form and let us know how we can best support you in your work. Name First Last Email Organisation Your website Your message How did you hear about Empower?Click to choose…Referral (Please specify)Search (Google, Bing)Social Media (LinkedIn, X/Twitter)Email NewsletterEvent (Please specify)Charity CommsB CorpOther (Please specify) Please specify how you heard about Empower Name This field is for validation purposes and should be left unchanged. 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