--- title: AI Strategy date: 2025-09-04T08:26:15Z modified: 2026-09-30T11:57:47Z permalink: "https://empower.agency/services/ai-strategy/" type: page status: publish excerpt: AI strategy that empowers you to accelerate impact wpid: 4872 featured_image: /wp-content/uploads/2025/08/Copy-of-DSC04062.jpg featured_image_alt: AI Strategy parent: 1893 ancestors: - 1893 children: [] author: Ben Matthews timestamp: 2026-09-30T11:57:47Z tags: [] --- ![Empower staff 229 1024x682 1](https://empower.agency/wp-content/uploads/2024/07/Empower-staff-229-1024x682-1-600x400.webp) # AI strategy that **empowers** you to accelerate impact. With a unique blend of insight, analysis, and AI transformation, we empower you with an ethical, responsible AI strategy that helps you to accelerate the impact that your cause makes. - [ Start your project with Empower ](https://empower.agency/wp-content/uploads/wp-mfa-exports/page/contact.md) ## How an AI strategy can benefit your organisation A responsible AI strategy will help empower your team to understand how they can benefit from the rapid development of AI, understand changes in audience behaviour and build internal workflows to make use of the diversified AI platforms to take a strategic, ethical approach ![Insight()](https://empower.agency/wp-content/uploads/2025/05/Insight1-70x70.png) ### Clarity Gain a clear understanding of how AI affects your organisation and what you need to do next. ![People centred()](https://empower.agency/wp-content/uploads/2025/05/People-centred1-70x70.png) ### Creativity Benefit from a range of creative AI ideas, from quick AI wins to longer term AI strategy, to help your organisation stay ahead. ![Driven()](https://empower.agency/wp-content/uploads/2025/05/Driven1-70x70.png) ### Capability Leverage our AI expertise to accelerate your growth through AI workfolows. ## 250% increase in search impressions for It’s Now For Nature AI search strategy helps reach thousands more organisations looking to act on nature with a nature strategy. [ Read full case study ](https://empower.agency/wp-content/uploads/wp-mfa-exports/case_study/seo-audit-ai-search-strategy-now-for-nature.md) ![Now For Nature Hero image](https://empower.agency/wp-content/uploads/2025/09/Now-For-Nature-Hero-image-600x338.jpg) ## Empower’s AI Strategy Services Work smarter not harder by using a trusted AI agency. Using our proven and robust processes, we continuously test and refine your AI strategy to optimise performance and improve results. [ Speak to the Empower team ](https://empower.agency/wp-content/uploads/wp-mfa-exports/page/contact.md) ## AI Workflows and Planning rn t - AI insights rn t - AI audits rn t - AI resource planning rn t - AI research rn t - AI strategy rn ## AI Strategy Development rn t - AI strategy development rn t - AI change management rn t - AI development workshops rn ## AI Implementation and Optimisation rn t - AI workflows rn t - Agentic AI rn t - AI tools rn t - AI integration rn ## Measurement, Evaluation and Reporting rn t - AI reporting rn t - AI search visiblitiy rn t - AI adoption Reviews rn ## Our latest insights into AI Our views on ethical, responsible AI implementation. - [ View content ](https://empower.agency/wp-content/uploads/wp-mfa-exports/insight/further-faster-fairer-using-ai-to-enhance-empowers-work.md) - [ AI ](https://empower.agency/wp-content/uploads/wp-mfa-exports/taxonomy/insight_cat/ai.md) ### Further, faster, fairer: using AI to enhance Empower’s work Read more - [ View content ](https://empower.agency/wp-content/uploads/wp-mfa-exports/insight/empowers-ai-manifesto-reflections-1-year-on.md) - [ AI ](https://empower.agency/wp-content/uploads/wp-mfa-exports/taxonomy/insight_cat/ai.md) ### Empower’s AI Manifesto: Reflections 1 year on Read more - [ View content ](https://empower.agency/wp-content/uploads/wp-mfa-exports/insight/google-ai-mode-guide.md) - [ AI ](https://empower.agency/wp-content/uploads/wp-mfa-exports/taxonomy/insight_cat/ai.md) - [ SEO ](https://empower.agency/wp-content/uploads/wp-mfa-exports/taxonomy/insight_cat/seo.md) ### Google AI Mode: A Guide for Charities and Nonprofits Read more - [ View content ](https://empower.agency/wp-content/uploads/wp-mfa-exports/insight/digital-fundraising-stats-and-benchmarks-for-charities-and-nonprofits.md) - [ Social Media ](https://empower.agency/wp-content/uploads/wp-mfa-exports/taxonomy/insight_cat/social-media.md) ### Digital fundraising stats and benchmarks for charities and nonprofits Read more ## Start your AI strategy Contact the Empower team to start a conversation. "(Required)" indicates required fields Name First Last Email(Required) Organisation Your website Your message(Required) How did you hear about Empower?Click to choose…Referral (Please specify)Search (Google, Bing)Social Media (LinkedIn, X/Twitter)Email NewsletterEvent (Please specify)Charity CommsB CorpOther (Please specify) Please specify how you heard about Empower Email This field is for validation purposes and should be left unchanged. Submit ## **Frequently Asked Questions** ### **What does an AI strategy from Empower include?** An AI strategy gives your team a clear, practical plan for using AI well, rather than a list of tools to try. It usually covers four areas: understanding where AI affects your work, deciding what to do about it, building the workflows to make it happen, and measuring whether it worked. In practice that means: - AI insights, audits and research to map how AI is changing your audiences and your sector - A prioritised strategy, from quick wins to longer-term change - Workflow and tool recommendations, including agentic AI and integrations where they earn their place - Change management and team workshops so the strategy sticks - Reporting on adoption and on your visibility in AI search We shape the work around your capacity and your mission, not around the latest model release. ### **Will this help us show up in AI search tools?** Yes. As more people ask ChatGPT, Gemini, and Google’s AI Overviews instead of typing keywords, being findable in those answers matters. We look at how AI tools currently represent your organisation, where they get you wrong or miss you entirely, and what to change across your content and site so you are easier for these systems to cite. Our work with It’s Now For Nature lifted search impressions by 250%, reaching thousands more organisations looking to act on nature. ### **We are worried about the ethics and risks of AI. How do you handle that?** That caution is the right starting point, and it is built into how we work. We are a B Corp, and we approach AI responsibly: we are honest about what AI cannot do, careful about data and bias, and clear that human judgement stays in charge. We published our AI Manifesto and have reflected publicly on what we have learned since. We will help you set guardrails your team and your trustees are comfortable with, not push tools that create reputational or ethical risk. ### **Do we need new tools or technical skills in place first?** No. Most organisations we work with are starting from a mix of curiosity and uncertainty, not a technical foundation. We meet you where you are. The strategy identifies what is worth adopting given your current systems and skills, and the workshops build your team’s confidence so you are not dependent on us to keep going.