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Bluesky’s rise and X’s mass X-odus

Bluesky has seen exponential growth this year, particularly after the 2024 US election, leading to a mass X-it or X-odus from X. Should you be switching to Bluesky?

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Meta’s shift in content moderation: How to approach community notes 

Meta plans to phase out traditional fact-checkers in favour of community notes. Here's how should your community management strategy on Meta.

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Meta Ads Tracking Changes: how to adapt to new health, social, or political issue restrictions

Meta is implementing significant changes to how it tracks paid advertisements, which will primarily affect charitable and campaigning organisations that work on health, social, or political issues and run paid ads on Meta platforms.

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Data-Backed Creative Tips for Paid Ads in 2025

Launching impactful paid media campaigns that cut through the competitive landscape can be challenging, particularly in the non-profit sector. This makes effective creative essential.

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The Power of Insights: Why Reporting Matters

Effective reporting is a key component of any successful digital marketing strategy. It's only through the reporting process that we are able to truly see the success of a carefully crafted campaign.

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Empower Agency’s Charities of Choice 2024

Christmas is known as a time for giving. In that spirit, the Empower team has this year continued its annual tradition of donating to a variety of charities, near and dear to our hearts.

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Empower’s Digital Trends & Insights Report 2025

Our Digital Trends & Insights Report, informed by those who have adapted first hand to the past year’s challenges, will help you to navigate the evolving digital landscape.

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Empower joins TikTok’s Agency Incubator Program

What this means for Empower and our clients.

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Why Empower took on the Clean Creatives pledge

Empower was an early signatory of Clean Creatives' pledge: “Our agency will decline any future contracts with fossil fuel companies, trade associations, or front groups.”

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How paid media targeting is changing and what you need to know to reach your target audiences

The latest audience targeting updates from LinkedIn and Meta.

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The Empower team continues to grow!

2024 has been a year of new joiners at Empower.

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Empower’s Hannah Brennan honoured in Great Agencies Client Services Index Top 30

The prestigious recognition celebrates the top agency client servicing leaders making a remarkable difference in how their agencies work with clients.

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Navigating AI concerns together

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