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The Power of Insights: Why Reporting Matters

Effective reporting is a key component of any successful digital marketing strategy. It's only through the reporting process that we are able to truly see the success of a carefully crafted campaign.

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Empower Agency’s Charities of Choice 2024

Christmas is known as a time for giving. In that spirit, the Empower team has this year continued its annual tradition of donating to a variety of charities, near and dear to our hearts.

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Empower’s Digital Trends & Insights Report 2025

Our Digital Trends & Insights Report, informed by those who have adapted first hand to the past year’s challenges, will help you to navigate the evolving digital landscape.

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Bluesky’s rise and X’s mass X-odus

Bluesky has seen exponential growth this year, particularly over the past week, leading to a mass X-it or X-odus from X. Should you be switching to Bluesky?

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Empower joins TikTok’s Agency Incubator Program

What this means for Empower and our clients.

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Why Empower took on the Clean Creatives pledge

Empower was an early signatory of Clean Creatives' pledge: “Our agency will decline any future contracts with fossil fuel companies, trade associations, or front groups.”

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How paid media targeting is changing and what you need to know to reach your target audiences

The latest audience targeting updates from LinkedIn and Meta.

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The Empower team continues to grow!

2024 has been a year of new joiners at Empower.

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Empower’s Hannah Brennan honoured in Great Agencies Client Services Index Top 30

The prestigious recognition celebrates the top agency client servicing leaders making a remarkable difference in how their agencies work with clients.

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How nonprofits can run successful end-of-year fundraising campaigns using paid media

Empower’s guide to a successful end-of-year fundraising campaign.

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Celebrating promotions this summer!

It’s been a busy few months at Empower, and we are delighted to announce three new promotions.

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Empower’s AI Manifesto: Reflections 1 year on

Our AI Manifesto was published a year ago, so we ask: Does bringing AI into your communications cause more problems than it’s worth?

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Navigating AI concerns together

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