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Bluesky’s rise and X’s mass X-odus

Bluesky has seen exponential growth this year, particularly over the past week, leading to a mass X-it or X-odus from X. Should you be switching to Bluesky?

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Empower joins TikTok’s Agency Incubator Program

What this means for Empower and our clients.

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Why Empower took on the Clean Creatives pledge

Empower was an early signatory of Clean Creatives' pledge: “Our agency will decline any future contracts with fossil fuel companies, trade associations, or front groups.”

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How paid media targeting is changing and what you need to know to reach your target audiences

The latest audience targeting updates from LinkedIn and Meta.

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The Empower team continues to grow!

2024 has been a year of new joiners at Empower.

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Empower’s Hannah Brennan honoured in Great Agencies Client Services Index Top 30

The prestigious recognition celebrates the top agency client servicing leaders making a remarkable difference in how their agencies work with clients.

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How nonprofits can run successful end-of-year fundraising campaigns using paid media

Empower’s guide to a successful end-of-year fundraising campaign.

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Celebrating promotions this summer!

It’s been a busy few months at Empower, and we are delighted to announce three new promotions.

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Empower’s AI Manifesto: Reflections 1 year on

Our AI Manifesto was published a year ago, so we ask: Does bringing AI into your communications cause more problems than it’s worth?

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Empower’s B Corp Impact Report 2024

Celebrating the end of Empower’s second year as a certified B Corp, we couldn’t be prouder of the progress that we have made since certification.

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Applying for a job at Empower? Here is what to expect

Learn about all aspects of the recruitment process at Empower, including applications, shortlisting, the two-stage interview, role-related tasks and more.

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X and the mobilisation of hate and misinformation on social media

Far-right commentators have been actively using X to amplify inflammatory rhetoric and exacerbate tensions. It’s time review your presence on X.

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Navigating AI concerns together

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