Google Analytics 4 (GA4) is a powerful tool, helping marketers gather valuable data about their websites that can be used to improve marketing and business development strategies. Here’s what you need to know about GA4 and how to make the switch from Universal Analytics (UA).
With this Google Analytics Glossary, we’ll help you understand the most important terms and definitions.
Set up Google Analytics 4 to properly track PDF downloads on your website.
We share 5 common reports in Google Analytics that charities can use to analyse their website performance.
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