---
title: Google Analytics
type: taxonomy_archive
taxonomy: category
slug: google-analytics
term_id: 64
permalink: "https://empower.agency/category/google-analytics/"
post_count: 4
---

# Google Analytics

Posts in this archive: 4

- [Google Analytics Glossary: Key Terms and Definitions](https://empower.agency/google-analytics-glossary-key-terms-and-definitions/) — With this Google Analytics Glossary, we'll help you understand the most important terms and definitions.
- [Google Analytics 4: How to make the switch](https://empower.agency/google-analytics-4-how-to-make-the-switch/) — Google Analytics 4 (GA4) is a powerful tool, helping marketers gather valuable data about their websites that can be used to improve marketing and business development strategies. Here's what you need to know about GA4 and how to make the switch from Universal Analytics (UA).
- [How to track PDF downloads in Google Analytics 4](https://empower.agency/how-to-track-pdf-downloads-in-google-analytics-4/) — Set up Google Analytics 4 to properly track PDF downloads on your website.
- [What to look for in Google Analytics as a small to medium-sized charity](https://empower.agency/what-to-look-for-in-google-analytics-as-a-small-to-medium-sized-charity/) — We share 5 common reports in Google Analytics that charities can use to analyse their website performance.