Google Analytics 4 (GA4) is a powerful tool, helping marketers gather valuable data about their websites that can be used to improve marketing and business development strategies. Here’s what you need to know about GA4 and how to make the switch from Universal Analytics (UA).
With this Google Analytics Glossary, we’ll help you understand the most important terms and definitions.
Want to track how many times visitors download PDFs on your website? In this article, we’ll look at several ways you can set up Google Analytics to properly track PDF downloads.
We share 5 common reports in Google Analytics that charities can use to analyse their website performance.
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