Frequently Asked Questions

How long does SEO take to show results?

SEO is a medium-term investment, not a quick fix. Technical and on-page fixes can show up within weeks, but meaningful gains in rankings and organic traffic usually build over three to six months and compound from there. We are upfront about this so you can plan around realistic expectations rather than hope for overnight change.

What does your SEO service include?

We cover the full picture, from strategy and audits through to implementation and measurement:

• SEO strategy, audits and campaign planning
• Keyword and audience research
• On-page optimisation, conversion rate and landing page optimisation
• Tracking setup, campaign reporting and performance reviews

We focus on the work that moves the needle for charities and nonprofits specifically, rather than generic tactics.

Do you cover AI search, or just traditional Google?

Both, and the two increasingly overlap. As Google’s AI Overviews and tools like ChatGPT change how people find information, being findable means more than ranking on a results page. We help you understand what nonprofits need to know about AI-powered search and optimise your content so it can be surfaced and cited by these systems, not just indexed by classic search.

Can you train our team or hand over so we can maintain it?

Yes. We can set up the strategy, tracking and quick wins, then equip your team to maintain and build on it. The aim is to leave you more capable, with the confidence to follow best practice when you update your own content.