Audits and analysis that help drive your digital strategy
We explore your organisation, audience and the wider context as a critical first step in understanding your mission and guiding the development of an impactful digital strategy with insight at its heart.
Your Cause
What’s your mission?
Is it effectively communicated?
Defining Value Proposition
We help you distil what’s important to you and how that relates to your team, wider community and supporters – both existing and potential.
Digital Messaging Framework
We work with you to craft a compelling and consistent narrative which resonates with the right people, at the right time, across the right channels.
Stakeholder Interviews
We collaborate with you to conduct insightful, thorough stakeholder interviews, gathering information that is compelling and consistent.
Your Audience
Who are they?
What communities are they part of?
Audience Segmentation & Analysis
We uncover your core audiences and where to find them – both geographically and across digital channels.
Persona Mapping
We develop detailed profiles which showcase your primary audiences unique values, interests / motivations and how best to engage them.
Influencer & Stakeholder Mapping
We look for prominent individuals and organisations impacting your sector and the people who matter to you.
Your Context
What’s the bigger picture?
Who is prominent in this space?
Trends Analysis
We identify and assess which trends have the potential to impact your sector – either positively or negatively.
Peer & Competitor Analysis
We take a look at the activity of your peers and competitors to understand relevant trends and opportunities.
Conversation Analysis
We collaborate with you to conduct insightful, thorough stakeholder interviews, gathering information that is compelling and consistent.
Your Performance
How are you performing?
What does success look like?
Earned Channel Audits
We help you audit how you are perceived and discussed online outside of your owned channels.
Owned Channel Audits
We help you audit performance across website, email marketing, paid media and social media, identify improvements and empower your team with insights.
KPI Setting & Benchmarking
We develop focused and realistic success metrics based on your unique objectives, providing benchmarks based on peer & channel data.
