---
title: Insight
date: 2024-07-18T10:11:22Z
modified: 2024-07-30T21:11:26Z
permalink: "https://empower.agency/approach/insight/"
type: page
status: publish
excerpt: ""
wpid: 1944
parent: 1866
ancestors:
  - 1866
children: []
author: Ben Matthews
---

# Insight

Audits and analysis that help drive your digital strategy

We explore your organisation, audience and the wider context as a critical first step in understanding your mission and guiding the development of an impactful digital strategy with insight at its heart.

 

- [   Get in touch    ](https://empower.agency/contact/)
 
 

 

 

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## Your Cause

What’s your mission?
Is it effectively communicated?

 

 

##   Defining Value Proposition   

We help you distil what’s important to you and how that relates to your team, wider community and supporters – both existing and potential.

 

 

 

##   Digital Messaging Framework   

We work with you to craft a compelling and consistent narrative which resonates with the right people, at the right time, across the right channels.

 

 

 

##   Stakeholder Interviews   

We collaborate with you to conduct insightful, thorough stakeholder interviews, gathering information that is compelling and consistent.

 

 

 

 

 

 

 

 

## Your Audience

Who are they?
What communities are they part of?

 

 

##   Audience Segmentation and Analysis   

We uncover your core audiences and where to find them – both geographically and across digital channels.

 

 

 

##   Persona Mapping   

We develop detailed profiles which showcase your primary audiences unique values, interests / motivations and how best to engage them.

 

 

 

##   Influencer and Stakeholder Mapping   

We look for prominent individuals and organisations impacting your sector and the people who matter to you.

 

 

 

 

 

 

 

 

## Your Context

What’s the bigger picture?
Who is prominent in this space?

 

 

##   Trends Analysis   

We identify and assess which trends have the potential to impact your sector – either positively or negatively.

 

 

 

##   Peer and Competitor Analysis   

We take a look at the activity of your peers and competitors to understand relevant trends and opportunities.

 

 

 

##   Conversation Analysis   

We collaborate with you to conduct insightful, thorough stakeholder interviews, gathering information that is compelling and consistent.

 

 

 

 

 

 

 

 

## Your Performance

How are you performing?
What does success look like?

 

 

##   Earned Channel Audits   

We help you audit how you are perceived and discussed online outside of your owned channels.

 

 

 

##   Owned Channel Audits   

We help you audit performance across website, email marketing, paid media and social media, identify improvements and empower your team with insights.

 

 

 

##   KPI Setting and Benchmarking   

We develop focused and realistic success metrics based on your unique objectives, providing benchmarks based on peer and channel data.