Moments

How Full Fact and First Draft worked together to monitor fake news on social media and verify all things election-based during the UK General Election.

This year’s Digital News Report, conducted by the Reuters Institute for the Study of Journalism and University of Oxford, has been published and the findings are significant for any UK brand with a presence on social media.

Empower Director Jaz Cummins was featured in The Guardian this week, commenting on the challenges for small businesses in 2017: “While the whole economy faces uncertainty, we are finding it easier to attract talent, partners, and great, engaged clients who love the affordable, personal and flexible service we provide.”

Empower are looking for a digital marketing consultant to join our growing team working with amazing clients who are changing the world for good. More details on the role and how to apply inside…

Is Marketing Dead? What you say is important, but unless you’re walking the talk it ain’t gonna land with customers. Or your employees, who will smell contradiction a mile off. Your story must be embedded in your strategy, your culture and actions.

Planning a Facebook Live from your office, a studio or other venue? Following on from our 5 Facebook Live Lessons From A Crowded Rally, we’ve collated some lessons from Facebook Lives we’ve been part of, in more formal settings. For good technical and resource reasons, most Facebook Lives take place in formal settings – offices, studios etc. If you’re considering …

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Broadcasting from Facebook Live is a great way to make people feel part of the action at a rally. These are our top five lessons learned from conducting a Facebook Live broadcast from a crowded rally.

Chatterbox is a language-learning service delivered by refugees. To get to know them a little better, we spoke to the Chatterbox team to find out more about their project.

The digital marketing landscape continued to change and evolve in 2016, but with 2017 right around the corner we thought it would be useful to highlight some of the digital marketing trends we’ve spotted coming down the tracks.

With so much happening throughout the agency in 2016, we asked the Empower team what their highlights from 2016 were. We’ve also looked back through the Empower blog to pick out the most read and most shared articles we’ve published in 2016. Here are our favourite moments of the year, with plenty of links to help you with your digital marketing into 2017.

“Be a virus, not viral.” – that was my favourite takeaway from the YouTube for Social Good event that took place at Google’s new offices in Kings Cross, London. The event brought together guest speakers from channels that have been successful in using YouTube for social good to discuss storytelling, audience development, social movements and power of video, including Shabnam from SoulPancake and Jason Yee from the Jubilee Project.

Follow these Facebook Live technical tips and best practice advice if you want your Facebook Live streaming content to be both professional and successful.

#YouBelong was a chance for YouTube creators, non-profits, digital agencies and media to come together and plan how to use YouTube for good. Taking place at Google HQ in London, the event started with a screening of “Waiting at the Door – A Glimpse into the lives of Syrian Refugees” a short 20 minute documentary filmed by Syrian-American brother and …

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Pokémon Go, the augmented reality-infused Pokémon app for iPhone and Android phones, launched last week and has already seen millions of of eager pokémon trainers taking to the streets to try to catch ‘em all. How can charities and non-profits get involved in this latest gaming phenomenon?

#TechForGood trailblazers was the second panel session at the launch event for the Centre for Acceleration of Social Technology (CAST), focussed on accelerating the use of tech to drive social change.

Accelerating #techforgood: What steps we can take across the social, tech, business and public sectors to bring a social purpose to the digital revolution?

Empower are looking for a Junior Digital Marketing Consultant to join our growing team and work with a range of amazing clients who are changing the world for good.

Have you tried Facebook Live for your brand yet? If not, you should. Facebook Live is picking up. In 2016, video posts had a whopping 135% more organic reach than those without video.

World Refugee Day 2016 takes place on Monday 20 June 2016. Learn more about the campaign, sign the petition and stand #With Refugees.