Facebook boosted posts are a fantastic way for any organisation to reach their fans in a quick, simple and cost-effective way. But how do boosted Facebook posts affect organic reach?
While there are no hard and fast benchmarks for GDPR opt-in rates, there are a few ways you can work out a benchmark for your own organisation.
Empower’s social video showcase collates some of the best examples of our social videos, so you can see how social video can be used for different purposes.
How to use Facebook Ads to test messaging and get valuable feedback on whether your comms strategy is hitting the mark.
Video is a great way to tell impactful stories on social media, making social video a fantastic tool for fundraising.
Google’s new ad grant policies have caused a mini wave of panic among many a charity’s digital team. Here’s a checklist to get your account up to scratch.