Empower at Climate Week New York
Climate Week New York is taking place and the Empower team are there for the second year running, with several of our clients making key announcements during the event. Here’s what took place.
How to use Facebook Crossposting to drive views and receive an algorithmic boost
Facebook crossposting is simple, quick and easy to set up and action each day on your Facebook page, and can be a huge low-resource traffic driver and page booster.
Modern Slavery and Human Trafficking: Does Tech Help or Hinder?
Tech Against Modern Slavery was an event in aid of World Day Against Trafficking in Persons, to raise the profile of modern slavery and human trafficking and explore tech’s role in addressing the issues.
How to effectively communicate about climate change
Communicating climate change is getting increasingly complicated. Here’s how the way we talk about climate change affects the way people think about it.
Monitoring social media misinformation during the UK elections
How Full Fact and First Draft worked together to monitor fake news on social media and verify all things election-based during the UK General Election.
How a reinvigorated approach to social media is helping grow We Mean Business’ presence and connection with relevant audiences
Find out how Empower produced an integrated social strategy for We Mean Business, including managing content, messaging, paid social and measurement.
Digital News Report: Only 24% think social media separates fact from fiction well
This year’s Digital News Report, conducted by the Reuters Institute for the Study of Journalism and University of Oxford, has been published and the findings are significant for any UK brand with a presence on social media.
Challenges for SMEs: empower’s Jaz Cummins featured in The Guardian
Empower Director Jaz Cummins was featured in The Guardian this week, commenting on the challenges for small businesses in 2017: “While the whole economy faces uncertainty, we are finding it easier to attract talent, partners, and great, engaged clients who love the affordable, personal and flexible service we provide.”
Digital marketing consultant looking to change the world? Apply for a role with Empower
Empower are looking for a digital marketing consultant to join our growing team working with amazing clients who are changing the world for good. More details on the role and how to apply inside…
Is Marketing Dead?
Is Marketing Dead? What you say is important, but unless you’re walking the talk it ain’t gonna land with customers. Or your employees, who will smell contradiction a mile off. Your story must be embedded in your strategy, your culture and actions.
5 Facebook Live Tips For Broadcasting From Your Office
Planning a Facebook Live from your office, a studio or other venue? Following on from our 5 Facebook Live Lessons From A Crowded Rally, we’ve collated some lessons from Facebook Lives we’ve been part of, in more formal settings. For good technical and resource reasons, most Facebook Lives take place …
5 Facebook Live Lessons From A Crowded Rally
Broadcasting from Facebook Live is a great way to make people feel part of the action at a rally. These are our top five lessons learned from conducting a Facebook Live broadcast from a crowded rally.
Meet Chatterbox, language learning delivered by refugees
Chatterbox is a language-learning service delivered by refugees. To get to know them a little better, we spoke to the Chatterbox team to find out more about their project.
10 Digital Marketing Trends to Watch
The digital marketing landscape continued to change and evolve in 2016, but with 2017 right around the corner we thought it would be useful to highlight some of the digital marketing trends we’ve spotted coming down the tracks.
10 digital marketing highlights
With so much happening throughout the agency in 2016, we asked the Empower team what their highlights from 2016 were. We’ve also looked back through the Empower blog to pick out the most read and most shared articles we’ve published in 2016. Here are our favourite moments of the year, with plenty of links to help you with your digital marketing into 2017.
Be A Virus, Not Viral – YouTube For Social Good
“Be a virus, not viral.” – that was my favourite takeaway from the YouTube for Social Good event that took place at Google’s new offices in Kings Cross, London. The event brought together guest speakers from channels that have been successful in using YouTube for social good to discuss storytelling, audience development, social movements and power of video, including Shabnam from SoulPancake and Jason Yee from the Jubilee Project.
Facebook Live Technical Tips and Best Practice
Follow these Facebook Live technical tips and best practice advice if you want your Facebook Live streaming content to be both professional and successful.
YouTube for Charities and Nonprofits
#YouBelong was a chance for YouTube creators, non-profits, digital agencies and media to come together and plan how to use YouTube for good. Taking place at Google HQ in London, the event started with a screening of “Waiting at the Door – A Glimpse into the lives of Syrian Refugees” …
Pokémon Go: Strategies and examples for charities and nonprofits
Pokémon Go, the augmented reality-infused Pokémon app for iPhone and Android phones, launched last week and has already seen millions of of eager pokémon trainers taking to the streets to try to catch ‘em all. How can charities and non-profits get involved in this latest gaming phenomenon?
#TechForGood Trailblazers: @TheRentSquare, @BLittleLabs, @wayfindr, @OpenUtility
#TechForGood trailblazers was the second panel session at the launch event for the Centre for Acceleration of Social Technology (CAST), focussed on accelerating the use of tech to drive social change.
