Moments

Is Marketing Dead?

Is Marketing Dead? What you say is important, but unless you’re walking the talk it ain’t gonna land with customers. Or your employees, who will smell contradiction a mile off. Your story must be embedded in your strategy, your culture and actions.

5 Facebook Live Tips For Broadcasting From Your Office

Planning a Facebook Live from your office, a studio or other venue? Following on from our 5 Facebook Live Lessons From A Crowded Rally, we’ve collated some lessons from Facebook Lives we’ve been part of, in more formal settings. For good technical and resource reasons, most Facebook Lives take place …

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5 Facebook Live Lessons From A Crowded Rally

Broadcasting from Facebook Live is a great way to make people feel part of the action at a rally. These are our top five lessons learned from conducting a Facebook Live broadcast from a crowded rally.

10 Digital Marketing Trends to Watch

The digital marketing landscape continued to change and evolve in 2016, but with 2017 right around the corner we thought it would be useful to highlight some of the digital marketing trends we’ve spotted coming down the tracks.

10 digital marketing highlights

With so much happening throughout the agency in 2016, we asked the Empower team what their highlights from 2016 were. We’ve also looked back through the Empower blog to pick out the most read and most shared articles we’ve published in 2016. Here are our favourite moments of the year, with plenty of links to help you with your digital marketing into 2017.

Be A Virus, Not Viral – YouTube For Social Good

“Be a virus, not viral.” – that was my favourite takeaway from the YouTube for Social Good event that took place at Google’s new offices in Kings Cross, London. The event brought together guest speakers from channels that have been successful in using YouTube for social good to discuss storytelling, audience development, social movements and power of video, including Shabnam from SoulPancake and Jason Yee from the Jubilee Project.

YouTube for Charities and Nonprofits

#YouBelong was a chance for YouTube creators, non-profits, digital agencies and media to come together and plan how to use YouTube for good. Taking place at Google HQ in London, the event started with a screening of “Waiting at the Door – A Glimpse into the lives of Syrian Refugees” …

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Pokémon Go: Strategies and examples for charities and nonprofits

Pokémon Go, the augmented reality-infused Pokémon app for iPhone and Android phones, launched last week and has already seen millions of of eager pokémon trainers taking to the streets to try to catch ‘em all. How can charities and non-profits get involved in this latest gaming phenomenon?