What is Parity of Esteem? – Glossary of Good
Parity of Esteem is most often used in reference to the way mental health is treated by health and social care services.
Museum Freelance Event: Supporting diversity with free places
When asked to speak at Museum Freelance in 2018, we decided to waive our speaker fee in return for offering free places to the event for people who might not be able to otherwise attend.
What is Equal Representation? – Glossary of Good
What is Equal Representation in the context of women in leadership positions?
What is a Just Transition? – Glossary of Good
Just Transition is a framework that has been developed by the trade union movement.
Introducing Empower’s Glossary of Good
The Glossary of Good is a series of articles explaining key concepts in non-profit, campaigning, sustainability and global development.
What is the future of digital in the arts? An interview with Chris Unitt
An interview with Chris Unitt of One Further, who also curates a rather excellent weekly newsletter called Cultural Digital.
How can Augmented Reality be used for social good?
AR for social good shows the many apps that make social issues tangible in ways we’ve never been able to before. Here are some examples of using AR to further a cause.
Empower at Climate Week New York
Climate Week New York is taking place and the Empower team are there for the second year running, with several of our clients making key announcements during the event. Here’s what took place.
How to use Facebook Crossposting to drive views and receive an algorithmic boost
Facebook crossposting is simple, quick and easy to set up and action each day on your Facebook page, and can be a huge low-resource traffic driver and page booster.
Modern Slavery and Human Trafficking: Does Tech Help or Hinder?
Tech Against Modern Slavery was an event in aid of World Day Against Trafficking in Persons, to raise the profile of modern slavery and human trafficking and explore tech’s role in addressing the issues.
Monitoring social media misinformation during the UK elections
How Full Fact and First Draft worked together to monitor fake news on social media and verify all things election-based during the UK General Election.
Digital News Report: Only 24% think social media separates fact from fiction well
This year’s Digital News Report, conducted by the Reuters Institute for the Study of Journalism and University of Oxford, has been published and the findings are significant for any UK brand with a presence on social media.
Challenges for SMEs: empower’s Jaz Cummins featured in The Guardian
Empower Director Jaz Cummins was featured in The Guardian this week, commenting on the challenges for small businesses in 2017: “While the whole economy faces uncertainty, we are finding it easier to attract talent, partners, and great, engaged clients who love the affordable, personal and flexible service we provide.”
Digital marketing consultant looking to change the world? Apply for a role with Empower
Empower are looking for a digital marketing consultant to join our growing team working with amazing clients who are changing the world for good. More details on the role and how to apply inside…
Is Marketing Dead?
Is Marketing Dead? What you say is important, but unless you’re walking the talk it ain’t gonna land with customers. Or your employees, who will smell contradiction a mile off. Your story must be embedded in your strategy, your culture and actions.
5 Facebook Live Tips For Broadcasting From Your Office
Planning a Facebook Live from your office, a studio or other venue? Following on from our 5 Facebook Live Lessons From A Crowded Rally, we’ve collated some lessons from Facebook Lives we’ve been part of, in more formal settings. For good technical and resource reasons, most Facebook Lives take place in formal settings – offices, studios etc. If you’re considering …
5 Facebook Live Lessons From A Crowded Rally
Broadcasting from Facebook Live is a great way to make people feel part of the action at a rally. These are our top five lessons learned from conducting a Facebook Live broadcast from a crowded rally.
Meet Chatterbox, language learning delivered by refugees
Chatterbox is a language-learning service delivered by refugees. To get to know them a little better, we spoke to the Chatterbox team to find out more about their project.
10 Digital Marketing Trends to Watch
The digital marketing landscape continued to change and evolve in 2016, but with 2017 right around the corner we thought it would be useful to highlight some of the digital marketing trends we’ve spotted coming down the tracks.
10 digital marketing highlights
With so much happening throughout the agency in 2016, we asked the Empower team what their highlights from 2016 were. We’ve also looked back through the Empower blog to pick out the most read and most shared articles we’ve published in 2016. Here are our favourite moments of the year, with plenty of links to help you with your digital marketing into 2017.
