Empower wins best not-for-profit campaign at UK Agency Awards

We’re ecstatic that Empower Agency has won the best not-for-profit campaign at the UK Agency Awards for the Tap Twinning campaign, in partnership with Toilet Twinning.

The 2020 winners of the UK Agency Awards were announced on Tuesday 17 November via a virtual presentation. Take a look back at the magic moment on the night below:

Here’s what the judges had to say about the campaign:

“This campaign was well executed and raised a great deal of money for charity. The judges really enjoyed the client testimonial video too. And the winner is: Empower Agency and Toilet Twinning.”

– Samuel Hall, Senior Director, Corporate Employer and Brand Communications, Service Now

Here’s what our lovely client at Toilet Twinning had to say about the Tap Twinning campaign:

“When we started to see the scale of the COVID-19 pandemic and how it was going to affect the countries where we work, we needed to launch a fundraising appeal ASAP. And so together with Empower, we created a product and a campaign and launched within just 24 hours. It was quite incredible. And that was due to Empower’s agility and flexibility and also their knowledge and expertise of us as an organisation and of what we wanted to achieve. And then over the next month, they monitored and maximised the campaign and it raised a quite staggering half a million pounds, and I know we could never have done that without Empower.”

– Lorraine Kingsley, CEO, Toilet Twinning

The Tap Twinning campaign has also been shortlisted for Best Digital Campaign at The Drum Social Purpose Awards, so fingers crossed that we get the same result for those awards!

Want to see how we did it? Read how Empower helped Tap Twinning’s Coronavirus fundraising appeal raise £500,000.

Want more information about how Empower can create an award-winning Facebook Ads campaign for your charity?

Contact the Empower team now.

Ben Matthews
Ben Matthews is the co-founder of Empower Agency. He is a digital strategist specialising in technology, media, government and charity. Ben offers senior client consultancy and trusted counsel, sets strategy, and ensures well-executed implementation for campaigns at all levels. View all posts by Ben >

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