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How to ensure your paid and organic Facebook activity work in harmony

Facebook boosted posts are a fantastic way for any organisation to reach their fans in a quick, simple and cost-effective way. But how do boosted Facebook posts affect organic reach?

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Charity Logo Quiz: How many causes can you name?

Hardly anyone can name all 16 of these charity logos – can you?

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How Empower helped Medical Aid for Palestinians raise thousands during Ramadan

MAP asked empower to design, plan and execute a paid social media campaign during the month of Ramadan. Find out how empower surpassed the targets set by the charity.

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How to benchmark your GDPR opt-in rates (aka re-permissioning)

While there are no hard and fast benchmarks for GDPR opt-in rates, there are a few ways you can work out a benchmark for your own organisation.

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How to use social media videos to drive action

Empower’s social video showcase collates some of the best examples of our social videos, so you can see how social video can be used for different purposes.

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Dealing with digital marketing changes

Dealing with digital changes can be overwhelming for any charity, especially with limited time and resources to keep up with the ever changing world of Facebook, Google, Twitter - and the new platforms that seem to come along every day.

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Using Facebook Ads to test your digital comms strategy

How to use Facebook Ads to test messaging and get valuable feedback on your digital comms strategy.

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How Empower helped The Great Christmas Get Together reach millions

The Great Get Together approached empower to run their Christmas campaign, leading to over 200,000 people taking part in #MincePieMoments. Read the full case study.

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How to fundraise using video on Facebook and YouTube

Video is a great way to tell impactful stories on social media, making social video a fantastic tool for fundraising.

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Google Grants Checklist: How to keep compliant with Google Adwords

Google’s new ad grant policies have caused a mini wave of panic among many a charity’s digital team. Here’s a checklist to get your account up to scratch.

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