Deutsche Extrem Porno, Scheune Bruenetten, Pisen Sex, Adriana Checik, College Girl Nackt, Demuetigung Sex Tube, Kik Sexchat Kontakte, Pornohimmelde, Fick Die Hausfrau, Boys Spritzen Ab, 90s Porno, Pornos Jung, Elektrosex Porn, Magdalene St Michaels Bekommt Leckte Von Seth Gamble, Freche Tschechische Milf In Strumpfhose Uma Zex Fickt Einen Fetten Schwanz, Grosse Titten Lesben, Jungs Am Fkk Strand, Hot Stepsister Porn, Lesbischen Schaetzchen Yuno Love Fickt Ihre Atemberaubende Freundin, Baeuerin Sex, Tara Sky Porno, Porno Sex Ass, Teen Sex Art, Huren Hof, Lisa2001 Porn, Feuchte Bitch Fotze Kriegt Kleine Chick Sperma Eimer Hardcorepenetriert, Die Wunderschoene Kolumbianische Amateurin Katy Verleiht Ihm Einen Atemberaubenden Blasen In Pov, Vater Fickt Die Freundin Der Tochter, Gangbang Vids, Hobby Hure Hannover, Mutter Und Tochter Ficken Gemeinsam, Xhansters, Outdoor Sex Dortmund, Hand Job Hub, Hidden Cam Family Sex, Sexkontakte Vogtland, Czech Casting Anal, Lexy Roxx Deepthroat, Lana Rhoades Porn Hd, Fisting Kontakte, Spreading Sex Tube, Busty German Milf Cream Pied, Pornomix Omas Und Reife Frauen, Anal Pain Teen, Porno Kostenlos Heute, Vollbusige Und Schlanke Bruenette Babe Wird Eingeoelt Und Massiert Auf Dem Tisch, Sexe Free, Red Milfs, Hausfrauenporno Deutsch, Tube Russian Sex, Titten Abbinden, Sabina Rogue, Jesse Jane Lesbian, Free Porno Deutsch Mit Versauter Natur Titten Schlampe, Alte Reife Muschis, Baden Ladies Karlsruhe, Strip Club Videos, Teen Transen Sex Tube, Junges Paar Sex, Scheunste Fotze Der Welt, Quoka Erotik Worms, Die Beliebtesten Videos Von Tag Deutsche Youporn, Jung Porno, Ohne Slip In Der Euffentlichkeit, Euroslut, Junge Bezirks Schlampe Ins Enge Arschloch Gebumst, Sexy Teen Girl Ninadevil In Nylons Und Higheels, Big Tits Gangbang, Haus Und Hotelbesuche, Family Therapy Xxx, 18 Jahre Junge Schlanke Maus Aus Wien Aus Sterreich Dreht Ersten Sexfilm Weil Sie Geld Braucht Sk, Pornovideos Kostenlos, Lecken Gratis, Nicol Love, Reality Porn Show, Xxl Cumshot, Free Online Hentai, Fkk Damen, Ohne Heuschen Porno, Mature Fucking Tumblr, Nasse Teen Fotze, Son Blackmails Mom Porn, Sex In Stiefeln, Alte Deutsche Frauen Porno, Ich Nackt Fuer Dich, Sexy Latina Selena Santoro Liebt Cowgirl Position, Miss Porno, German Granny Loves Getting Coated In Cum More At Cuntcamsperiod, Privathuren Dortmund, Sextape Germany Curvy Vixen In Lingerie Rides Cock, Po Bestrafung, Die Besten Aersche, Junge Dicke Ficksau Laesst Sich In Jedes Loch Nageln, Webcam Lesbians Fuck Hard, Alte Sexfilme Kostenlos, Amateurschlampe Beim Analsex, Huren Chat, Behaarter Gorilla Typ Fickt Deutsche Barbie Schlampe Ab, Stadt Ficken, Die Saftige Blonde Transen Carol Penelope Wichst Bis Sie Abspritzt, Gang Bang, Keine Gnade Fuer Die Grossmutter Beim Oma Sex, Cfnm Teens, Porno Reife Deutsche, Xhamster De, Lespen Orgasmus, German Teen Casting, Wichse Meinen Schwanz, Muskel Porn, Alt Fickt Jung Kostenlos, Pinkelregen Direkt Vom Ursprung, Hobbyhuren Basel, Tantra Deggendorf, Upside Down Deepthroat, Free Sex Titten, Geile Frauen In Meiner Naehe, Xpornos, Webcam Amateur Porn, Geiler Paerchentausch Ab In Puff 1, Bordell Wittlich, Ausgerechnet Sex Stream, Arschlecken Sex, Sex Home Video, Amateur Porn Clip, Teensex Im Freien, Threesome Cum, Anal Tortur, Anal Bestraft, Schuelerin Gefickt, Alli Haze, Schwule Sex Kontakte Dresden, Teen Couple Sex Hidden Cam, Frauen Beim Schwanz Lutschen, Dirk Grosse Jimmy Broadway Karen Fisher Flotter Dreier, Porno Sex 17, French Fisting, Fingernporno, Sexhexen, Swingerfreundede, Hausfrau Goennt Sich Einen Fick Am Nachmittag, Mega Orgasm Porn, Xxx H, Lena Nitro Sperma, Samantha Saint Xxx, Top Bewertete Videos Von Tag Scheisse Fressen, Human Centipede Hentai, Sex Elmshorn, Teenie Lieben Neger Schwaenze, Cum Inside Mom, Milf Yoga, Duisburg Hobbyhuren, Frau Fickt Mit Tieren, Dicke Schamlippen Porn, Arabxxx, Die Beliebtesten Videos Von Tag Xhamster Teen Sex, Harter Gang Bang, Xxx Hamster, Curvy German Milf Ready To Try Anal, Fkk Amateure, Tila Tequila Sex Tape Tube, Kostenlose Poronos, Reale Sex Treffen, Escorts Frankfurt, Nippel Spiele, Nackte Junge Frau, Tits In School, Sahra Knite, Porno Casting, Petite Teen Creampie, Zwitter Beim Sex, Porno Videoscom, Jeans Cumshot, Reife Mutter, Deutsch Anal Porno, Pornogratis 1, Bikini Bitch, Milf Kennen Lernen, Pornos Kostenlosen, Priya Rai Videos, Deucher Porno, Blindfolded Sex Tube, Paardildo, Futanari Xxx, Oma In Der Scheune Gefickt, Ena Sweet Porn, Heisse Lesben Sex, Erotik Unzensiert, Top Bewertete Videos Von Tag Youporn Kostenlos, Candi Coxx, Hd 18 Porn, Geile Milf Schlampe Wird Von Zwei Kerlen Ruecksichtslos Gefickt, Agent Porno, My Dirtyhobby Horniest German Milf Gets Picked Up By Random Guy And Swallows His Cum, Amai Choubatsu, Lustige Nerdige Alte Wirtin Wird Von Ihrem Gast Ordentlich Doggy Gefickt, Facebook Freundin Im Porno Deutsch Anal Durch Gefickt, Porno Fisting, Hostessen Marburg, Mi Hijastra De Visita 2, Pissen In Der Oeffentlichkeit, Top Bewertete Videos Von Tag Bondage, Bremen Ladys De, Oldersex, Naughty Amrica, Rothaariges Schuldmaedchen Gepoppt, Jung Und Dicke Titten, Laengste Videos Nach Tag Natursekt Spiele, Upskirt No Panty, Deutsche Milf Anal Hd Krissy Lynn Massive Tits Milf Lesbian, Rabenhaarige Asiatische Masseuse May Thai Wird Seitlich Gestochen, Handjob Movies, First Anal Xxx, German Mature Sex Counselling, Spermameuse, Ziemlich Maedchen In Der Knie Socken Gigi Rivera Fickt Sich Selbst Mit Sex Spielzeug, Fkk Free, Paket Erste Hilfe, Live Sexx, Tami Porn, Sexn, Geiler Badeanzug, Mollige Granny Beim Schwanz Lutschen, Schlampen In Berlin, Schwule Nacktbilder, Anie Maedchen Mit Portal Hdxcamsperiod, Sexgeile Mutter, Bedtime Stories Porn, Perfekter Schlanker Rotschopf Im Gruenen Kleid Eva Laesst Ihre Titten Ein Wenig Aufblitzen, Nackte Teen Brueste, Sie Sucht Ihn Muenchen Markt, Spontaner Freiluft Fick Mit Blonder Nutte, Tuerkisch Sex Cam, Oma Sexi, Breite Hueften Porn, Grosse Nackte Brueste, Sex Mit Cousine Porno, Milf Nylons, Rotlicht Mv De, German Hidden Cam Sex, Milf Videos For Free, Porno Dvd Gratis, Meusen Zeigen, Filme Xxx Gratuite, Suche Nach Tag Deutsch Porn, Xvideo Sex, Mieder Sex Tube, Muetter Sex, Devote Berliner Nutte Im Treppenhaus Vollgepinkelt, Molli Ladies, Zaepfchen Porno, Long Movie Porn, Deutschland Privat Sex, Heather Brooke Porno, Lesbian Pussy Grinding, Alter Deutscher Porno, Ep Hcvdvx0702 391, Grosser Schwanz 1, Wetlook Leggings Porn, Top Bewertete Videos Von Tag Strapsen, Lieterotica, Alte Deutsche Laesst Sich Vor Der Kamera Nageln, Porno Familien Inzest, Nutten Guetersloh, Tuerkin Titten, Wanted Luci, Fette Mama, Mature Swinger Videos, Xhamsster, Geschwollene Titten, Www Visit X Tv Dortmund, Nasses Hoeschen, Schwanz In Pussy, Swingerclub Xxx, In Den Mund Abspritzen, Whatsapp Fuer Sex, Reiben Porn, Big Busen, Mark Ashley Ist Das Bohren Arsch Von Sharon Lee, Puff Lahr, Geile Sekretaerin Ficken, Katsuni, Sexgespielin, Refugee Porn, Deutsche Geile Fotze, Schwanz Gay, Oma Wird Durchgefickt, Savannah Pornodarstellerin, Beim Fremdgehen Erwischt Porn, Erotic Filme Kostenlos, Outdoor Ficken In Berlin Mit Jolanda, Creampie Im Porno Deutsch Mit Sexy Nathalie, Reife Hausfrau Mit Mega Titten Fickt Den Nachbarsjungen Wenn Seine Eltern Weg Sind German Old Youn, Alte Versaute Frauen, Top Bewertete Videos Von Tag Wuergen Beim Sex, Sex Strasse, Geile Oma Lesben, Besoffen Xxx, Amateur Euro Deutsche Housewife Abby Titts Gets Down And Dirty With Her Lover, Sex Buero, Sohn Vergewaltigt Mutter Sex Tube, Deutsches Blondes Studentengirl In Strapsen Gebumst, Ficken Mmf, Mangas Pornos, Fette Fraue, Schwiegervater Fickt Schwiegertochter, Seks Dojrzae, Lesbicky, Bordell Bitburg, Prostituierte Emden, Milena Sunna, Feer Porno, Deutsch Porno Mit Peter Enis Und Geiler Brillen Schlange, Dicke Frau Porn, Twilight Porno, Eier Saugen, Sexy Cora Fickt Beim Gitarren Untericht, Krissy Lynn Xxx, Frau Unten Ohne, Mutter Fickt Mit Dem Sohn, Please Dont Make Me Come That Quickly Part 1, Hardcore Porno Party, Alissa Kate, Stripper Porn, Analgerman, Umkleidekabine Porno, Cuckold Black Cock, The German Girl Sucks Her Friends Dick And Gets Fucked With Itperiod, Sex Treffen Aschaffenburg, Schwager Gefickt, Milfmasturbation, Dressing Room Spy Cam Porn, Camspass, Gina Wild Muschi, Movie Blowjob, Gangbang Free, Alte Lesben Video, Jesse Jane Filme, Fette Schlampe Laesst Sich Mit Einem Riesendildo Ficken, Nackte Frauen Suchen, Kostenlose Gay Vidios, 18 Amateur Porn, Privat Mature Porn, Grannyaloha, Amateur Teen Bdsm, Eulmassage Porno, Blondes Junges Gift Uebt Sich An Einem Fetten Schwanz, Erotikvideos Kostenlos, Marine Porn, Hobbynutten Aus Hamburg, Fotzenfoto, Fickschnitte 18 Anal, Fahrrad Mit Dildo, Saggy German Tits Bang Better On A Young Cock, Badeanzug Cameltoe, Sex Free Clip, Mercedes Porn, Lesbischporno, Maximum Perversum Porno, Born Hup, Tini Porn, Porno Dreier Bi, Stellungen Beim Lecken, Charlyse Bella, Keuln Huren, Hitomi Tanaka Solo, August Ames Hat Grosse Natuerliche Titten Und Sie Ist Verlangen Grossen Schwarzen Schwaenze, Stinkende Fotze Lecken, Junge Laila Wird In Der Kueche Geil Durch Gefickt, Milf Anal Hd, Erotische Massage Nuernberg, Stormy Daniels Will Einen Harten Schwanz In Ihre Milf Loch, Gay Sex 18 Tube, Sex In Gummersbach, Pornhub 300, Fick Im Fahrstuhl, Heiss Und Geil Schlampe Sasha Grey Arsch Gefickt Hart In Mmf Dreier, Zofen Fetisch, Perfect Pussy Porn, Auspeitschen Domina, Sex Massage In Berlin, Telefonsex Und Cam, Turkish Sex Tube Xhamster, Vagina Saugschale, Brutales Arschficken, Porn Son Mom, 24, Heisser Interrassischer Dreier Mit Zwei Ebenholzkueken Skyler Nicole Und Nicole Bexley, Porno Im Wohnzimmer, Asian Gangbang Tube, Riley Raid Porn, Geile Teen Moese, Sex Horoskop Wassermann, Harter Lesben Sex, Suche Nach Tag Gesicht Pissen, Beata Undine Hd, Nackte F, My Dirtyhobby Beautiful Amateur Babe Liahlou Hot Solo Masturbation While Home Alone, Dicker Steifer Penis, Sexe Francais, Fettbruestige Amateurnutte Beim Blasen Zweier Schwaenze, Anal Prostituierte, Lange Deutsche Sexfilme, Amber Lynn Bach, Vollgas Ins Teen Arschloch Gefickt, Reife Frauen De, Tube Gallore Com, Liliputsex, Lucia Lace, Larkin Love, Dicke Amateur Lesben Draussen In Der Natur, Ficken In Deutschland, Bumsen Im Heu, Porno Romanesc, Stutentausch 6, Blonde Milf Cum, Cheyenne Jewel Bekommt Ihren Arsch Von Ts Tarynxo Gebohrt, Top Bewertete Videos Von Tag Opa Fickt Oma, Vaginalfick Fuer Deutsche Blonde Milf, Porno Scheunheiten, Asian Live Sex Cam, Man Fickt Huendin, German Swingers, Swinger Freiburg, Milf Gangbang Videos, Heisse Models Nackt, Super Hot Mperiod, Gepiercte Grossmutter Voegelt Mit Jungem Kerl, Hardcore Doppel Schwanz Penetration Ist Die Einzige Sache Die Gefaellt Kristen Scott, Appenzeller Alpenbitter, Mum Son Porn, Stepsister Caught Porn, Porno Alarm, Top Bewertete Videos Von Tag Mandy Mystery, Callgirl Pforzheim, Granny Fuck Free, Star Trek Pornos, Kleine Lilly Laesst Sich Heftig In Den Arsch Ficken, Sauna Gruppensex, Wifeys World, Chubby Teen Sex, Voyeur Fenster, Suesse Pornos, Willa Porn, Free Xnnx, Laengste Videos Nach Tag Porno Inzest, Erotische Massage Karlsruhe, Wahrheit Oder Pflicht Fragen Ab 18 Pervers, Geile Prinzessin Casey Calvert Zeigt Sie Ihr Klaffte Rosa Anal Hoehle, Amateur Euro Sexy Bbw Granny Sucksand Fucks Hard With Her Husband, Extreme Sm, Fette Aersche Kostenlos, Wwwpornhubcim, Laengste Videos Nach Tag Donna Lucia, Stief Schwester Im Porno Deutsch Von Bruderherz Gefickt, Beste Deutsche Pornostars, Reality Kings Fuck, Shy Sex Tube, Laengste Videos Nach Tag Paar Beim Ficken, Www Kostenlose Pornofilme De, Gratis Porno Video Deutsch, Geile Deutsche Frauen Porno, Sklavenpornos, Huge Strapon Porn, Sexy Lererin, Dusche Sex, Freeporn Germann, Povd Hd, Animal Shemale Sex Tube, Aria Aspen, Hot Moms Bang Teens, Army Girl Porn, Escort Service Aachen, Augest Ames, Deutsche Fkk PornosFrom climate commitments to climate action: 10 climate change trends to aid your comms campaigns

From climate commitments to climate action: 10 climate change trends to aid your comms campaigns

Ben Matthews

By Ben Matthews

In Climate Change

Reading Time: 7 minutes

The way we approach digital comms for climate change since we last wrote about cutting through at COP is evolving.

At COP26 in Glasgow, it was clear that businesses are increasingly focused on sustainability, that the youth voice is gaining more and more strength, and that activists are urging world leaders to switch from climate commitment to climate action.

Climate communicators have a key role to play in generating climate solutions and there is increasing pressure to act, but they need to adjust the way they communicate in their campaigns to show how businesses, governments and other organisations are not just talking about committing to climate change, but showing how they are taking real climate action.

The increased focus from climate commitment to climate action is being felt in every sector and industry:

  • There is an estimated $26 trillion in economic gains at stake
  • A growing number of young people are looking for green jobs as companies fight for highly skilled talent. 
  • More than 200 companies have pledged to reach net zero emissions by 2040 and that number will continue to grow.

Perceptions among global business leaders and decision makers back this up. According to Anne Kawalerski, chief marketing officer at Bloomberg Media, 99% of business leaders consider the ESG efforts and reputation of companies when they’re making decisions on behalf of their own company.

The implication for climate comms professionals is significant: demonstrating action matters. When an organisation’s messaging and activity are connected to measurable outcomes, it drives meaningful environmental impact and social value.

Here are some of the key trends to build into your sustainability communications strategies in 2022 and help make a real impact in tackling climate change.

1. From climate commitments to climate action

Despite the increase in climate commitments, 2021 was dominated by COVID-19, a worsening climate crisis, and increased global inequality. 2022 will be defined by the need for action, rather than more pledges.

The most recent IPCC report has shown, time is not on our side, so in 2022 it is imperative to build on what was achieved and succeed where we have previously failed, by putting words into action. 

As net zero pledges become fashionable, data disclosure has to follow. Many countries are currently looking at introducing climate-related disclosures to be made compulsory in sustainability reports. 

Advances in regulation will also force companies to start getting serious about their net-zero goals, exposing those who are making empty promises. 

As Alok Sharma said in his speech at Chatham House: “There is no more time to: ‘sit tight and assess’. We must deliver. Together. Now.”

2. Switch in focus to Africa

This year, COP27 will take place in Egypt and the climate vulnerabilities facing communities across the African continent will be on full display, including the ongoing drought in the Sahel and floods in the Nile Delta.

As electricity demand on the continent is predicted to double by 2030, Africa will need help transitioning to clean energy. 

At the moment however, money and investment still continues to pour into African countries from non-African corporations and governments seeking to extract and burn fossil fuels

As such, we expect more and more demand for that money to stop flowing into fossil fuels and be used instead to scale the adoption of renewables and invest in nature.

In addition, comms teams need to rethink their strategy. Facebook is by far the most popular social media platform on the continent. However, the platform is notoriously slow to load because it pulls in photos, videos, posts and links each time you refresh the page, making it difficult to access in rural locations or areas where internet costs are out of reach for many people. 

The solution: Facebook Lite. It uses less bandwidth as compared to the main app and will help users who live in remote areas where internet speed is very low.

3. Climate adaptation and loss & damage

At COP26 the discussion around loss and damage gained momentum and Scotland became the first country to contribute (around US$2.74 million) to loss and damage funding for developing countries. 

The question now is will other countries follow their lead? Some people are hopeful that COP27 being held on African soil, a continent experiencing some of the worst impacts of the crisis, will mean a stronger push to address loss and damage.

Global cooperation is vital to tackling climate change and the risks of inaction and benefits of action extend far beyond the environment, our economies and global security will suffer if we do not enact our commitments.

4. Increased representation of youth voices

Last year revealed that globally, we are tired of dealing with significant issues in the same old ways and expecting radical improvements. This is a message that echoed loud and clear at last year’s COP26. 

One of the highlights at last year’s Glasgow Conference Conference was 26-year-old Elizabeth Wathuti’s speech. 

As such, we expect to see a strong increase in youth activism driven by the continued ‘Greta Thunberg effect’.

5. Time for translation

Internet users are frequently translating content into their native languages, as shown in these charts from the Digital 2022 Global Overview Report, so they will be looking to do the same for your content.

While there are 6 official UN languages (English, French, Spanish, Arabic, Chinese, Russian) projects like Climate To are looking to translate climate change news into even more languages to help reach an even broader audience. 

Taking the time to translate key documents into Arabic and French to reach a wider audience in Africa and beyond will be impactful for climate comms campaigns.

6. Put the ‘S’ back in ESG

There is no climate justice without social justice.

More and more countries are implementing regulations that strengthen the social factor in ESG, requiring companies to confront the impacts of their business not only on their employees and geographical neighbours but also on all involved in their value chains.

This means: no more ambitious-sounding headlines that lack substance just to please consumers. Instead, companies should focus more on honest and productive dialogue with activists and organisations to figure out together how they can meaningfully evolve their approach to climate change.

The pressure to change before it’s too late will largely fall to big businesses, which generate the majority of greenhouse gases on a global scale. 

ExxonMobil, Shell, BP and Chevron, for example, were among the 100 companies named as responsible for 71 per cent of global emissions, according to a report by the Carbon Disclosure Project. What action they take to mitigate the effects of climate change is key.
NewClimate Institute’s Corporate Climate Responsibility Monitor 2022, which assesses the climate strategies of 25 major global companies, is a good critical analysis of the extent to which they demonstrate corporate climate leadership.

There is no climate justice without social justice.

7. Following through on green finance

The climate crisis is an issue of global injustice. Global heating is increasing the severity and frequency of extreme weather events and vulnerable countries do not have the capacities and finance to mitigate and adapt to these impacts.

At COP26, African nations pushed heavily for more adaptation funding  from wealthy countries who have contributed the most to the climate crisis. This pressure led to important developments. However, this is still a fraction of the billions required by the Global South to adapt to our changing climate.

In 2009, high-income countries that have historically produced most emissions, committed to provide US$100 billion of climate finance annually by 2020 to help developing countries deal with the impacts of the climate crisis. But this climate finance target was not met in 2020, nor in 2021.

This year will be crucial to fulfil this promise and provide funding for those most at risk, who are facing the consequences of a problem they did not cause. 

At the other end of the scale, every corporation has to understand that easy money to invest into their operations is no longer going to be available, unless they can be proven, against solid CO2 disclosure criteria, to be sustainable. Communicating climate commitments must be part of 2022 comms planning for all businesses looking to access finance in the future.

8. Accelerated phasing out of fossil fuels

Whilst fossil fuel will not disappear tomorrow, it will be an industry in decline for decades.

Many countries at COP26 were angered by a change to the text replacing the call to phase “out” the use of coal with a call to phase it “down”. 2022 will see further pushing on leveraging fossil fuels out of the global energy mix completely.

One of the challenges for the fossil fuel industry is to reduce fossil fuel production and capacity while replacing it with other lines of business

Renewables are now the cheapest form of energy generation – a clear incentive to rapidly move away from burning fossil fuels, to a far more sustainable approach for the global energy sector. 

However, the world’s 60 largest private sector banks have put more than $3.8 trillion into the oil, gas and coal sectors since the 2015 Paris agreement, according to NGO research. And a lot has gone to oil and gas companies with big expansion plans. 

With no sign of rapid change, banks face a double difficulty in exposing their fossil financing to more scrutiny without showing how they might eventually wind it back.

9. A return to policy-focussed, in-person events

According to the UN’s event calendar, 10 key events, including COP27 in Egypt, Stockholm+50 and the new IPCC report, will shape critical conversations and influence public policy decisions around climate action.

Another major event will be the G20 meeting, being the group of the world’s largest economies accounting for around 80% of global emissions.

10. 2030 Planning

The clock is ticking and we are already well into this vital decade, the one in which we must deliver on the energy transition we need to make a difference to climate change.

While 2050 targets are necessary, it’s the plan for 2030 that will make a real difference, as it will be fundamentally easier to remove the first half of greenhouse gas emissions than the rest.


Want to find out more about how Empower can help you navigate the climate change sector in the year ahead?

Empower is a specialist sustainability communications agency, with comprehensive and in-depth expertise in digital strategy, digital transformation and digital innovation.

View our climate change and sustainability sector expertise >