Free Facebook Tools for Charities and Nonprofits

Ben Matthews

By Ben Matthews


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In a rapidly evolving world where the majority of our connections now take place online, online tools are essential to ensure you and your organisation are able to make the most of your online presence and broader community engagement.

Luckily, most of the major tech platforms have a range of resources and tools with the aim of helping charities and nonprofits in their work, from Google’s Grants programme to Microsoft’s nonprofit offers.

Facebook also has a range of free tools to help charities and nonprofits drive global impact for the causes you care about.

Here’s a full list of the tools that we recommend to clients of our Facebook Ads Agency, with links to more information on how your nonprofit can make the most of the tools.

1. Social Good at Facebook is Facebook’s main site for all tools and support for charities and not for profits. This is a great page to bookmark!

2. Coronavirus (COVID-19) Nonprofit Resources

If you’re trying to understand how to better navigate your nonprofit through the coronavirus (COVID-19) outbreak, Facebook has compiled specific Facebook tools recommendations as well as resources from leading health authorities on how to communicate information in an effective, relevant and timely fashion. They’ll continue to update this page with more resources, information and best practices recommendations as we have them available. Go here more Coronavirus (COVID-19) resources from Facebook.

3. Facebook and Instagram Donation buttons

To make it easier for you and your community to raise money on Facebook, Facebook has built tools to help nonprofits and their supporters fundraise. One of the main tools is donation buttons, which allows your supporters to donate to your cause directly from Facebook and Instagram You can find out more about Facebook Charitable Giving here, or sign-up to use Facebook’s charitable giving tools here.

4. Facebook Workplace

Workplace is Facebook’s team collaboration tool and they have a version that’s free for charities, called Workplace for Good. This new tool that connects everyone in your organisation and enables them to turn ideas into action. Through voice and video calling, group discussion and a personalised News Feed, you can work together and get more done. Workplace for Good is free for all nonprofits.

5. Facebook Live

Facebook Live lets people, public figures and Pages share live video with their followers and friends on Facebook. Nonprofits should look to use Facebook Live when you want to broadcast events or activities and interact with your supporters in real time. You can even have supporters add a donate button or fundraiser to their live videos to raise money for your nonprofit through their broadcast. More info on Facebook Live.

6. Social Good Spotlights

Social Good Spotlights are intensive virtual classes designed to equip NGOs, humanitarian organisations and grassroots charities with key skills to boost their presence on Facebook and Instagram, build community, increase awareness and strengthen financial sustainability. Each topic leads you on a learning journey aimed at different levels of digital marketing proficiency – from beginners to intermediate to advanced solutions. For training sessions on Facebook and Instagram including use of ads, you can sign up here.

7. Further Facebook resources for nonprofits

Facebook has even more tools to offer! Here is a quick summary of other tools that you might want to check out.

  • Page Fundraisers: Verified Facebook Pages in the US and parts of the EU can create Fundraisers for nonprofits. Learn More
  • Supporter Fundraisers: Supporters can set up a dedicated page to share their story, tell others about your cause, pledge to match donations and amplify their impact by getting more people involved in these countries. Learn More
  • Fundraiser Matching: Individuals and organisations can rally more supporters to show passion for their cause by pledging to match donations to a fundraiser they’ve created as a way to motivate people to donate. Learn More
  • Payment & Reporting: Details about payment, payout and reporting processes for fundraising. Learn More
  • Thank You Tool: Interact and thank the people who created fundraisers on behalf of your organisation. Learn More
  • Recurring Donations: Supporters that use Facebook to donate, can choose to make a one-time or recurring donation. Learn More
  • Fundraiser API: Connect off-Facebook fundraisers to Facebook to help participants meet their fundraising goal. Learn More
  • Birthday Fundraisers: Create fundraisers for their birthday and make it even more meaningful. Learn More
  • Profile Frames: Profile Frames are used to celebrate important moments, your favourite holidays, and to show support for special causes. Learn More
  • Fundraiser Sticker: The fundraiser sticker in Facebook Stories makes it possible for eligible nonprofits and their supporters to fundraise through Facebook Stories. Learn More

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