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People and planet over profit: Setting a North Star for a purpose-led digital comms agency

A "North Star" is a guiding light for everyone who works at Empower to make decisions. Here we explain what a North Star is and how it aligns with our agency values.

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Illustrated ‘extreme storms’ quiz generates 5,000 leads for Shelterbox

How Empower worked with the ShelterBox team to create an innovative tool to mobilise thousands of supporters

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Google Analytics 4: How to make the switch

Google Analytics 4 (GA4) is a powerful tool, helping marketers gather valuable data about their websites that can be used to improve marketing and business development strategies. Here's what you need to know about GA4 and how to make the switch from Universal Analytics (UA).

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Empower gains B Corp status, reinforcing our commitment to running a sustainable business

Becoming a B Corp shows that we're a socially, ethically and environmentally engaged agency.

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Empower named a winner of The Escape 100: the top purposeful organisations to ‘escape’ to

Empower came out in the top 100 of 13,000 companies nominated, thanks to our inspiring mission, positive impact and flexible working environment.

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Mental health and remote work: How working remotely helped me climb mental health mountains

How remote-first agency life made all the difference for my mental health.

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How we measure our values as a people-first business

Our values drive all the decision making for the business, from how we communicate to who we work with. Here's how we measure our values.

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MindForward Alliance increases website traffic by 42% and downloads at a 35% conversion rate

How Empower gave theMindForward Alliance team the confidence, clarity and knowledge to excel at digital comms.

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Sharing the love: how speed dating brought our remote team together

Human connection is something that, as a remote-first organisation, we are very conscious of. Here's how our team connected to each other through a speed dating session.

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Facebook Conversions API guide: What is it and why you should use it?

What is the Facebook Conversions API and how do you install it correctly? Our Facebook Conversion API guide has everything you need!

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Navigating AI concerns together

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