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Small Businesses and Social Media: Best Practice

Empower Director Ben Matthews was recently quoted in an article on The Guardian’s Small Business Network, looking at best practice for small business and social media: “Many website analytics tools, such as Google Analytics, also let you see where visitors are coming from when visiting your small business website. It’s a great way to check if […]

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Digital Marketing Terms and Definitions

Keeping up with digital marketing terms can be difficult, especially as new products and services pop up every day – often bringing new words and phrases with them. That’s why we wanted to share this digital marketing terms and glossary from the University of Southampton that explains a lot of the key terms, plus some […]

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3 new twitter tools to try: flounder, @goodaudience and @sumall

Here at Empower, we like to try out new social media tools, products and services on a regular basis. Comms and social media is a fast-moving industry, so there’s always a new product or service to play with that could improve your campaigns and change the way you communicate with your audiences. Although there’s lots of tools we could cover, […]

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Empower featured in Better Business Magazine on the benefits and challenges of running a virtual business

Jaz Cummins, Director at Empower, was interviewed by Better Business magazine for their August / September 2014 issue on the benefits of working virtually. You can read the whole interview below or read the full magazine here. A virtually perfect way of starting up? With the prospect of low overheads, little initial investment and no […]

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UK Social Media Stats

Social media stats for the UK change all the time and differ according to which sources you choose from. But the UK media industry watchdog, Ofcom, publishes a quarterly report on the UK media landscape and is one of the most reliable out there. Most coverage of the August 2014 report has concentrated on the fact that […]

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Mobile Shopping: Email marketing works, social media doesn’t

Custora have published a new research report about Mobile Shopping in the US, finding that Social Media advertising isn’t working for mobile shopping – but email marketing is. Less than 1% of mobile sales came from social media networks (including Facebook, Twitter, Pinterest). Email marketing, on the other hand, drove 27% of sales on mobile […]

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SEO basics for your new charity website

Here are a few SEO basics that you can do right now to help get your charity on the right track to reaching the right people through the right search results.

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How To Be Creative When You’re Dead (Less Zombies, More Unicorns)

As part of the PRCA‘s ongoing #Digibites series, Empower were invited to present on Digital Creativity.

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Charity Domain Names: Which TLDs should you focus on?

With new charity domain names, from .ngo to .charity, it's more difficult than ever to understand what you as a charity or not-for-profit should focus on.

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9 Marketing Newsletters for Digital and Social Media News

Here are our favourite marketing newsletters for keeping on top of digital and social media news.

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Navigating AI concerns together

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