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Snapchat advertising, Buzzfeed news and the thing about influencers (Empower Mondays)

Daily Mail, WPP and Snapchat launch native advertising agency: The Daily Mail, Sir Martin Sorrell’s WPP and Snapchat are to launch an agency to cash-in on the rise of native advertising. The agency, called Truffle Pig, aims to combine the “best of global agency, newsroom and social media talent”. BuzzFeed launches dedicated news app: Another day, a new […]

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Digital News Report: 7 Key Themes

The Reuters Institute Digital News Report has been released for 2015, delivering useful and timely data about the transition to digital. Each year, the report brings together an annual benchmarked international survey and a series of essays which help to contextualise some of the key themes. This year’s report reveals new insights about digital news consumption […]

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Twitter removes 140 character limit on Direct Messages, adds App Targeting and Block Lists (Empower Mondays)

  Twitter removes 140 character Limit on Direct Messages: As of July, the 140-character limit to DMs on the platform is being removed. Useful from a customer service point of view and gives Twitter a competitive advantage in terms of being able to transition users from a lightweight sub-140 character interaction to a more in-depth […]

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Video Streaming Apps: Periscope vs Meerkat

The live video streaming app Meerkat was the talk of the town after its appearance at SXSW, but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Apps like Meerkat and Periscope are ushering in a new age of instant, in a world where we thought […]

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What’s in a name?

At Empower, we regularly get asked where the name for our communications agency comes from. So here's a potted history of the grand old name of Empower and where our agency its name.

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Facebook ad costs set to rise

According to Ad Age, Facebook has been able to boost revenue even as it sells fewer ads. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher. How has it managed this increase without scaring off advertisers? […]

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UK social media use dropped by 9%

In an online survey of over 9,000 consumers from nine countries, UK regulator Ofcom found that UK social media use among adults in the last 12 months has dropped 9%. Among the nine countries – including – France, Germany, Italy, USA, Japan, Australia, Spain and China – the UK saw the biggest drop of social […]

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Facebook news feed update punishes promotional content from brands

Facebook announced this week that, as part of an ongoing survey, they asked hundreds of thousands of Facebook users how they feel about the content in their News Feeds. That means a Facebook news feed update is coming. The bad news for businesses? The overall response from users is that they want to see more stories from friends, […]

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Small Businesses and Social Media: Best Practice

Empower Director Ben Matthews was recently quoted in an article on The Guardian’s Small Business Network, looking at best practice for small business and social media: “Many website analytics tools, such as Google Analytics, also let you see where visitors are coming from when visiting your small business website. It’s a great way to check if […]

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Digital Marketing Terms and Definitions

Keeping up with digital marketing terms can be difficult, especially as new products and services pop up every day – often bringing new words and phrases with them. That’s why we wanted to share this digital marketing terms and glossary from the University of Southampton that explains a lot of the key terms, plus some […]

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