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Dark Social Media: Can You Measure What You Can’t See?

Dark social is a mysterious type of traffic where links are shared in a private yet social way, such as sent in an email, by instant messenger or in a text message, and is an increasing problem in a measurable digital world.

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Google Rank Brain: What is it and how will it affect SEO?

Bloomberg News recently broke the story on a new artificial intelligence program from Google that it calls “Rank Brain”: “For the past few months, a “very large fraction” of the millions of queries a second that people type into the company’s search engine have been interpreted by an artificial intelligence system, nicknamed RankBrain.” So what […]

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Empower Director nominated for national Freelancer of the Year Award

Empower Director Ben Matthews has been selected as a finalist for the 2015 Freelancer of the Year Awards, hosted by IPSE, the Association of Independent Professionals and the Self Employed. Freelancers from a whole host of sectors applied and the winner will be announced in an awards ceremony in London on National Freelancers Day on 12 […]

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Facebook Reactions: Like, Love or Laugh at Facebook Posts

Facebook Reactions are coming! Facebook have said that they are testing a new feature called Reactions in Spain and Ireland, which gives fans the ability to Like, Love or Laugh at Facebook Page Posts and Ads. Reactions can be either Like, Love, Haha, Yay, Wow, Sad or Angry: “Reactions works an extension of the Like […]

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Instagram’s 400 million users, Twitter’s video app cards, YouTube’s top 500 users (Empower Mondays)

Every Monday, Empower publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. Instagram reaches 400 million users Instagram’s community has grown to more than 400 million strong, with more than 75 percent living outside of the US. […]

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Digital Trends

Speaking about digital trends for 10 minutes is hard enough. Speaking about digital trends for 10 minutes to a group of around 50 independent consultants is harder. Speaking about digital trends for 10 minutes to a group of around 50, slightly soggy from the London rain, eager to get back to networking, independent consultants was […]

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Empower achieves Recommended Agency status

There’s been a recent new addition to Empower’s “Marks Of Quality” in the form of becoming a Recommended Agency. The Recommended Agency Register is “the place where clients look for trusted, high-performance agencies”.  The scheme works by having agency clients independently rate and review on the marketing services they’ve been provided by their agencies. It’s […]

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How the Facebook vs YouTube video landscape has changed

A good read on how and why the Facebook vs YouTube video landscape has changed, by Louise Tierney at Storyful. They analysed their substantial videos on both platforms and shared some insights in the context of this big shift: “Have no doubt about it, YouTube should be worried. Facebook entered the ring swinging, not just as a contender […]

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Digital Marketing Resources, Guides and Templates for New Digital Marketers

There are a whole ton of digital marketing resources out there if you’re looking to learn more about digital marketing. There are also plenty places where you can find out information or advice if you’re looking into specific marketing areas, like Communications, SEO, Social Media, Content Marketing, or Email Marketing. To help you out (because that’s what we like doing best) […]

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PR For Startups, Publishing Experiments, Speed as a Habit

PR For Startups: You’ve built your product and you’re now ready for your first major launch. Or you’ve been through a launch or two, but are looking to scale the process as you’re doing more launches and announcements. You really have two options: do it all on your own, or work with a PR agency. […]

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