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Google Ad Grants Support: Question and Answers to Help Charities Stay Compliant

Google has released a Google Ad Grants FAQ that answers lots of the questions that nonprofits have about setting up and managing their Google Ad Grants account. Get the answers to your questions here.


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How Empower helped Donorfy grow website traffic by 267% and signups by 218%

Donorfy approached empower to help them with their digital marketing strategy, content marketing approach and marketing automation strategy during a time of transition for their growing business.

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Videos for Charities: what makes the best charity videos so impactful?

What are the best videos for charities? How can charities take advantage of the power of video storytelling? What makes charity videos so impactful?

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Digital Charity and Tech For Good Events Calendar [2019 Update]

A comprehensive guide to tech for good events for digital and tech professionals working in the charity and nonprofit sector, who are looking for events and conferences to attend in 2019.

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Fun with Google Maps: How to display individual events for mass-participation campaigns

Empower was recently asked to run the digital activity for The Great Get Together. An important part of this was displaying the thousands of individual events happening across the country in an easily navigable format.

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How to ensure your paid and organic Facebook activity work in harmony

Facebook boosted posts are a fantastic way for any organisation to reach their fans in a quick, simple and cost-effective way. But how do boosted Facebook posts affect organic reach?

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How Empower helped Medical Aid for Palestinians raise thousands during Ramadan

MAP asked empower to design, plan and execute a paid social media campaign during the month of Ramadan. Find out how empower surpassed the targets set by the charity.

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How to benchmark your GDPR opt-in rates (aka re-permissioning)

While there are no hard and fast benchmarks for GDPR opt-in rates, there are a few ways you can work out a benchmark for your own organisation.

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How to use social media videos to drive action

Empower’s social video showcase collates some of the best examples of our social videos, so you can see how social video can be used for different purposes.

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Dealing with digital marketing changes

Dealing with digital changes can be overwhelming for any charity, especially with limited time and resources to keep up with the ever changing world of Facebook, Google, Twitter - and the new platforms that seem to come along every day.

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Navigating AI concerns together

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