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AI search visibility: Insights from Google’s Elizabeth Reid

With website traffic from organic search under threat from AI results and disintermediation, how can we ensure that people can find and access our content?

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How to add a new user to your Google Ads account

Here are the different ways you can add access to your account for individuals and agencies, and what the various levels of access allow a user to do on your Google Ads account.

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How ready is your organisation to use AI?

Take this quiz to see how prepared you are to integrate AI tools and accelerate your impact.

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Google Analytics Glossary: Key Terms and Definitions

With this Google Analytics Glossary, we'll help you understand the most important terms and definitions.

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How charities can use social media listening to engage audiences during the General Election

How social media listening can play a part in helping your charity.

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Strategic lead generation and paid media campaign increases email subscriber list by 73% for SME Climate Hub

How Empower supported SME Climate Hub to grow its email subscriber list through a combination of strategic lead generation and paid media.

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Delivering global environmental education through the design and launch of Plastic Changemakers

Empower’s brief was to launch the #PlasticChangemakers campaign and drive teachers globally to the free Plastic Changemakers resources.

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Ecologi award Empower Silver in inaugural For Our Planet awards

We’re thrilled to receive the Silver Award in the inaugural For Our Planet Awards hosted by Ecologi, the climate action platform.

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Capturing compelling video content for The Climate Pledge at COP28

Interviewing key leaders from The Climate Pledge attending the COP28 conference, as well as documenting the major themes, initiatives, commitments, and reflections shared during the event by interviewing key spokespeople.

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What next with X?

X, formerly known as Twitter, is a channel we’ve been keeping an eye on internally. We've updated our recommendations to clients regarding its latest developments.

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Navigating AI concerns together

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