---
title: Social Media Listening
date: 2026-01-15T11:08:03Z
modified: 2026-01-15T11:08:27Z
permalink: "https://empower.agency/services/social-media-listening/"
type: page
status: publish
excerpt: Social media listening that empowers you to accelerate impact.
wpid: 5332
featured_image: /wp-content/uploads/2025/12/Digital-Strategy-Agency.jpg
featured_image_alt: Digital Strategy Agency
parent: 1893
ancestors:
  - 1893
children: []
author: Ben Matthews
---

  ![Digital Strategy Agency](https://empower.agency/wp-content/uploads/2025/12/Digital-Strategy-Agency-600x314.jpg)  

 

# Social media listening that **empowers** you to **accelerate impact**

With advanced social listening tools and strategic analysis, we map conversations, identify opportunities, and provide actionable insights that inform your campaign strategy and communications.

 

- [   Start your project with Empower    ](https://empower.agency/contact/)
 
 

 

 

## Causes that trust our social media listening expertise

Our clients love partnering with Empower as an ethical, professional and human-first social media listening agency:

✔ 10+ years supporting nonprofit digital growth
✔ 40+ organisations empowered annually
✔ 123 B Corp Impact Score



 

- ![PlaceBe Logo](https://empower.agency/wp-content/uploads/2025/06/Place2Be-Logo-120x120.webp)
- ![Carefree logo](https://empower.agency/wp-content/uploads/2025/05/307662568_416595270561093_1639661378852414708_n-120x120.jpg)
- ![FAIRR logo](https://empower.agency/wp-content/uploads/2025/02/FAIRR-logo_Square_-_Dark-120x120.png)
- ![London School of Hygiene and Tropical Medicine LSHTM square](https://empower.agency/wp-content/uploads/2025/03/London-School-of-Hygiene-and-Tropical-Medicine-LSHTM-square-e1742988588811-120x120.jpg)
- ![BfN square logo](https://empower.agency/wp-content/uploads/2025/06/Screenshot-2025-06-12-at-10.26.31-120x120.jpg)
- ![WBCSD logo](https://empower.agency/wp-content/uploads/2024/06/WBCSD-logo-120x120.jpeg)
- ![climate arc logo](https://empower.agency/wp-content/uploads/2024/07/climate_arc_logo-120x120.jpeg)
- ![Breast cancer now logo](https://empower.agency/wp-content/uploads/2024/07/Breast-cancer-now-logo-120x120.jpg)
 
 

 

 

  ![Stuart Sarre](https://empower.agency/wp-content/uploads/2025/11/Stuart-Sarre-200x200.jpg) > “I was very impressed with how frequently we received updates both in meetings and through reports whilst running our campaigns. Great attention to detail, always willing try new approaches and answer questions. Great suggestions for new creatives and all round I had a very positive experience working with Empower.”

Stuart Sarre

Individual Giving Manager, RNID

 

 

 

 

 

 

## What's included in your social listening project?

Get comprehensive intelligence about your audiences, narratives, and conversation landscape with clear recommendations.

 

 

  ![Enable Icon](https://empower.agency/wp-content/uploads/2025/12/Enable-Icon-70x70.png) ### Platform coverage

Analysis across Twitter/X, Reddit, Bluesky, and major UK news outlets, plus limited coverage of Facebook, Instagram, and LinkedIn.

 

 

 

  ![Insight Icon](https://empower.agency/wp-content/uploads/2025/12/Insight-Icon-70x70.png) ### Audience intelligence

Detailed mapping of who’s engaged, demographic patterns, geographic clusters, and identification of key voices and amplifiers.

 

 

 

  ![Ethical Icon](https://empower.agency/wp-content/uploads/2025/12/Ethical-Icon-70x70.png) ### Narrative analysis

Understanding dominant themes, messaging opportunities, and what framings already resonate with your audiences.

 

 

 

  ![Implement Icon](https://empower.agency/wp-content/uploads/2025/12/Implement-Icon-70x70.png) ### Political and media tracking

Analysis of how key actors discuss your cause, media coverage patterns, and public response to actions and statements.

 

 

 

  ![Impact Icon](https://empower.agency/wp-content/uploads/2025/12/Impact-Icon-70x70.png) ### Strategic recommendations

Forward-looking intelligence that directly informs campaign strategy, messaging development, and audience targeting.

 

 

 

  ![Strategy Icon](https://empower.agency/wp-content/uploads/2025/12/Strategy-Icon-70x70.png) ### Complete data handover

All data provided in downloadable format that you own and can continue to analyse after project completion.

 

 

 

 

 

 

 

  ![Ines Silva, WBCSD](https://empower.agency/wp-content/uploads/2024/11/1701205148777-200x200.jpeg) > “Thanks again for all the great work and support throughout your time with WBCSD. We’ve truly appreciated the collaboration over the past year! Your team’s commitment and creativity have made Empower feel like a real extension of our own.”

Inês Silva

Marketing Manager, WBCSD

 

 

 

 

 

 

## Who is social listening for?

Sectors that benefit from understanding their conversation landscape and audience intelligence on social media.

 

 [   Contact Empower    ](https://empower.agency/contact/) 

##   Campaign teams   

Looking to understand the conversation landscape before launching major campaigns and wanting to identify messaging opportunities and barriers.

 

 

 

##   Policy and advocacy organisations   

Needing to track how their issues are being discussed, who’s engaged, and where opportunities exist to shift narratives.

 

 

 

##   Communications and marketing directors   

Ready to move beyond guesswork and make data-driven decisions about audiences, messaging, and channel strategy.

 

 

 

 

 

 

 

 

## How social listening can benefit your organisation

Social listening provides a valuable picture of your conversation landscape: what’s being said, who’s saying it, and where the opportunities are.

 

 

  ![Insight()](https://empower.agency/wp-content/uploads/2025/05/Insight1-70x70.png) ### Clarity

Understand the current state of conversation around your cause and identify gaps where your voice could make a difference.

 

 

 

  ![People centred()](https://empower.agency/wp-content/uploads/2025/05/People-centred1-70x70.png) ### Audience intelligence

Discover who’s engaged (and disengaged), where the geographic and demographic clusters are, and who the key amplifiers are.

 

 

 

  ![Driven()](https://empower.agency/wp-content/uploads/2025/05/Driven1-70x70.png) ### Strategic advantage

Make informed decisions about messaging, timing, and targeting based on what actually resonates with your audiences.

 

 

 

 

 

 

 

## How does our social listening work?

Our collaborative checkpoint approach means we work in iterative stages with regular touchpoints.

 

 [   Speak to the Empower team    ](https://empower.agency/contact/) 

##   01 — Briefing and setup   

We finalise search parameters together, refine keyword strategy, and align on priorities and specific angles to investigate.

 

 

 

##   02 — Initial data collection and review   

We run initial searches, share preliminary findings, and refine our approach based on your feedback at our first checkpoint.

 

 

 

##   03 — Deep analysis and insights   

We analyse patterns, clusters, and trends in detail, identifying key voices, themes, and engagement patterns with a mid-project checkpoint.

 

 

 

##   04 — Final delivery and presentation   

We complete all analysis, present findings and recommendations, and transfer all data to you in downloadable format that you own.

 

 

 

 

 

 

 

 

## Featured case study: Joseph Rowntree Foundation

**The challenge:** JRF needed to understand their social media landscape and identify opportunities to integrate social effectively into their strategic media channel mix and transform it into an effective campaigning tool.

**Our approach:** We delivered a comprehensive nine-month project including audience research, social listening, and an in-depth social media audit. Following strategy development, we worked as an embedded extension of their team, providing consultancy on campaigns.

**The results:**

- 4,000% impression uplift – First post-strategy campaign delivered dramatic performance improvement
- 25+ staff advocates – Current and previous team members actively engaging on personal social accounts
- Team transformation – Media team now confident about social media’s potential, with buy-in from senior stakeholders

 

 [   Read full case study    ](https://empower.agency/case-studies/strategy/social-media-audit-strategy-gives-jrf-renewed-confidence-in-power-of-social-media-to-drive-impact/) 

  ![JRF digital strategy case study](https://empower.agency/wp-content/uploads/2024/08/Untitled-design-10-600x338.jpg)  

 

 

 



## More social listening case studies

See how we’ve helped causes use social media listening to accelerate impact.

 

 [   View all case studies    ](https://empower.agency/case-studies/) 

- [ View content ](https://empower.agency/case-studies/strategy/social-media-audit-gives-plan-uk-renewed-confidence-in-power-of-social-media-to-drive-impact/)
    
    
    - [   Audits ](https://empower.agency/case-studies/audits/)
    - [   Social Media ](https://empower.agency/case-studies/social-media/)
    - [   Strategy ](https://empower.agency/case-studies/strategy/)
    
    ### Social media audit gives Plan UK renewed confidence in power of social media to drive impact
    
     
    
      Read more
- [ View content ](https://empower.agency/case-studies/strategy/achieving-record-breaking-cost-per-acquisition-for-rnids-connect-campaign/)
    
    
    - [   Analytics ](https://empower.agency/case-studies/analytics/)
    - [   Paid Media ](https://empower.agency/case-studies/paid-media/)
    - [   Strategy ](https://empower.agency/case-studies/strategy/)
    
    ### Achieving record-breaking Cost Per Acquisition for RNID
    
     
    
      Read more
- [ View content ](https://empower.agency/case-studies/audits/seo-audit-ai-search-strategy-now-for-nature/)
    
    
    - [   AI ](https://empower.agency/case-studies/ai/)
    - [   Analytics ](https://empower.agency/case-studies/analytics/)
    - [   Audits ](https://empower.agency/case-studies/audits/)
    - [   SEO ](https://empower.agency/case-studies/seo/)
    
    ### 250% increase in search impressions for It’s Now For Nature
    
     
    
      Read more
 
 

       



 

 

 

 

 

> “Empower has been and continues to be a key strategic partner for Business for Nature. We know our digital channels are in the best of hands – they’ve proven time again that they are experts in what they do. And they’re great people to work with, too!”

Lucy Coast

Communications Director, Business for Nature

 

 

 

 

 

 

## Explore Resources

The latest insights on social listening, curated by the Empower team.

 

 

- [ View content ](https://empower.agency/insights/digital-strategy/hum-sing-shout-strategic-content-framework/)
    
    
    - [   Digital Strategy ](https://empower.agency/insights/digital-strategy/)
    
    ### Hum, Sing, Shout: The strategic content framework that helps you plan and prioritise
    
     
    
      Read more
- [ View content ](https://empower.agency/insights/social-media/what-linkedins-new-feed-algorithm-means-for-your-content-strategy/)
    
    
    - [   Social Media ](https://empower.agency/insights/social-media/)
    
    ### What LinkedIn’s new feed algorithm means for your content strategy
    
     
    
      Read more
- [ View content ](https://empower.agency/insights/seo/what-nonprofits-need-to-know-about-ai-powered-search/)
    
    
    - [   AI ](https://empower.agency/insights/ai/)
    - [   SEO ](https://empower.agency/insights/seo/)
    
    ### What nonprofits need to know about AI-powered search
    
     
    
      Read more
- [ View content ](https://empower.agency/insights/digital-strategy/how-ai-transformation-continues-to-accelerate-impact/)
    
    
    - [   AI ](https://empower.agency/insights/ai/)
    - [   Digital Marketing ](https://empower.agency/insights/digital-marketing/)
    - [   Digital Strategy ](https://empower.agency/insights/digital-strategy/)
    - [   SEO ](https://empower.agency/insights/seo/)
    
    ### How AI transformation continues to accelerate impact
    
     
    
      Read more
- [ View content ](https://empower.agency/insights/empower-life/empowers-b-corp-recertification-reflections-on-growth-and-impact/)
    
    
    - [   B Corp ](https://empower.agency/insights/b-corp/)
    - [   Empower Life ](https://empower.agency/insights/empower-life/)
    
    ### Empower’s B Corp recertification: reflections on growth and impact
    
     
    
      Read more
- [ View content ](https://empower.agency/insights/social-media/digital-fundraising-stats-and-benchmarks-for-charities-and-nonprofits/)
    
    
    - [   Social Media ](https://empower.agency/insights/social-media/)
    
    ### Digital fundraising stats and benchmarks for charities and nonprofits
    
     
    
      Read more
- [ View content ](https://empower.agency/insights/careers/job-opportunity-senior-marketing-executive-junior-marketing-manager-maternity-cover/)
    
    
    - [   Careers ](https://empower.agency/insights/careers/)
    
    ### \[Applications closed\] Job Opportunity: Senior Marketing Executive / Junior Marketing Manager (Maternity Cover)
    
     
    
      Read more
- [ View content ](https://empower.agency/insights/seo/job-seo-trainer-for-empower-team-upskilling/)
    
    
    - [   SEO ](https://empower.agency/insights/seo/)
    
    ### \[Now closed\] Job: SEO Trainer for Empower Team Upskilling
    
     
    
      Read more
- [ View content ](https://empower.agency/insights/climate-change/beyond-boundaries-what-the-northern-sustainability-summit-reveals-about-effective-climate-communication/)
    
    
    - [   Climate Change ](https://empower.agency/insights/climate-change/)
    - [   Events ](https://empower.agency/insights/events/)
    
    ### Beyond Boundaries: What the Northern Sustainability Summit Reveals About Effective Climate Communication
    
     
    
      Read more
- [ View content ](https://empower.agency/insights/climate-change/diversity-grows-resilience-lessons-from-groundswell-for-climate-communicators/)
    
    
    - [   Climate Change ](https://empower.agency/insights/climate-change/)
    - [   Events ](https://empower.agency/insights/events/)
    
    ### “Diversity grows resilience”: Lessons from Groundswell for climate communicators
    
     
    
      Read more
- [ View content ](https://empower.agency/insights/climate-change/empower-agency-joins-the-ethical-agency-alliance/)
    
    
    - [   Climate Change ](https://empower.agency/insights/climate-change/)
    
    ### Empower Agency joins the Ethical Agency Alliance
    
     
    
      Read more
- [ View content ](https://empower.agency/insights/seo/youtube-seo-and-video-optimisation-best-practice/)
    
    
    - [   SEO ](https://empower.agency/insights/seo/)
    
    ### YouTube SEO and Video Optimisation Best Practice
    
     
    
      Read more
- [ View content ](https://empower.agency/insights/climate-change/hope-love-nature-diaspora-london-climate-action-week-2025-highlights/)
    
    
    - [   Climate Change ](https://empower.agency/insights/climate-change/)
    - [   Events ](https://empower.agency/insights/events/)
    
    ### Hope, Love, Nature, Diaspora – London Climate Action Week 2025 Highlights
    
     
    
      Read more
- [ View content ](https://empower.agency/insights/climate-change/serviced-emissions-the-hidden-climate-impact-of-professional-services/)
    
    
    - [   Climate Change ](https://empower.agency/insights/climate-change/)
    - [   Events ](https://empower.agency/insights/events/)
    
    ### Serviced emissions: the hidden climate impact of professional services
    
     
    
      Read more
- [ View content ](https://empower.agency/insights/climate-change/london-climate-action-week-2025-in-person-and-digital-highlights/)
    
    
    - [   Climate Change ](https://empower.agency/insights/climate-change/)
    
    ### London Climate Action Week 2025 – in person and digital highlights
    
     
    
      Read more
- [ View content ](https://empower.agency/insights/climate-change/will-ai-make-or-break-the-energy-transition-insights-from-nature-and-climate-house/)
    
    
    - [   Climate Change ](https://empower.agency/insights/climate-change/)
    - [   Events ](https://empower.agency/insights/events/)
    
    ### Will AI Make or Break the Energy Transition? Insights from Nature and Climate House
    
     
    
      Read more
 
 

       



 

 

 

 

 

## Get in touch

Fill in this form and let us know how we can best support you in your work.

 

 

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## **Frequently Asked Questions**

### How long does a social listening project take?

A typical social listening project takes **8 weeks** from kickoff to final delivery, though this can vary depending on the scope and time period you want to analyse.

Here’s what the timeline generally looks like:

- **Week 1:** Briefing and setup – We finalise search parameters together and align on priorities
- **Weeks 2–3:** Initial data collection and first checkpoint – We share preliminary findings and refine based on your feedback
- **Weeks 4–5:** Deep analysis and mid-project checkpoint – We analyse patterns in detail and review deeper findings with you
- **Weeks 6–7:** Final analysis and report production – We complete all analysis and prepare comprehensive reports
- **Week 8:** Final presentation and handover – We present findings and transfer all data to you

**Touchpoint frequency:** Weekly or fortnightly check-ins throughout, giving you time to review data with your team and guide our next steps.

For organisations wanting ongoing monitoring after the initial project, we can discuss a reduced rate for continuation.

### What platforms can you monitor?

We provide comprehensive coverage across different platform types, with varying levels of access depending on each platform’s data availability:

**Primary focus:**

- **Twitter/X** – Forms the backbone of analysis due to highest volume of public discussion and most accessible data
- **Reddit, Bluesky, Tumblr, Quora** – Fully public platforms providing additional context
- **Major UK news outlets** – BBC, Guardian, Sky News, and other publications

**Limited coverage:**

- **Facebook and Instagram** – Public posts using hashtags only (requires users to actively hashtag your topic)
- **LinkedIn and TikTok** – Severely restricted API access; very limited data available

**Important caveat:** Social conversation has increasingly moved to private channels. We can only capture public posts, which means we’re analysing the public-facing discussion. That said, for political and news-related topics, X remains the most active public forum.

We’re transparent about platform limitations and will discuss what’s possible for your specific topic during our briefing.

### What time period should we analyse?

We typically recommend analysing **12 months** of conversation, which provides:

- Baseline conversation levels versus spike periods
- Trends over time in volume, sentiment, and themes
- Context for major events or announcements
- Seasonal patterns and timing insights
- Sufficient data for meaningful analysis

Going back 12 months gives us the fullest picture available through Brandwatch without additional costs. If you want to analyse a longer time period, we can explore options, though this may incur extra platform fees.

For organisations tracking ongoing campaigns or wanting to understand how conversation evolved around a specific event, we can adjust the time period to focus on the most relevant window for your needs.

### What’s the investment for social listening?

Social listening projects typically range from **£7,000 to £15,000**, depending on the scope, time period, platform coverage, and depth of analysis required.

**Factors that influence investment include:**

- **Time period** – 12 months is standard; longer periods may incur additional platform fees
- **Platform coverage** – Whether you need comprehensive multi-platform analysis or focused monitoring
- **Search complexity** – Number of keywords, topics, or competitors to track
- **Depth of analysis** – Level of detail required for audience segmentation, narrative analysis, and strategic recommendations
- **Checkpoint frequency** – Number of review sessions and ongoing collaboration

**What’s included in the investment:**

- Brandwatch platform access and comprehensive search setup
- All data collection across platforms
- Complete analysis across all deliverable areas
- Report writing, visualisations, and strategic recommendations
- Regular checkpoint meetings throughout (weekly or fortnightly)
- Final presentation to your team
- Complete data handover in downloadable format
- Transparent time tracking

**Future engagement:** If you want to return later after a particular incident changes the conversation landscape, you can commission a refresh at a lower cost since we’ll have already done the setup work. If you decide ongoing monthly monitoring would be valuable after seeing the initial results, we can discuss a reduced rate for continuation.

For a detailed proposal tailored to your organisation, [get in touch with our team](https://empower.agency/contact/).

### What are the limitations of social listening?

We believe in being upfront about what social listening can and cannot tell you:

**Platform constraints:**

- Social conversation is increasingly private; we can only analyse public posts
- Twitter/X will dominate the data due to its public nature and volume
- Limited visibility into Facebook, Instagram, LinkedIn, and TikTok
- The X demographic skews certain ways politically and demographically

**Data interpretation:**

- Volume doesn’t equal importance – a small, highly engaged conversation can be more valuable than high-volume noise
- Sentiment analysis has limitations and requires human interpretation
- We’re analysing what people say publicly, not necessarily what they believe privately
- Bot accounts and coordinated campaigns can skew data

**Geographic and demographic limitations:**

- Demographic data is often limited or inferred rather than confirmed
- Geographic filters work best for clear location signals (profile location, tweets mentioning places)
- Not all users disclose demographic information

**Topic-specific challenges:**

- Some causes naturally generate more conversation than others
- Niche topics may have lower volume but higher-quality engagement
- Comparison between topics requires context about their natural visibility

We work collaboratively with you to understand these limitations and focus the analysis where it can provide most value for your specific needs.

### Can we continue monitoring after the initial project?

Yes, and many clients choose to do so after seeing the value of the initial insights.

**Continuation options include:**

**Ongoing monitoring:**

- Monthly or quarterly refresh reports tracking key metrics
- Alert system for conversation spikes or emerging narratives
- Reduced rate since we’ve already completed the setup work

**Event-specific analysis:**

- Commission a focused analysis after major campaigns, announcements, or incidents
- Lower cost compared to starting from scratch
- Quick turnaround since search parameters are already established

**Annual reviews:**

- Year-over-year comparison to track progress
- Refresh of audience intelligence and narrative landscape
- Updated recommendations based on evolving conversation

The beauty of social listening is that you own all the data we collect. After the initial project, you have complete access to use and analyse it yourself. If you want our expertise to continue interpreting and providing strategic recommendations, we can discuss the right level of ongoing support.

We’ll talk through continuation options during the final presentation so you can decide what makes sense for your organisation and budget.

### How does this complement our existing research?

Social listening works best as part of a multi-source intelligence approach rather than replacing other research methods.

**Complementary data sources:**

**Member/supporter polling** (what your engaged base thinks) + **Social listening** (what the public conversation landscape looks like) + **On-the-ground media work** (how you’re getting stories into media) = **Comprehensive campaign intelligence**

**What social listening uniquely provides:**

- Real-time understanding of public conversation versus surveyed opinion
- Identification of organic narratives and language people actually use
- Discovery of unexpected voices and amplifiers in your space
- Geographic and demographic clustering you might not have known about
- Timing patterns showing when engagement peaks

**What it doesn’t replace:**

- Deep qualitative research and focus groups
- Direct feedback from your members or supporters
- Professional media monitoring services (though we do track major outlets)
- Quantitative surveys with controlled samples

If you share your member polling results or other research with us during the project, we can cross-reference findings to identify where your engaged audience aligns with or differs from broader public conversation. This helps you understand whether your messaging needs to adapt for different audiences.

 

 

 

 

  ![Creative page image](https://empower.agency/wp-content/uploads/2025/04/Creative-page-image-2-600x400.jpg)  

 

# Related services to **accelerate impact**

Using a trusted digital strategy agency means your work is not just shared with potential supporters, but actively encourages them to engage with your vision.

**View our related services below.**

 

- [   Start getting results    ](https://empower.agency/contact/)
 
 

 

 

[Digital Audits](https://empower.agency/services/digital-audits/)

### Digital Audits

Impartial insight into what’s working well and what needs to improve





[   View    ](https://empower.agency/services/digital-audits/)



 

[Insights & Analytics](https://empower.agency/services/insights-analytics/)

### Insights & Analytics

A measurement approach that gives you critical insights





[   View    ](https://empower.agency/services/insights-analytics/)



 

[Social Media](https://empower.agency/services/social-media/)

### Social Media

Building engaged communities through compelling content





[   View    ](https://empower.agency/services/social-media/)



 

[Paid Media](https://empower.agency/services/paid-media/)

### Paid Media

Ads that create awareness, improve engagement and drive conversions





[   View    ](https://empower.agency/services/paid-media/)



 

[SEO](https://empower.agency/services/seo/)

### SEO

Search engine optimisation to create greater brand awareness and improve engagement





[   View    ](https://empower.agency/services/seo/)



 

[Creative](https://empower.agency/services/creative/)

### Creative

Everything you need to build brilliant creative campaigns





[   View    ](https://empower.agency/services/creative/)