--- title: "250% increase in search impressions for It's Now For Nature" date: 2025-09-05T09:39:26Z modified: 2025-09-05T10:54:02Z permalink: "https://empower.agency/case-studies/audits/seo-audit-ai-search-strategy-now-for-nature/" type: case_study status: publish excerpt: Strategic SEO audit and content strategy helps reach thousands more organisations who are looking to act on nature with a nature strategy. wpid: 4879 case_study_cat: - AI - Analytics - Audits - SEO featured_image: /wp-content/uploads/2025/09/Now-For-Nature-Hero-image.jpg featured_image_alt: Now For Nature Hero image author: Ben Matthews --- ![Now For Nature Hero image](https://empower.agency/wp-content/uploads/2025/09/Now-For-Nature-Hero-image-600x338.jpg) # 250% increase in search impressions for It's Now For Nature Strategic SEO audit and content strategy helps reach thousands more organisations looking to act on nature with a nature strategy. - ![Now For Nature Logo](https://empower.agency/wp-content/uploads/2025/09/Now-For-Nature-Logo.svg) ## The Results ### +250% increase in search impressions ### +25% incease in search health score ### 100/100 Google PageSpeed score ![Hannah Hayes Business for Nature](https://empower.agency/wp-content/uploads/2025/09/Hannah-Hayes-Business-for-Nature-200x200.jpg) > “It’s been great to work with Empower on this SEO project for It’s Now for Nature. We’re now reaching thousands more organisations who are looking to act on nature with a nature strategy, positioning us alongside major corporations in search results. The strong SEO foundations give us the confidence to continue to grow the campaign, bringing together more and more businesses to contribute to a nature-positive economy by 2030.” Hannah Hayes Communications Lead, Business for Nature ## The Brief It’s Now For Nature serves as a crucial platform for organisations to develop and share their nature strategies, playing a vital role in the global sustainability movement. With a mission to accelerate corporate nature action, the platform needed to maximise its digital reach to ensure that more businesses could access the resources and guidance necessary for meaningful environmental impact. ## The Challenge Our goal was to improve search engine visibility and user experience, ensuring that organisations seeking nature strategy guidance would easily discover and engage with It’s Now For Nature’s comprehensive resources. It’s Now For Nature faced technical and strategic SEO challenges that were limiting their online visibility and impact, including best practice implementation which was minimising search visibility and the user experience. ## The Approach Our approach centered on a comprehensive, data-driven SEO strategy, following an in depth audit of It’s Now for Nature’s website, that addressed both immediate technical barriers and long-term organic growth opportunities: - **Comprehensive technical audit:** Using Ahrefs’ advanced analytics platform, we analysed 170+ specific issues across six critical performance areas: site architecture and crawlability, on-page content optimisation and more. - **Technical performance optimisation:** Our team systematically addressed site architecture issues, improved crawlability for search engines and enhanced mobile responsiveness to meet modern user expectations and search algorithm requirements. - **Content strategy:** We optimised on-page content across the platform, ensuring that valuable nature strategy resources were properly structured and optimised for relevant search queries. - **Core Web Vitals improvement:** We focused intensively on technical performance metrics that directly impact both user experience and search rankings, creating a faster, more responsive platform that would satisfy both users and search algorithms. - **Ongoing monitoring and optimisation:** Throughout the implementation process, we continuously monitored performance metrics, making real-time adjustments to ensure optimal results and sustained improvements in search visibility. This multi-faceted approach ensured that It’s Now For Nature would not only achieve immediate improvements but also establish a strong foundation for continued organic growth and enhanced mission impact. ## The Results The campaign delivered exceptional results that exceeded expectations, transforming It’s Now For Nature’s digital presence and search visibility: - 250% increase in search visibility - 97 site health score (up from 78) - 100/100 Google PageSpeed SEO score (up from 92) - 98 Accessibility score (up from 90) It’s Now For Nature also benefitted from enhanced AI search visibility and now appears in Google’s AI summaries and right-hand column results, positioning them alongside major corporations like PwC for relevant nature strategy searches. The sustained elevation in impressions demonstrated that our technical and content improvements have created lasting search visibility gains, ensuring that more organisations can discover and access It’s Now For Nature’s resources to act on nature and contribute to a nature-positive economy by 2030. ## Start your next project From simple questions to more complex queries about your next project, we’re keen to talk. For general enquiries, email ![Contact Empower](https://empower.agency/wp-content/uploads/2024/08/Contact-Empower-300x169.png) Name First Last Email Organisation Your website Your message How did you hear about Empower?Click to choose…Referral (Please specify)Search (Google, Bing)Social Media (LinkedIn, X/Twitter)Email NewsletterEvent (Please specify)Charity CommsB CorpOther (Please specify) Please specify how you heard about Empower Phone This field is for validation purposes and should be left unchanged. Submit gform.initializeOnLoaded( function() {gformInitSpinner( 3, 'https://empower.agency/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery('#gform_ajax_frame_3').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_3');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_3').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_3').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_3').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_3').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_3').val();gformInitSpinner( 3, 'https://empower.agency/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [3, current_page]);window['gf_submitting_3'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_3').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [3]);window['gf_submitting_3'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_3').text());}, 50);}else{jQuery('#gform_3').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [3, current_page]);gform.utils.trigger({ event: 'gform/postRender', native: false, data: { formId: 3, currentPage: current_page } });} );} ); 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if(!window['gf_number_format'])window['gf_number_format'] = 'decimal_dot';jQuery(document).ready(function(){gform.utils.trigger({ event: 'gform/conditionalLogic/init/start', native: false, data: { formId: 3, fields: null, isInit: true } });window['gformInitPriceFields']();gf_apply_rules(3, [11], true);jQuery('#gform_wrapper_3').show();jQuery(document).trigger('gform_post_conditional_logic', [3, null, true]);gform.utils.trigger({ event: 'gform/conditionalLogic/init/end', native: false, data: { formId: 3, fields: null, isInit: true } });} );} if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform.initializeOnLoaded( function() {jQuery(document).trigger('gform_post_render', [3, 1]);gform.utils.trigger({ event: 'gform/postRender', native: false, data: { formId: 3, currentPage: 1 } });} ); ## More case studies See more of the Empower team’s work. - [ View content ](https://empower.agency/case-studies/strategy/a-natural-partnership-between-empower-and-npp/) - [ Analytics ](https://empower.agency/case-studies/analytics/) - [ Creative ](https://empower.agency/case-studies/creative/) - [ Paid Media ](https://empower.agency/case-studies/paid-media/) - [ Strategy ](https://empower.agency/case-studies/strategy/) ### A Natural Partnership between Empower and National Parks Partnerships Read more - [ View content ](https://empower.agency/case-studies/strategy/auditing-and-creating-a-digital-strategy-with-breast-cancer-now/) - [ Analytics ](https://empower.agency/case-studies/analytics/) - [ Audits ](https://empower.agency/case-studies/audits/) - [ Strategy ](https://empower.agency/case-studies/strategy/) - [ Training ](https://empower.agency/case-studies/training/) ### Auditing and creating a digital strategy with Breast Cancer Now Read more - [ View content ](https://empower.agency/case-studies/social-media/instilling-digital-marketing-confidence-in-cambridge-institute-for-sustainability-leadership-and-corporate-leaders-group/) - [ Social Media ](https://empower.agency/case-studies/social-media/) - [ Training ](https://empower.agency/case-studies/training/) ### Instilling digital marketing confidence in Cambridge Institute for Sustainability Leadership Read more ## Topics **Categories:** [AI](https://empower.agency/case-studies/ai/), [Analytics](https://empower.agency/case-studies/analytics/), [Audits](https://empower.agency/case-studies/audits/), [SEO](https://empower.agency/case-studies/seo/)